Experience

Global Life Distribution Holdings Ltd

• Insurance
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2017 - Present

  • Built and delivered the annual commercial marketing plan and subsequent monthly and weekly ongoing plans. • Overall responsibility for the end-to-end customer journey from prospect to win back. • Grew the number of active marketing channels from three to eight (various offline channels including TV, 3rd party lead generation, own brand digital) and doubled revenues (measured as Annual Premium Insured). • Member of the Senior Management Committee responsible for setting and implementing company strategy. • Led a cross functional (sales and marketing) business planning, forecasting and budgeting process to deliver a revenue of £45m per annum. • Briefed and launched a new ecommerce website that grew overall revenues by 8% (incrementally). • Created a new digital only brand and product proposition for market designed to appeal to a cost conscious consumer. • Worked collaboratively with the Product team to build and deliver customer retention and win back initiatives that drove high profit results. • Executed a cross functional project (IT, sales, ops, compliance, third parties) to implement a Salesforce email platform into the business that improved business processes and delivered six figure incremental revenues p.a. • Took ownership of and improved the customer ‘lead lifecycle’ that incorporated multiple touchpoints across phone, digital, print and drove optimisation through extensive A/B testing. • Gained valuable experience in working with a sales focused call centre business. • Built and led a small team that punched well above its weight in the market by building a high-performance culture. • Led on the recruitment and day to day management of media, creative and data agencies. Show less



NetPlayTV

• United Kingdom
• Capital Markets

• Head of Product and Marketing

  • Jan 2015 - Present

  • Promoted in January 2015 from a product manager role to head up the Group’s marketing and product teams across five brands.• Responsible for a marketing budget of £11m p.a. across multiple online and offline channels.• Created and delivered the acquisition and CRM strategy and plans that led to a 2016 H1 YoY revenue growth of 9%.• Brought SEO in-house, developed a strategy that focused on a small number of keywords and onsite plan saving £30,000 per month in agency fees.• Implemented Optimove – a data driven CRM tool. • Delivered YoY (2015/16) 17% growth in new customer acquisition whilst reducing marketing spend.• Owner of the product and project roadmap, working in an Agile environment.• Delivered a gaming App via Apple TV in August 2016 – an industry first.• Part of the leadership team that implemented Agile into the development and marketing teams.• Worked closely with in house tech team and external data sources to shape, develop and implement the in-house BI data platform helping realise a number of cost savings and improved marketing efficiencies. Show less

• Product Manager

  • May 2014 - Present



Global Radio

• Retail
• 1 - 100 Employee

• Head of Bingo

  • May 2013 - May 2014

  • P&L responsibility (£4.4m gross profit) for the Heart online bingo brand in a highly competitive sector. • Developed and delivered the marketing and brand communication plan across digital and offline channels. • Identified digital efficiency opportunities which led to the recruitment of a new PPC and SEO agency that was key to improving performance in these channels, delivering incremental customers at improved CPA’s. • Responsible for setting acquisition targets and managing budgets across PPC, affiliates and SEO. • Optimised CRM processes and promotional activity which drove an improvement in gross margin from 24% to 30%. • Responsible for developing and implementing the medium and long term strategy to ensure a positive ROI. Show less



Rank Interactive

• Gibraltar
• Gambling Facilities and Casinos
• 200 - 300 Employee

• Marketing Manager - Meccabingo.com

  • May 2010 - Apr 2013

  • Responsible for delivery of marketing KPIs across acquisition and retention for Meccabingo.com. 30% gross profit growth year on year. (2011-2012)• Working with multiple product and marketing stakeholders, tasked with creating and delivering quarterly, half yearly and annual marketing plans aligned to Mecca’s brand level strategy.• Delivered four TV led multi-channel campaigns (£2m budget each) in 2011 and 2012 that exceeded all acquisition and CRM marketing KPIs.• Launched the Mecca Bingo mobile app across TV, Radio, affiliates, in-club, CRM: 70,000 downloads in year 1.• Co-ordination of product managers, marketing function heads and design in planning and delivering multi-channel marketing campaigns (PPC, SEO, Affiliates, email, DM, CRM, TV & in-club.) Focusing on Meccabingo.com, gcasino.com and Blue Square Poker.• Successfully developed and delivered online acquisition activity into Mecca’s bingo club and Grosvenors’ casino estate, requiring negotiation across the two businesses at senior levels. Both businesses are now a truly integrated offline/online business. Online penetration of the land-based business trebled.• Represented Rank Interactive in the development of a ‘single view of the customer’, allowing the business to look holistically at all of its customers across all brands for the first time. Reduced DM costs by driving efficiencies with mailing houses and cutting unprofitable press spend, saving the business over £300k p.a. Show less

• Campaign Manager

  • Jan 2008 - Apr 2010


Blue Square
• United Kingdom
• Retail
• 200 - 300 Employee
• Offline Marketing Manager

  • 2007 - 2009

Westminster Collection
• United Kingdom
• Events Services
• 1 - 100 Employee
• Product Manager

  • Jan 2000 - Dec 2007