Experience

Blake's Hard Cider Co.

• United States
• Breweries
• 1 - 100 Employee

• Director of Sales - South/ Central Regions

  • Oct 2023 - Present

• Key Account Director

  • Dec 2021 - Oct 2023



Chihuahua Cerveza

• United States
• Food and Beverage Services
• 1 - 100 Employee

• National Account Director

  • Jan 2021 - Dec 2021

  Atlanta, Georgia, United States ● Managed and developed all major chain grocery, convenience store chains, and on-premise chains in Southeast including Publix, Kroger, Walmart, Ingles, Winn-Dixie, Food City, Total Wine, Target, Food Lion, BI-LO, Ralphs, Food 4 Less, QT, Racetrac, Mapco, Circle K, Buffalo Wild Wings, El Nopal & Las Palmas. ● Grew the Chihuahua Cerveza Mexican American Lager brand portfolio up 40% YTD in 2021. ● Managed sales, distribution, inventory and forecasting with statewide distributor… Show more ● Managed and developed all major chain grocery, convenience store chains, and on-premise chains in Southeast including Publix, Kroger, Walmart, Ingles, Winn-Dixie, Food City, Total Wine, Target, Food Lion, BI-LO, Ralphs, Food 4 Less, QT, Racetrac, Mapco, Circle K, Buffalo Wild Wings, El Nopal & Las Palmas. ● Grew the Chihuahua Cerveza Mexican American Lager brand portfolio up 40% YTD in 2021. ● Managed sales, distribution, inventory and forecasting with statewide distributor networks in GA, AL & FL. Show less



Wyndridge Farm

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• VP Business Development

  • May 2016 - May 2020

  Vice President of Business Development ● Launched and developed Wyndridge Farm Hard Cider, Craft Beer & Craft Soda portfolio / new business in Ohio, North Carolina, Georgia, Tennessee, Virginia and part of upstate New York. ● Wyndridge Farm Brewing portfolio was up 62% in total sales in 2016, up 52% in 2017 and up 25% in 2018 (Same Market Sales in 2018). ● Implemented strategies and goals for Wyndridge Farm Brewing product lines for five sales reps in nine states in Mid-Atlantic… Show more Vice President of Business Development ● Launched and developed Wyndridge Farm Hard Cider, Craft Beer & Craft Soda portfolio / new business in Ohio, North Carolina, Georgia, Tennessee, Virginia and part of upstate New York. ● Wyndridge Farm Brewing portfolio was up 62% in total sales in 2016, up 52% in 2017 and up 25% in 2018 (Same Market Sales in 2018). ● Implemented strategies and goals for Wyndridge Farm Brewing product lines for five sales reps in nine states in Mid-Atlantic and Southeast region. ● Grew all national and regional chain accounts in Mid-Atlantic and Southeast Region, and gained over 1,000 new points of distribution at Wyndridge Farm. ● Grew Wyndridge Farm chain distribution over 200% and chain volume over 100% in the national and regional chains including Wegmans, Kroger, Harris Teeter, Food Lion, Lowes Foods, Ingles, Target, Total Wine, Giant Food, Whole Foods, , Giant Eagle, Weis Markets, Hannaford, Safeway, AAFES and Sheetz C-Stores. Show less



Vermont Cider Company

• United States
• Food and Beverage Services
• 1 - 100 Employee

• National Account Director Retail

  • Jul 2005 - Mar 2016

  Greater Atlanta Area National Account Director May 2014 to February 2016 ● Achieved double digit growth in over 12,000 top key, national chain grocery and convenience store accounts including Walmart, Kroger, Publix, HEB, Food Lion, Hannaford, Harris Teeter, Winn-Dixie, BI-LO. Ralphs, Fry’s, Ingles, RaceTrac, AAFES Military, NEXCOM Military, Albertson’s, Safeway, Circle K and Costco. ● Provided company strategy, goals, brand priorities, and direction to five Regional Account Managers. ● Led the launch and… Show more National Account Director May 2014 to February 2016 ● Achieved double digit growth in over 12,000 top key, national chain grocery and convenience store accounts including Walmart, Kroger, Publix, HEB, Food Lion, Hannaford, Harris Teeter, Winn-Dixie, BI-LO. Ralphs, Fry’s, Ingles, RaceTrac, AAFES Military, NEXCOM Military, Albertson’s, Safeway, Circle K and Costco. ● Provided company strategy, goals, brand priorities, and direction to five Regional Account Managers. ● Led the launch and rollout of the new Woodchuck Gumption Hard Cider by gaining over 7,000 new points of distribution/placements in Walmart, Kroger, Publix, Winn-Dixie, HEB, BI-LO, Food Lion, Hannaford, and Circle K chains during 2015. ● Please note that as a result of this success, Vermont Hard Cider Company was bought by C & C Group at the end of 2012 for $305 million. Key player in getting company in solid position for the acquisition.

