Tom Durnin
Product Manager, Insurance/Investment/Commercial Lending at Manulife Bank of Canada- Claim this Profile
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Bio
LinkedIn User
I have had the opportunity to work with Tom on a variety of projects which required needs analysis, requirements documentation, design, development and implementation. When defining projects with clients it is critical to have open lines of communication at all levels. Tom was an excellent liaison between us, the vendor, and the various stakeholders on the projects. He is a fair negotiator and as a vendor I always felt that our opinion was respected and valued.
Jonathan Dietrich
When I began working for Manulife Financial as a summer student in the Distribution Marketing Information and Research area, Tom saw my eagerness to learn and immediately took me under his wing. Not only did he teach me everything that I know in Excel (which I still use often), he also taught me how to put my sales hat on and look beyond the numbers. That was back in 2008 and still to this day, I know that I can always go to Tom when I require feedback on an important initiative or just need to validate that my thought process is logical. Tom thoroughly understands the complexities of our business and is able to apply that knowledge successfully to any task or project that he is championing.
LinkedIn User
I have had the opportunity to work with Tom on a variety of projects which required needs analysis, requirements documentation, design, development and implementation. When defining projects with clients it is critical to have open lines of communication at all levels. Tom was an excellent liaison between us, the vendor, and the various stakeholders on the projects. He is a fair negotiator and as a vendor I always felt that our opinion was respected and valued.
Jonathan Dietrich
When I began working for Manulife Financial as a summer student in the Distribution Marketing Information and Research area, Tom saw my eagerness to learn and immediately took me under his wing. Not only did he teach me everything that I know in Excel (which I still use often), he also taught me how to put my sales hat on and look beyond the numbers. That was back in 2008 and still to this day, I know that I can always go to Tom when I require feedback on an important initiative or just need to validate that my thought process is logical. Tom thoroughly understands the complexities of our business and is able to apply that knowledge successfully to any task or project that he is championing.
LinkedIn User
I have had the opportunity to work with Tom on a variety of projects which required needs analysis, requirements documentation, design, development and implementation. When defining projects with clients it is critical to have open lines of communication at all levels. Tom was an excellent liaison between us, the vendor, and the various stakeholders on the projects. He is a fair negotiator and as a vendor I always felt that our opinion was respected and valued.
Jonathan Dietrich
When I began working for Manulife Financial as a summer student in the Distribution Marketing Information and Research area, Tom saw my eagerness to learn and immediately took me under his wing. Not only did he teach me everything that I know in Excel (which I still use often), he also taught me how to put my sales hat on and look beyond the numbers. That was back in 2008 and still to this day, I know that I can always go to Tom when I require feedback on an important initiative or just need to validate that my thought process is logical. Tom thoroughly understands the complexities of our business and is able to apply that knowledge successfully to any task or project that he is championing.
LinkedIn User
I have had the opportunity to work with Tom on a variety of projects which required needs analysis, requirements documentation, design, development and implementation. When defining projects with clients it is critical to have open lines of communication at all levels. Tom was an excellent liaison between us, the vendor, and the various stakeholders on the projects. He is a fair negotiator and as a vendor I always felt that our opinion was respected and valued.
Jonathan Dietrich
When I began working for Manulife Financial as a summer student in the Distribution Marketing Information and Research area, Tom saw my eagerness to learn and immediately took me under his wing. Not only did he teach me everything that I know in Excel (which I still use often), he also taught me how to put my sales hat on and look beyond the numbers. That was back in 2008 and still to this day, I know that I can always go to Tom when I require feedback on an important initiative or just need to validate that my thought process is logical. Tom thoroughly understands the complexities of our business and is able to apply that knowledge successfully to any task or project that he is championing.
Credentials
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Product Management: Building a Product Roadmap
LinkedInJan, 2022- Nov, 2024 -
Artificial Intelligence Tools and Concepts
LinkedInNov, 2021- Nov, 2024 -
Design Thinking: Understanding the Process
LinkedInOct, 2021- Nov, 2024 -
Maximizing Value with A/B Testing
PercipioJun, 2020- Nov, 2024 -
Product, Pricing, and Promotion in the Marketing Mix
PercipioJun, 2020- Nov, 2024 -
Certified Manulife Agilist
ManulifeOct, 2019- Nov, 2024 -
Manulife Product Owner
ManulifeOct, 2019- Nov, 2024
Experience
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Manulife Bank of Canada
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Canada
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Banking
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500 - 600 Employee
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Product Manager, Insurance/Investment/Commercial Lending
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May 2020 - Present
Expanded portfolio to now include Corporate and HNW lending programs including Business Acquisition Loans, Insurance-based leveraging strategies including IRP and IFA. Continue to lead registered and non-registered programs.
