Tom Byram

Senior Manager RGM - Europe at Kellanova
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Contact Information
us****@****om
(386) 825-5501
Location
Dublin City, County Dublin, Ireland, IE

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Credentials

  • Kellogg's Revenue Growth Management - Black Belt
    Kellogg Company
    Apr, 2022
    - Sep, 2024
  • New Manager Foundations
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Building Trust
    LinkedIn
    Jun, 2020
    - Sep, 2024
  • Developing Self-Awareness
    LinkedIn
    May, 2020
    - Sep, 2024
  • Unconscious Bias
    LinkedIn
    May, 2020
    - Sep, 2024
  • The Complete Skilled Negotiator
    The Gap Partnership
    Oct, 2019
    - Sep, 2024

Experience

  • Kellanova
    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Senior Manager RGM - Europe
      • Oct 2023 - Present

      The Kellogg Company transitioned to Kellanova on 2nd October 2023, to unleash our true potential as a global snacking powerhouse! Total responsibility for our snacking (Crisps and Cereal Snacks) RGM strategy for Europe, leading a team of RGM manager and RGM business partner to deliver long term, sustainable growth plans. Leading the digital charge on our transformation and development of a new, optimised European trade management strategy (TPx) including capability building and European wide delivery. Show less

  • Kellogg Company
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Senior Manager RGM - Europe
      • Jun 2022 - Oct 2023

      Total responsibility for our snacking (Crisps and Cereal Snacks) RGM strategy for Europe, leading a team of RGM manager and RGM business partner to deliver long term, sustainable growth plans.Also responsible for the development of our European trade management strategy (TPx), capability and delivery.

    • Revenue & Channel Lead - Ireland
      • Oct 2020 - Jun 2022

      As part of the Irish leadership team, this role involved the creation and delivery of total country market strategy and delivery of our annual business cycle across our core 3 categories of cereals, snacks and crisps.

    • Sales Business Manager - Multiples
      • Apr 2019 - Oct 2020

      Full team & P&L responsibility for the Morrison’s & McColls account’s across cereal, cereal snacks and Pringles. Leading a team of 1 x NAM and 1 x NAE to ensure sustainable and stable growth, through the delivery of clear, forward thinking JBPs.

    • National Account Manager (Snacks) - Multiples
      • Dec 2018 - Apr 2019

      Account manager responsible for the development and growth of the Kellogg’s snacks and Pringles business within the major multiples channel.Account responsibilities: Morrison’s

  • Meiyume
    • Hong Kong
    • Personal Care Product Manufacturing
    • 300 - 400 Employee
    • National Account Manager - Grocery/Highstreet
      • Feb 2018 - Dec 2018

      Focusing on developing and delivering strategic growth plans across our broad portfolio of health and beauty products, including much loved heritage brands such as Vosene, Brisk, Triple Dry and Witch skincare. Account responsibilities: Tesco, Morrison’s, Superdrug & Discounters. Focusing on developing and delivering strategic growth plans across our broad portfolio of health and beauty products, including much loved heritage brands such as Vosene, Brisk, Triple Dry and Witch skincare. Account responsibilities: Tesco, Morrison’s, Superdrug & Discounters.

  • Spectrum Brands, Inc
    • United States
    • Manufacturing
    • 700 & Above Employee
    • National Account Manager - Grocery
      • Nov 2015 - Feb 2018

      Responsible for Russell Hobbs, George Foreman and Remington brands with a focus on maintaining and growing share in key markets, through strategic execution of range and promotional activity both in store and online.Account responsibilities: Tesco, Asda, Morrison’s.

    • European Product Marketing Manager
      • Jul 2013 - Nov 2015

      Russell Hobbs/George Forman - Managing an extensive range of SDA product development and marketing plans centrally for products sold in over 27 European countries. With a cradle to grave approach this role involved managing every stage of the product life cycle from concept to execution to exit.

  • Tetrosyl Group Limited
    • United Kingdom
    • Automotive
    • 100 - 200 Employee
    • Product Marketing Manager
      • Sep 2012 - Jul 2013

      Product marketing manager for Carlube, Bluecol and Tetrion. Producing and executing innovative marketing plans to increase brand awareness and sales for some of Britians most loved brands.

    • National Account Executive - Grocery/Forecourt
      • Jan 2011 - Sep 2012

      Responsible for the growth and execution of market leading car care brands Carplan, Carlube, Triplewax and many more within the grocery and the forecourt market place.Account responsibilities: Morrison’s, Tesco PFS, Euro Garages, The Range

Education

  • Leeds Metropolitan University
    Bachelor of Arts (BA), Marketing
    2007 - 2010

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