• National Accounts Manager

  • 2008 - 2014

  National Account Manager 2008 to 2014 ● Managed and developed the Vermont Hard Cider Company portfolio by calling on every major National Account in Grocery channel and Convenience Store channel. Some examples of these major chains include Walmart, Kroger, Publix, Safeway, Food Lion, Hannaford, HEB, Harris Teeter, Meijer, Winn-Dixie, BI-LO, Circle K, QT, and RaceTrac. Helped effectively gain new distribution with Woodchuck Hard Cider & helped grow the business by gaining Ad/Feature activity… Show more National Account Manager 2008 to 2014 ● Managed and developed the Vermont Hard Cider Company portfolio by calling on every major National Account in Grocery channel and Convenience Store channel. Some examples of these major chains include Walmart, Kroger, Publix, Safeway, Food Lion, Hannaford, HEB, Harris Teeter, Meijer, Winn-Dixie, BI-LO, Circle K, QT, and RaceTrac. Helped effectively gain new distribution with Woodchuck Hard Cider & helped grow the business by gaining Ad/Feature activity and Display Programs. ● Company has consistently exceeded performance in this vital channel, showing double digit increases in eight out of last ten years. More specifically and recently finished up 10% in 2013, and finished up 33% in 2012. ● In 2011 helped Vermont Hard Cider Company portfolio with sales over $3 Million cases. In 2011, Woodchuck Cider brand become the top selling Cider with a 47% market share and a 56% increase over 2010. ● In 2009, Woodchuck Cider become first Cider brand in US to hit two million case mark. ● In 2007 Woodchuck Cider become the first Cider brand in US to hit one million case mark.

• East Coast Chain Manager

  • 2007 - 2008

  • Managed East Coast team and distribution in national accounts such as Publix, Kroger, & Walmart grocery chains close to 5,000 stores.

• Southeast Sales Director

  • 2005 - 2006

  • Trained and managed two District Managers in the Southeast as well as managing the distributors in Georgia. ● Called on top key accounts in Southeast Region and gained initial distribution



Heineken USA

• Key Account Manager

  • Apr 2002 - Jun 2005

  Heineken U.S.A., Inc., Atlanta, Georgia 2002 to 2005 Off- Premise Manager 2003 to 2005 Promoted due to consistently exceeding goals and objectives within distributor network and retail trade. ● Managed key off premise national accounts (including Bruno’s/ BILO, BP Amoco, BJ’s Wholesale Club, and Kroger) and execute programs within these accounts. Communicate with retail distributor personnel in the… Show more Heineken U.S.A., Inc., Atlanta, Georgia 2002 to 2005 Off- Premise Manager 2003 to 2005 Promoted due to consistently exceeding goals and objectives within distributor network and retail trade. ● Managed key off premise national accounts (including Bruno’s/ BILO, BP Amoco, BJ’s Wholesale Club, and Kroger) and execute programs within these accounts. Communicate with retail distributor personnel in the zone. District Project Manager 2002 to 2003 ● Cultivate relationships with assigned Distributor: influence to support Heineken USA brands, forge strong partnerships to gain significant share of mind. Improved consumer awareness by selling in programming. Show less



Better Brands

• Brazil
• Advertising Services
• 1 - 100 Employee

• Area Sales Manager

  • Feb 1994 - Mar 2002

  Better Brands, Atlanta, Georgia 1994 to 2002 Area Sales Manager – 1999 to 2002 ● Managed and Generated sales total of $11.5 million in 2001 resulting in highest revenue generating territory in the company. ● Forecasted and controlled reporting of weekly and monthly sales, budgets, market evaluations and pricing surveys. ● Managed and directed team of 25. Responsible for hiring, terminating, developing associates to build team and accomplish goals in timely fashion.