Tom Goodwin
Director of Marketing Automation at BluprintX- Claim this Profile
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Bio
LinkedIn User
Choose to join an exceptional manager, not an organisation itself – a life lesson that kicked off at my first Ansell interview with Tom. His genuine passion for driving growth and revenue via martech solutions was evident, and since then he has continuously delivered successful automation projects from conception to execution to analysis. These programs have time and again benefited a vast network of regional stakeholders – myself being one of them – contributing to our marketing successes across lead acquisition, field events, and eCommerce to name a few. Tom is a strong advocate for professional development and Ansell's digital pioneer for emerging technologies that the business would benefit from. He in many ways single-handedly shaped the organisation's digital environment, and it's extremely rare to learn from a leader who can both articulate marketing strategy and execute the work at a high-calibre. Many leaders are simply conversationalists so it's been an absolute pleasure reporting indirectly and directly to a true marketing operations expert. If he's on your radar... you need not look further!
Mitchell Mackey
Since beginning his Ansell career as a marketing intern, Tom has flourished with a self-directed, solution orientation. Upon arrival at our Melbourne office, he observed that the marketing team was paying external agencies for simple artwork changes. As a result, he learned Adobe’s Creative Cloud and became a versatile resource for teams across the Ansell universe. Clearly, we could not let him go at the end of his internship! Tom then transitioned to our Marketo platform. Again, he recognized a need and dived in. He became our most capable Marketo pilot, known globally as the company’s
LinkedIn User
Choose to join an exceptional manager, not an organisation itself – a life lesson that kicked off at my first Ansell interview with Tom. His genuine passion for driving growth and revenue via martech solutions was evident, and since then he has continuously delivered successful automation projects from conception to execution to analysis. These programs have time and again benefited a vast network of regional stakeholders – myself being one of them – contributing to our marketing successes across lead acquisition, field events, and eCommerce to name a few. Tom is a strong advocate for professional development and Ansell's digital pioneer for emerging technologies that the business would benefit from. He in many ways single-handedly shaped the organisation's digital environment, and it's extremely rare to learn from a leader who can both articulate marketing strategy and execute the work at a high-calibre. Many leaders are simply conversationalists so it's been an absolute pleasure reporting indirectly and directly to a true marketing operations expert. If he's on your radar... you need not look further!
Mitchell Mackey
Since beginning his Ansell career as a marketing intern, Tom has flourished with a self-directed, solution orientation. Upon arrival at our Melbourne office, he observed that the marketing team was paying external agencies for simple artwork changes. As a result, he learned Adobe’s Creative Cloud and became a versatile resource for teams across the Ansell universe. Clearly, we could not let him go at the end of his internship! Tom then transitioned to our Marketo platform. Again, he recognized a need and dived in. He became our most capable Marketo pilot, known globally as the company’s
LinkedIn User
Choose to join an exceptional manager, not an organisation itself – a life lesson that kicked off at my first Ansell interview with Tom. His genuine passion for driving growth and revenue via martech solutions was evident, and since then he has continuously delivered successful automation projects from conception to execution to analysis. These programs have time and again benefited a vast network of regional stakeholders – myself being one of them – contributing to our marketing successes across lead acquisition, field events, and eCommerce to name a few. Tom is a strong advocate for professional development and Ansell's digital pioneer for emerging technologies that the business would benefit from. He in many ways single-handedly shaped the organisation's digital environment, and it's extremely rare to learn from a leader who can both articulate marketing strategy and execute the work at a high-calibre. Many leaders are simply conversationalists so it's been an absolute pleasure reporting indirectly and directly to a true marketing operations expert. If he's on your radar... you need not look further!
Mitchell Mackey
Since beginning his Ansell career as a marketing intern, Tom has flourished with a self-directed, solution orientation. Upon arrival at our Melbourne office, he observed that the marketing team was paying external agencies for simple artwork changes. As a result, he learned Adobe’s Creative Cloud and became a versatile resource for teams across the Ansell universe. Clearly, we could not let him go at the end of his internship! Tom then transitioned to our Marketo platform. Again, he recognized a need and dived in. He became our most capable Marketo pilot, known globally as the company’s
LinkedIn User
Choose to join an exceptional manager, not an organisation itself – a life lesson that kicked off at my first Ansell interview with Tom. His genuine passion for driving growth and revenue via martech solutions was evident, and since then he has continuously delivered successful automation projects from conception to execution to analysis. These programs have time and again benefited a vast network of regional stakeholders – myself being one of them – contributing to our marketing successes across lead acquisition, field events, and eCommerce to name a few. Tom is a strong advocate for professional development and Ansell's digital pioneer for emerging technologies that the business would benefit from. He in many ways single-handedly shaped the organisation's digital environment, and it's extremely rare to learn from a leader who can both articulate marketing strategy and execute the work at a high-calibre. Many leaders are simply conversationalists so it's been an absolute pleasure reporting indirectly and directly to a true marketing operations expert. If he's on your radar... you need not look further!
