Tom Farrow
Director Sales North EMEA & International at Userlane- Claim this Profile
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Bio
Andrew Ronfeldt
Tom partnered with me during the commercial phase of an enterprise feedback management SaaS acquisition, and I recommend him to you without hesitation. Our organisational environment was complex, with multiple brands, entities, regions, technologies and resistance to change at play. Tom's personable no-nonsense approach helped reestablish negotiations which would otherwise have derailed. We found common ground and moved forward. Importantly, after the ink was wet, Tom stuck around to help guide us through the implementation phase (where appropriate), partnering well with his professional services & customer success colleagues and acting as an icebreaker to get us moving again.
Andrew Ronfeldt
Tom partnered with me during the commercial phase of an enterprise feedback management SaaS acquisition, and I recommend him to you without hesitation. Our organisational environment was complex, with multiple brands, entities, regions, technologies and resistance to change at play. Tom's personable no-nonsense approach helped reestablish negotiations which would otherwise have derailed. We found common ground and moved forward. Importantly, after the ink was wet, Tom stuck around to help guide us through the implementation phase (where appropriate), partnering well with his professional services & customer success colleagues and acting as an icebreaker to get us moving again.
Andrew Ronfeldt
Tom partnered with me during the commercial phase of an enterprise feedback management SaaS acquisition, and I recommend him to you without hesitation. Our organisational environment was complex, with multiple brands, entities, regions, technologies and resistance to change at play. Tom's personable no-nonsense approach helped reestablish negotiations which would otherwise have derailed. We found common ground and moved forward. Importantly, after the ink was wet, Tom stuck around to help guide us through the implementation phase (where appropriate), partnering well with his professional services & customer success colleagues and acting as an icebreaker to get us moving again.
Andrew Ronfeldt
Tom partnered with me during the commercial phase of an enterprise feedback management SaaS acquisition, and I recommend him to you without hesitation. Our organisational environment was complex, with multiple brands, entities, regions, technologies and resistance to change at play. Tom's personable no-nonsense approach helped reestablish negotiations which would otherwise have derailed. We found common ground and moved forward. Importantly, after the ink was wet, Tom stuck around to help guide us through the implementation phase (where appropriate), partnering well with his professional services & customer success colleagues and acting as an icebreaker to get us moving again.
Experience
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Userlane
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Director Sales North EMEA & International
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Dec 2022 - Present
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Medallia
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United States
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Software Development
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700 & Above Employee
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EMEA Regional Director Enterprise Sales
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Feb 2020 - Oct 2022
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EMEA Regional Director - Commercial Segment
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Jan 2018 - Oct 2022
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Medallia
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United States
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Software Development
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700 & Above Employee
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EMEA Digital Sales Director
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Oct 2016 - Oct 2017
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Kampyle
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Leatherhead UK
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EMEA Sales Manager (acquired by Medallia)
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Jun 2013 - Oct 2016
Driving exponential new business sales growth throughout EMEA. Evangelising on a daily basis the benefits Enterprise Feedback Management and the business impact VOC has on organisational business objectives. New business is KEY.... This innate will to win also transfers to account management driving success / retention / expansion in many global brands. Its crucial to have a clear understanding of EFM / CEM and the power of Voice of Customer on a variety of sectors and verticals. Key Responsibilities • Exceeding quarterly targets • Accurate forecasting • Hungry new-business hunter • Account expansion and retention . Show less
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ICCM
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United Kingdom
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Software Development
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1 - 100 Employee
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Strategic New Business and Partner Manager
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Jan 2011 - Jun 2013
Responsible for the continual stream of new business opportunities for ICCM. Management of partners and a successful telemarketing team to ensure the sales team are continually exceeding target. Approaching organisations via various mediums, advising on the benefits of BPM and process management. Also relating the agility of BPM to any service management requirements enterprise-wide. Responsible for the continual stream of new business opportunities for ICCM. Management of partners and a successful telemarketing team to ensure the sales team are continually exceeding target. Approaching organisations via various mediums, advising on the benefits of BPM and process management. Also relating the agility of BPM to any service management requirements enterprise-wide.
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Mutiny
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United Kingdom
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Information Technology & Services
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1 - 100 Employee
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Account Manager
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Feb 2010 - Jan 2011
Manage current high value accounts Increase the account base Mutiny is a network and server monitoring system that uses industry standard SNMP to gather information from IT Infrastructure, process and display the results in a multi-user web front-end that allows administrators and managers alike to quickly assess the health of their estate. Manage current high value accounts Increase the account base Mutiny is a network and server monitoring system that uses industry standard SNMP to gather information from IT Infrastructure, process and display the results in a multi-user web front-end that allows administrators and managers alike to quickly assess the health of their estate.
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Citrix
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United States
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Software Development
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700 & Above Employee
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Senior Account Manager
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2006 - 2009
Lead generation Account management Presentation of the web conferenincg solution Netviewer saves time and money, lowers stress, and is even environmentally friendly. Netviewer users experience immediate and tangible benefits by significantly reducing the need for business travel. In addition to saving time and lowering expenses, they also improve their own productivity and competitiveness. And by traveling less, Netviewer users even make a positive contribution to preventing climate change and protecting the environment. Fifteen thousand corporations and medium-sized companies in 55 countries already take advantage of these benefits, including Bayer, BMW, Deutsche Post, Ernst & Young, SAP, Siemens, and Swisscom. Show less
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WiredRed Software
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United States
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Software Development
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1 - 100 Employee
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Sales Exec
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Mar 2005 - Sep 2006
web and multiparty video conferencing software. Building upon more than 12 years of experience with e/pop, Nefsis breaks new ground for web and video conferencing - hence the new name. Nefsis provides a true, massively distributed server cloud for unrivalled multipoint video conferencing quality. web and multiparty video conferencing software. Building upon more than 12 years of experience with e/pop, Nefsis breaks new ground for web and video conferencing - hence the new name. Nefsis provides a true, massively distributed server cloud for unrivalled multipoint video conferencing quality.
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Sales
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2004 - 2005
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Education
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University of Gloucestershire
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