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Product Manager/Product Owner, Preferred Pricing Programs, Loans, and Mortgage Creditor Insurance
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Feb 2017 - May 2020
Ownership of Manulife Bank's portfolio of loan products (investment leveraging and RSP combined >$100M/yr) and creditor insurance protection programs (grew application rates by >75% in first year). This includes product strategy, design, and marketing. Day to Day Bank Product Owner implementing preferred pricing programs designed to grow Bank customer base and deepen customer relationships at Manulife, broadly (programs have attracted >$100M in assets/sales since inception)
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Manulife
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Canada
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Insurance
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700 & Above Employee
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Manager, Retail Insurance Product Initiatives
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Jul 2014 - Feb 2017
Currently, I am leading a team of Associate Product Managers and consultants tasked with day-to-day support of the Retail Insurance Product Management team. Key areas of focus include:o Mentoring. Training staff and developing processes to ensure superior product management support including product training, pricing analysis, marketing compliance, wholesaler/advisor support, leveraging Salesforceo Developing an annual product marketing plan to ensure continual exposure for all productso Strategic Initiative Support: sales plan development, designing new product pilot programso Leading "Field Readiness" for Retail Insurance. This involves regularly recruiting and leading a large and diverse team from across the BU with the goal of ensuring successful product marketing launches (eg. Quick Issue Term, see below)o Ongoing competitor and market intelligence monitoring
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Head of Strategic Competitive Intelligence, Retail Markets
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Jun 2013 - Jul 2014
Provided Retail Markets senior leadership with fact-based analysis of competitive intelligence (CI) captured in support of sales objectives, product development, and overall business unit strategy. Accomplishments to date include the design and deployment of all strategic competitive intelligence initiatives including:- establishing a broad network of reliable and timely competitive intelligence sources- competitive alert service providing senior leadership with strategic analysis of competitor activities, consumer trends, and regulatory activity- bi-annual review examining longer term trends and forecasts for Retail Markets' products and competitors- development of Competitor Activity Database deployed across Division- development of dashboards measuring sales and distribution performance- competitive product comparison tools evaluating Manulife's market position and strength- creation of automated market share reporting tools- leveraging social media tools for efficient and effective capture and sharing of CI
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Product Manager, Term Insurance
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Feb 2011 - Jun 2013
* Recommend, develop, and implement sound marketing strategies and product initiatives* Develop, review, and enhance marketing and administrative documentation* Build and effectively execute the annual marketing plan for Term in collaboration with Sales, Marketing Communications, Pricing, and other key Insurance BU teams* Effectively grow the Term product portfolio within the Individual Insurance overall product strategy - launched Manulife's individual term product - Term-65 (Jan 2013)* Maintain and critically evaluate the term insurance product idea pipeline* Presentations to senior management, wholesalers, and advisors to train on and promote Manulife's Term product line* Identify opportunities for sales promotions, improvements and ongoing marketing efforts- developed Simple Issue Term 20 upsell/cross-sell program (Feb 2012)* Monitor, analyze report, and react to sales information, financial data and trends.
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Manager, Database Marketing
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Aug 2007 - Feb 2011
Responsible for all aspects of Canadian Division's Database Marketing and Analysis operations including: * Management of database platform (integrity, compliance, etc) * Team Development (recruitment, training)* Strategic and tactical direction of the Unit, including business case and acquisiton of Predictive Analytics toolset* promotion of analytical services Division wide including: * investigation, recommendation & acquisition of Predictive Analytics tools * integration / maintenance of new data feeds for use within analytical environment * sales opportunity identification, market sizing, and territory alignment consulting * customer, market, and geographical segmentation services (geodemographics) * direct marketing programs & leads generation program development * developed MOST software (proprietary software helping advisors/wholesalers segment customers and deploy targeted marketing campaigns)
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Marketing Database Consultant
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Aug 2000 - Aug 2007
Leveraged Canadian Division's marketing database in order to provideanalytical support to field sales teams, internal product development teams, and senior Management across the Division.Played key role in introducing and leveraging database marketing and geographical analysis techniques to expand services the team can offer, and grow our internal user base.
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Grand Valley Group of Engineers
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Cambridge, Ontairo
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President, 2011 - 2012
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Aug 2011 - Aug 2012
President of the Grand Valley Group of Engineers, an association whose origins date back to the early 1900's. Duties include - set the agenda for the GVGE's annual series of meetings - overall responsibility for the GVGE business plan & finances - speaker recruitment - member recruitment - venue planning - chairing of all meetings. President of the Grand Valley Group of Engineers, an association whose origins date back to the early 1900's. Duties include - set the agenda for the GVGE's annual series of meetings - overall responsibility for the GVGE business plan & finances - speaker recruitment - member recruitment - venue planning - chairing of all meetings.
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Zurich Insurance
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Switzerland
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Insurance
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700 & Above Employee
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Market Research Consultant
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May 1996 - Aug 2000
Proposed, supported, and developed Marketing Research and customer analytics functions including competitive intelligence, customer segmentation, market studies, etc. Co-developed a strategic marketing and rating tool to support personal property pricing and product development. This application integrated geographical sales and claims experience along with innovative territory evaluation and ranking approaches. Also developed a database application for Zurich's small business call centre. This allowed managers to track call volume by business segment and type of inquiry, and deploy staff appropriately to maximize efficiency and quality of response
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Education
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Wilfrid Laurier University
Honours Bachelor of Arts
Community
