Tom Kim
Marketing Analytics Consultant at NorthStar Solutions Group, LLC- Claim this Profile
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Bio
David Sontag
As a senior member of Keysight's Marketing Operations team, I had the opportunity to work closely with Tom throughout his entire tenure with Keysight. Tom's technical abilities allowed him to develop expertise in a variety of data sources and tools that are used to access, process, and analyze marketing and sales data. He always showed a strong willingness to dig into problems and develop solutions. He is a great team player always happy to help out in any way to meet objectives.
David Sontag
As a senior member of Keysight's Marketing Operations team, I had the opportunity to work closely with Tom throughout his entire tenure with Keysight. Tom's technical abilities allowed him to develop expertise in a variety of data sources and tools that are used to access, process, and analyze marketing and sales data. He always showed a strong willingness to dig into problems and develop solutions. He is a great team player always happy to help out in any way to meet objectives.
David Sontag
As a senior member of Keysight's Marketing Operations team, I had the opportunity to work closely with Tom throughout his entire tenure with Keysight. Tom's technical abilities allowed him to develop expertise in a variety of data sources and tools that are used to access, process, and analyze marketing and sales data. He always showed a strong willingness to dig into problems and develop solutions. He is a great team player always happy to help out in any way to meet objectives.
David Sontag
As a senior member of Keysight's Marketing Operations team, I had the opportunity to work closely with Tom throughout his entire tenure with Keysight. Tom's technical abilities allowed him to develop expertise in a variety of data sources and tools that are used to access, process, and analyze marketing and sales data. He always showed a strong willingness to dig into problems and develop solutions. He is a great team player always happy to help out in any way to meet objectives.
Credentials
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Programming for Everybody (Getting Started with Python)
Coursera Course CertificatesMay, 2018- Nov, 2024
Experience
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NorthStar Solutions Group, LLC
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United States
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Business Consulting and Services
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1 - 100 Employee
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Marketing Analytics Consultant
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Jul 2021 - Present
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Keysight Technologies
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Marketing Operations Data Analyst
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Oct 2018 - Sep 2020
· Built, improved and manipulated data models in Microsoft Access & Domo cloud platform interfacing with the company’s social media metrics, Eloqua contacts/accounts· Leveraged Spotfire/Domo Analytics tool to create a workflow and visualization for worldwide regional managers · Responsible with reporting and providing insights for new-sold to accounts to track and measure activity and reach in our current account database
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Marketing Data Analyst
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May 2017 - Oct 2018
· Responsible for reporting Contacts/Accounts for the Marketing Organization; Responsibilities includes, Data Augmentation, cleansing, Extraction, Analyzing Marketing behaviors and interaction, purchase of new names and accounts· Prepare a variety of Ad-hoc reports to assist marketing organization.. These reports range from analyzing web traffic, Promo Order Traffic, sales sold to accounts, Territory lead scoring integration.· Responsible for Name purchases through filter and optimized criteria to help ensure highest quality of information retained and cleansed into our database
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Education
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2010 - 2016
University of Colorado Denver
Bachelor’s Degree, Applied Mathematics, Probability and Statistics
Community
