Senior Product Manager

• Apr 2022 - Present

Product Manager

• Jan 2021 - Apr 2022

Started new team, building up processes from scratch and developing roadmap for a new secure HIPAA compliant messaging product in the US. 🎯 Rolled product out to the US, building adoption from nothing to 20% within a month of launch and reducing operational task time for sending documents by 57%. 🎯 Optimised roadmap to deliver value as quickly as possible, reducing time to release by 43% with a lightweight version of the product. 🎯 Worked with privacy, compliance and security teams to ensure product was HIPAA compliant whilst collaborating with Ops teams to ensure product could be operationalised. Show less

Product Manager

• Oct 2019 - Jan 2021

Leading cross-functional team to deliver changes on Yopa's proprietary platform and manage third-party integrations. 🎯 Implemented new integration with third-party payment provider and delivered checkout optimisations increasing average order value by 42%. 🎯 Targeted specific product areas to improve page performance, reducing load speeds across the website by 17% whilst increasing customer satisfaction. 🎯 Designed and analysed A/B Tests on Google Optimize to identify and deliver additional revenue opportunities in excess of £100k per year on Yopa’s website. 🎯 Conducted user testing sessions, using insights to design hi-fidelity UI mock-ups and prototypes in Adobe XD. 🎯 Facilitated discovery sessions with key stakeholders in the business, gaining buy-in for work whilst documenting Yopa's blended service offering. Show less

Digital Product Manager

• Apr 2019 - Oct 2019

Defined roadmap to optimise user journeys on organisational website, increasing acquisition by 22%. Also delivered an educational game for the UK and the Middle East.🎯 Defined new roadmap for Trust website, setting KPI's to tie in with business goals whilst engaging with internal stakeholders to secure buy-in and define priorities.🎯 Leveraged data from Google Analytics and Hotjar to define problem statements and identify appropriate metrics for development work.🎯 Designed A/B tests on Google Optimize and implemented tracking in Google Tag Manager to facilitate analysis of results.🎯 Worked with multiple development teams to deliver an educational game and administrative platform for the UK and regions in the Middle East within tight deadlines.🎯 Facilitated user feedback sessions, documenting findings and creating a repository of user research shared across the organisation. Show less

Associate Product Manager

• Mar 2018 - Mar 2019

Collaborated with cross-functional team to launch Future Steps 2019 iOS and Android app. Product increased revenue by 31% and allowed upscaling for future events.🎯 Established measurable goals for the product: app increased recruitment by 68% and teams were 9% more likely to complete the event.🎯 Conducted stakeholder interviews to identify pain points in existing event experience and translated requirements into user stories and wireframes.🎯 Managed a staggered test and release plan to successfully deliver product on time under tight deadlines.🎯 Developed reporting on Tableau to streamline support, performance monitoring, and data selection processes. Show less

Direct Marketing Executive (Maternity Cover)

• Nov 2017 - Feb 2018

Managed campaign welcoming new supporters to Unicef UK. Liaised with agency partners to ensure campaign was delivered on time across digital, SMS, and direct mail channels. 🎯 Tested and optimised user journeys using Google Analytics, improving conversion by 156% on campaign CTA's. 🎯 Built new email templates in Exact Target, incorporating up-to-date branding and raising average CTOR by 9%. 🎯 Identified key campaign data selection issues, defining mitigations and securing buy-in from senior stakeholders. Show less

Direct Marketing Executive

• Jul 2016 - Aug 2017

Served as product manager for Shelter's digital education hub responsible for driving engagement with schools. Also managed direct mail and telemarketing fundraising campaigns. 🎯 Developed new product strategy for education programme, raising £115k and achieving 8% growth from the previous financial year. 🎯 Conducted user research with online surveys and face-to-face interviews to launch new teaching materials that were downloaded more than 10,000 times a year. 🎯 Deployed paid social and PPC marketing channels for Christmas fundraising product, increasing recruitment by 25% and growing income by 30% over the period. 🎯 Built improved forecasting models, identifying £20k cost-savings for reinvestment. 🎯 Project managed quarterly direct mail cash appeal, reviewing data segmentation to reduce costs by 30%. Show less

Travelling 🌍

• Feb 2015 - May 2016

Took some time out to see the world and write a book (currently 5th draft). Highlights include: hanging out with reindeer herders on a Siberian mountaintop for a few days and rambling through Mongolia. Took some time out to see the world and write a book (currently 5th draft). Highlights include: hanging out with reindeer herders on a Siberian mountaintop for a few days and rambling through Mongolia.

Fundraising Support Officer

• Jan 2014 - Feb 2015

Supported volunteer teams fundraising for overseas placements, developing and facilitating training sessions. Monitored and reported on financial targets. 🎯 Regularly hit targets, raising over £900k and preparing over 1,200 volunteers. 🎯 Tailored integrated email journeys and training sessions to mobilise and retain support, achieving over 90% volunteer satisfaction ratings. 🎯 Overhauled Salesforce reporting processes and introduced standardised reports to agencies. 🎯 Facilitated quarterly retrospectives with external partners, successfully improving processes and receiving positive agency feedback. Show less

Campaign Support Intern

• Jul 2013 - Oct 2013

Market research and admin support for charity's largest ever door-to-door fundraising campaign that was delivered on time and budget to over 20 offices across the UK. 🎯 Developed and designed training presentations for external agencies, receiving positive feedback. 🎯 Copywriting for internal and external fundraising materials, expanding role to develop follow-up materials. Market research and admin support for charity's largest ever door-to-door fundraising campaign that was delivered on time and budget to over 20 offices across the UK. 🎯 Developed and designed training presentations for external agencies, receiving positive feedback. 🎯 Copywriting for internal and external fundraising materials, expanding role to develop follow-up materials.

Gallery Assistant Intern

• Jan 2013 - Apr 2013

Assisted with day-to-day running of gallery, responding to visitor enquires, running marketing activities, and supporting exhibition events. 🎯 Tested mobile email formats on MailChimp, improving average open rates by 2%. 🎯 Negotiated with suppliers, reducing gallery maintenance costs by 40% compared to previous contracts. 🎯 Monitored gallery spending, building new database for expenditure reporting and invoicing. Assisted with day-to-day running of gallery, responding to visitor enquires, running marketing activities, and supporting exhibition events. 🎯 Tested mobile email formats on MailChimp, improving average open rates by 2%. 🎯 Negotiated with suppliers, reducing gallery maintenance costs by 40% compared to previous contracts. 🎯 Monitored gallery spending, building new database for expenditure reporting and invoicing.