Experience

Symmetrio

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Principal/Owner/Medical Device Practice Lead

  • Sep 2023 - Present

  Philadelphia, Pennsylvania, United States

• Principal/Owner

  • Mar 2012 - Sep 2023

  Philadelphia, Pennsylvania, United States Solustaff provides IT and Healthcare Technology consulting, recruiting and staffing services in information technology, Healthcare Technology, and related fields. We specialize in finding talent that will fit seamlessly into your organization and helping clients build strong teams for optimal performance. Please visit us at www.solustaff.com for more information about our company and our areas of expertise.



ZAP Surgical Systems, Inc.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Senior Vice President of Sales, North America

  • Jun 2019 - May 2022

  San Francisco Bay Area Zap-X is what's next in non-invasive cancer treatment. It enables neurosurgeons and radiation oncologists to change precision radiation for the better. Designed exclusively for the streamlined treatment of brain tumors and conditions of the head and neck, Zap-X redefines the future of radiosurgery.



Elekta

• Sweden
• Medical Equipment Manufacturing
• 700 & Above Employee

• Neuroscience Business Leader/MEG Business Director

  • May 2016 - Jun 2019

  US Lead Gamma Knife sales for East Coast of US after corporate restructure. Lead team of 11 sales representatives to drive new and existing Gamma Knife sales exceeding $30M on an $18M budget. Call points are C-Level executives, VP and Service Line managers, department level heads, neurosurgery, radiation oncology and medical oncology. Primary job is to develop new business lines for hospitals using technology as the driver for new revenue generating/cost saving initiatives within both… Show more Lead Gamma Knife sales for East Coast of US after corporate restructure. Lead team of 11 sales representatives to drive new and existing Gamma Knife sales exceeding $30M on an $18M budget. Call points are C-Level executives, VP and Service Line managers, department level heads, neurosurgery, radiation oncology and medical oncology. Primary job is to develop new business lines for hospitals using technology as the driver for new revenue generating/cost saving initiatives within both neurosurgery and radiation therapy service lines. Also run MEG (magnetoencephalography) business for entire US. Business had $0 sales and little pipeline over last 2 years, have built a pipeline of over $20M last year and closed over $3M this FY. Position involves sales strategy, product marketing, product positioning and financial selling. Primary call points are C-Level, VP/Service Line, epileptologists, neurology.

• Vice President of Sales

  • May 2010 - May 2016

  US Responsible for producing over $100M in annual sales/service for neuroscience, software and radiation therapy products in North America. Direct team of 6 regional sales managers and 5 support staff for the sale of the Leksell Gamma Knife/Gamma Plan software, Oncology EMR software (Mosaiq), cancer registry software and linear accelerator technologies. o Grew business from ~70M USD in 2010 to over 100M USD in 2012/13 in slow growth/flat marketplace. o Extensive C-Suite and Board level… Show more Responsible for producing over $100M in annual sales/service for neuroscience, software and radiation therapy products in North America. Direct team of 6 regional sales managers and 5 support staff for the sale of the Leksell Gamma Knife/Gamma Plan software, Oncology EMR software (Mosaiq), cancer registry software and linear accelerator technologies. o Grew business from ~70M USD in 2010 to over 100M USD in 2012/13 in slow growth/flat marketplace. o Extensive C-Suite and Board level sales, marketing, and contracting experience. Transactions involve the C-Suite and Boards of Directors/Trustees. o Develop short and long term sales and marketing strategies for multiple product lines including launch of several successful new products. Strategy planning included launch plan, timing, trade show implementation, pricing, sales roll out/strategy, compensation, and market segmentation. o At health policy level (Wash D.C.), served as member on the Health Policy and Government Relations team to successfully restore CMS reimbursement to Gamma Knife technology in 2014 and continue to serve on the Policy Team regarding CMS strategies and initiatives. o Work with strategy and launch team and direct sales team for Gamma Knife Registry and Mosaiq software connectivity software products. Involves both capital acquisition and SaaS models. o Very proficient in healthcare law details/changes and the Clinical-Operational-Financial impact on hospitals, physicians, and other healthcare providers. In depth understanding of the effects of the reforming healthcare paradigm that hospitals and health networks must adopt to be successful. o Work with and train oncology division of 50 sales people for Gamma Knife sales. Responsible for content, sales tools, cross compensation and building of sales skills. Has resulted in greater pipeline development and sales increases.