Mitchell Mackey
Since beginning his Ansell career as a marketing intern, Tom has flourished with a self-directed, solution orientation. Upon arrival at our Melbourne office, he observed that the marketing team was paying external agencies for simple artwork changes. As a result, he learned Adobe’s Creative Cloud and became a versatile resource for teams across the Ansell universe. Clearly, we could not let him go at the end of his internship! Tom then transitioned to our Marketo platform. Again, he recognized a need and dived in. He became our most capable Marketo pilot, known globally as the company’s
Credentials
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Certified Lifecycle Marketing Automation & CRM Consultant
Data ScoutsNov, 2016- Sep, 2024 -
Google Analytics Certified
GoogleApr, 2020- Sep, 2024 -
Marketo Certified Expert
Marketo, an Adobe CompanyNov, 2019- Sep, 2024
Experience
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BluprintX
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Director of Marketing Automation
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Jan 2023 - Present
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Senior Business Consultant
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Apr 2022 - Feb 2023
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Ansell
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United States
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Consumer Goods
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700 & Above Employee
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Associate Director - Global Marketing Operations, Analytics & e-Commerce
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Jul 2021 - Apr 2022
Leading Ansell's Global Marketing Operations, Analytics and e-Commerce teams. Specializing in marketing automation, revenue attribution, MOps org structure, UX mapping and account targeting strategies.
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Senior Manager - Global Marketing Operations
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Jul 2019 - Jun 2021
Global Marketing Operations Lead for Ansell. Staffed and scaled platforms, with accompanying analytics to automate all stages of our Customer lifecycles. Principal Architect on Ansell's global roll-out of various MOps platforms including Marketo, Drift, ON24 and its marketing automation ecosystem • Super-user and admin of various platforms, including the set up and global role out of Marketo (Marketing Automation) and Drift (Conversational Marketing Chatbot) ON24 (events), along with support, usage and integration setup with Salesforce, Sitecore, Analytics, e-Commerce platforms, social platforms, content marketing and event capture platforms, ensuring a seamless life cycle for our customer and users. • Created and manage the digital road map for the regions to execute, with key objectives to increase both non-sales revenue and marketing-influenced Sales Opportunities, with a short term (FY) and long term (3 year) focus.• Drive marketing strategies and identify better ideas or technologies to reach our customers to offer them a better, more personalized experience with our company. Including ABM, fast-track flows, nurturing or personalized content based on segments and attributes.• Enforce a Data-Driven strategic approach, ensuring all touch-points can be tracked and measured, enabling analytics that are accurate and easily accessible, so business decisions can be made based on data rather than opinions.• Working closely with marketing and communications stakeholders across North America, LAC, EMEA and APAC, to ensure regional demand generation initiatives in the Industrial, Healthcare and Life Sciences Business Units adhere to global marketing automation best practices, while driving the transition to integrated marketing campaigns for various teams. Show less
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Global Marketing Automation Manager
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Jul 2017 - Jun 2019
Moved from the Melbourne offices to the EMEA Brussels based offices to lead the Global Marketing Automation efforts. This included bringing our 5 core regions up to speed with their understanding, usage and implementation of our various technologies (specifically focused on Marketo and Salesforce). Responsible for introducing new way of working to enable a better customer experience, and enhanced analytics for better decision making. This included creating customer nurturing programs, a new life cycle model, introducing Marketing Influenced Revenue reporting and re-configuring the sync with Salesforce CRM. Show less
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Digital Senior Specialist - EMEA/APAC
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Jan 2016 - Jun 2017
Responsible for bringing the EMEA and Asian colleagues up to speed on Automation and ensuring adoption of the platform was achieved.Set up basic programs, including onboarding and re-engagement, along with analytics and measurements that allowed the regions to make accurate, data-based decisions for the first time.
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Digital Specialist -EMEA/APAC
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Nov 2015 - Dec 2016
Major achievement included rolling Marketo out to the global Ansell environment. Including the building and set up of 15 workspaces and partitions.
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Graphic Designer and Marketing Associate Specialist
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Feb 2014 - Oct 2015
Responsible for the design and creation of marketing and sales enablement assets, using the Adobe CC Suite (InDesign, Illustrator, Photoshop, Premiere).
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Marketing Assistant
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Jul 2013 - Jan 2014
Kept on as a Marketing Assistant, after my internship and completing my university degree. Key responsibilities included supporting sales and distributor relationships, along with event management.
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Marketing Intern
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Feb 2013 - Jun 2013
Marketing Intern at Ansell, for subject credit, during my final semester of University.
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CJ Management (Vic) Pty Ltd
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Australia
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Accounting
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Accounting Assistant
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2010 - 2013
Completing tax returns for businesses and individuals. Completing tax returns for businesses and individuals.
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Education
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2010 - 2013
Deakin University
Bachelor of Commerce & Sports Management - Majoring in Marketing -
2014 - 2014
RMIT
Graphic Design: Design and Layout -
2011 - 2012
Stride Sports Management and Infront Sports
Diploma of Sports Management and Recreation
Community
