Marketing Director

• Mar 2022 - Present

As the Marketing Director at 6 O'clock Gin, I am committed to elevating our brand presence and driving business growth. In this pivotal role, I am responsible for shaping and executing strategic marketing initiatives that resonate with our audience and distinguish us in the competitive spirits industry.Key Responsibilities:Brand Strategy: Crafting and implementing comprehensive brand strategies that align with our company's vision and values, ensuring consistent messaging and a compelling brand narrative.Product Launches: Overseeing the successful launch of numerous New Product Development (NPD) projects, such as the award-winning Mango, Ginger, and Lime gin in collaboration with Romy Gill MBE.Digital Marketing: Leveraging my expertise in digital marketing to develop and execute effective online campaigns, boosting our online presence and engagement.Cross-functional Collaboration: Collaborating closely with cross-functional teams, including Operations, Sales, and Creative, to ensure seamless execution of marketing initiatives.Leadership: Fostering and motivational leadership style that empowers team members to excel and operate with a high degree of autonomy.Market Research: Conduct market research to stay informed about industry trends, consumer preferences, and competitive insights, enabling data-driven decision-making. Show less

Product Manager

• Oct 2018 - Mar 2022

Working in the Marketing team and closely with the Sales team I am responsible for all aspects of product and brand management. Responsibilities includes product strategy, product specifications and product centred brand communication as well as leading new product development.

Head Of Operations

• Sep 2016 - Oct 2018

Responsible for managing both long term strategy and the day-to-day production and distribution of Artisan Spirits including 6 O’clock Gin.

Operations Factotum

• Mar 2013 - Sep 2016

Co-Founder

• Jun 2023 - Present

As the Co-Founder of We Are Curious Creatures, I am at the helm of an exciting new venture that embodies our passion for curiosity and exploration. This entrepreneurial journey has empowered me to drive innovation, foster creativity and contribute to my passion. Key Responsibilities: Visionary Leadership: Shaping the vision and direction of We Are Curious Creatures, setting strategic goals, and fostering a culture of curiosity and exploration. Product Development: Collaborating with our small team to conceptualise and develop a rum product that challenges conventions and resonates with our target audience. Partnerships and Collaborations: Nurturing strategic partnerships and collaborations to expand our reach and impact within the spirits industry Business Development: Overseeing all aspects of business development, from fundraising and financial management to marketing and growth strategies. Advocacy and Outreach: Actively engaging with our curious community to promote our values and create positive change. Show less

Owner

• Aug 2020 - Present

Genius Admin

• Sep 2011 - Mar 2013

Administrator for the Technical Support team. In this role my job consisted of organising a dynamic team; making sure appointments ran on time at our technical support bar, prioritising repairs, ordering and allocating parts to repairs, preparing quotations and keeping customers up to date with their repair/service, scheduling staff and approving holiday requests, filing paper work and making sure our team ran as efficiently as possible.

BOH: Specialist

• Mar 2010 - Sep 2011

Specialist

• Nov 2009 - Mar 2010