• Director of Sales

  • May 2003 - May 2010

  US Managed US sales group for Leksell Gamma Knife activities. Grew business at 10-15% YOY growth number by increasing the number of installed base and converting installed base customers to new Gamma Knife technology. o Initiated sales training programs focusing on financial sales strategies that allowed customers to understand the financial benefits of adding new technology to their business line while decreasing the overall cost structure of the business line through investment.… Show more Managed US sales group for Leksell Gamma Knife activities. Grew business at 10-15% YOY growth number by increasing the number of installed base and converting installed base customers to new Gamma Knife technology. o Initiated sales training programs focusing on financial sales strategies that allowed customers to understand the financial benefits of adding new technology to their business line while decreasing the overall cost structure of the business line through investment. o Through reorganization, was Director of Sales—Northeast Zone covering all Elekta products (Leksell Gamma Knife, linear accelerators, software solutions, operating room products) in 2005/2006. Managed a team of account managers and specialists and met budgetary sales goals for the year. o In 2006, started Aegis Radiosurgery Partners, an Elekta Division, constructing physician and hospital joint ventures. Evaluated each project based on a written business plan, financial modeling and market data. Managed six sales managers and 2 business development managers to develop equipment joint ventures with hospitals and physicians together in North America.

• Leksell Gamma Knife Sales Manager

  • Jul 2000 - May 2003

  Northeast US Responsible for Leksell Gamma Knife sales in Northeast territory (VA to Maine, OH, MI, WV). o Developed new sales tools and market based sales approach that resulted in exceeding budget each year as zone manager. Tools included revised financial presentations, new clinical approach and emphasis on higher level (C-suite) selling. o Worked with other sales managers to change sales techniques and marketing team to revise out-bound messaging. o Sales improved each year with a 25%… Show more Responsible for Leksell Gamma Knife sales in Northeast territory (VA to Maine, OH, MI, WV). o Developed new sales tools and market based sales approach that resulted in exceeding budget each year as zone manager. Tools included revised financial presentations, new clinical approach and emphasis on higher level (C-suite) selling. o Worked with other sales managers to change sales techniques and marketing team to revise out-bound messaging. o Sales improved each year with a 25% increase Year 1 and 50% increase Year 2. Platinum Award Winner 2003 for $23M in sales and service for the year.



Alliance Imaging, Inc.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Northeast Sales Manager

  • Jan 1995 - Jul 2000

  Responsible for all sales/contracting of mobile and fixed site MRI, PET and CT for Eastern Pennsylvania, New Jersey, Eastern New York, Delaware and Maryland. o Structured joint venture, fee for click and revenue sharing models for various technologies on a full and/or part time basis at hospitals and physician practices. Ventures included staffing models and all operations for each technology o Managed 8 marketing representatives expanding business at existing clients and initiating new… Show more Responsible for all sales/contracting of mobile and fixed site MRI, PET and CT for Eastern Pennsylvania, New Jersey, Eastern New York, Delaware and Maryland. o Structured joint venture, fee for click and revenue sharing models for various technologies on a full and/or part time basis at hospitals and physician practices. Ventures included staffing models and all operations for each technology o Managed 8 marketing representatives expanding business at existing clients and initiating new marketing strategies to build volumes and add revenue at client sites, resulting in 10-25% increase in revenue o Primarily sold to Radiology Administration, Radiologist, CFO and CEO levels. Show less