Tom Farrell

V.P., Finance & Operations at Magnitude Digital®
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Contact Information
us****@****om
(386) 825-5501
Location
Merrick, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • V.P., Finance & Operations
      • Oct 2021 - Present

    • V.P., Finance & Administration
      • Apr 2014 - Dec 2021

      Oversee daily finance and accounting operations with oversight of budget and cost control, financial analysis and GAAP reporting, payroll, HR, benefits administration, accounting standards and regulations, asset management and depreciation, audit, and systems optimization to ensure operational efficiency, accuracy, and standards of excellence.  Finance Leadership – Hands-on leader for monthly, quarterly and annual financial reporting for National Direct Response Media Buying Service, Online Media Buying Service, and Commercial Production company. Capably manage planning and execution of annual budget, cash forecasting, financial planning and analysis, and banking.  Negotiator – Lead establishment and negotiation of credit terms with network, cable, and local television stations, network and local radio stations. Key negotiator for acquisition of another ad agency and negotiator for all office lease renewal and improvements and architect for redesign for office buildout.  Corporate Accounting – Capably manage all banking, cash management of corporate accounts, client billing review and reconciliations, accounts receivable, corporate risk management, accounts payable, human resources, 401(k) administrator, and office management.  Continuous Improvements – Lead multiple initiatives to optimize organizational efficiency and reduce costs. Show less

    • Controller / Director of Finance & Administration
      • Mar 2000 - Apr 2014

      Agency acquired by Worldwide Media Partners, LLC Agency acquired by Worldwide Media Partners, LLC

  • KSL Media, Inc
    • New York, New York, United States
    • Assistant Controller
      • Feb 1997 - Mar 2000

      Directed the daily accounting and finance operations of a multi-corporation national media buying service with review and management of monthly and annual consolidated corporate financial statements, balance sheet reconciliation and account analysis, reconciliation of income projection reports, and client billing reconciliations.  Negotiator – Hands-on negotiator for credit terms with network, cable and local television stations; network and local radio stations, plus newspaper and magazine publishers, and internet publishers.  Bank Liaison – Liaison with banks for corporate accounts and cash management and between senior management and Big 4 auditors.  Corporate Accounting – Capably managed corporate risk management, accounting, cash management, receivables, media, and operations payables.  Continuous Improvements – Lead multiple initiatives to optimize organizational efficiency and reduce costs. Show less

    • United States
    • Non-profit Organization Management
    • 100 - 200 Employee
    • Financial Services Manager
      • Aug 1992 - Nov 1996

      Managed corporate financial services for a multi-location national not-for-profit organization with oversight of financial reconciliation, account analysis, and financial reporting. Directed daily operations for Corporate Accounting, Payroll and Accounts Payable staff.  Cash Management – Primary contact regarding all banking matters and corporate accounts to monitor and ensure efficient cash management and managed all aspects of corporate risk.  Compensation & Benefits Program – Plan administrator for oversight of employee benefits program including a Tax Deferred Annuity Plan and Pension Plan. Improved cost effectiveness with transition to new healthcare and dental care providers. Ensured competitive compensation review based on outside market surveys.  Investment Performance – Monitored investment performance returns of portfolio managers for the agency Endowment Fund.  Contract Administration – Led internal review of contracts to ensure policy compliance in collaboration with outside legal firm and provided reports to management.  Leadership Roles – Member of Ad-Hoc Committee, Audit Compliance Committee and Employee Healthcare provider search efforts. Liaison between management and outside auditors. Collaborated with department heads for planning and preparation of annual budgets. Show less

Education

  • Mount St. Mary's University
    B.S., Business Finance & Accounting
    1984 - 1988

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