Head of Growth

• Feb 2022 - Present

Karos is the leading French app for commuting carpool.🚗In charge of the full AARRR funnel on our strategic areas, and manager of a team of 19 people, my principal missions are:🎯Defining the Growth strategy• Defining our Personae and follow their evolution• Planifying our quarterly OKR• Setting up our test and learn iteration processes• Reporting to the VP team☕Organizing the team• Recruiting our squad of talents• Training continuously the team on new growth frameworks and tools• Defining and following goals that are concrete, measurable and ambitious• Deploying project management tools adapted to our jobs• Creating a culture based on ambition, solidarity, benevolance and transparency💸 Piloting a 3M€ budget on all our acquisition channels:• Planifying and tracking record of our media mix• Deploying a partnership offer to +600 SMBs and Campuses• Piloting our mass market campaigns both on offline (print, radio, tv) and online (Meta, Google, Tiktok, Spotify, ...) channels• Optimizing our campaigns by being ROI driven• Managing national partnerships with C-Level interlocutors💡Innovating everyday on our acquisition strategies:• Benchmarking new approaches and piloting the selected one during the first iterations until a decision has been made• Developping channels converions oriented• Putting in place growth hacking strategies: data enrichment, marketing automations, ...📈 Developping a KPI oriented team culture:• Defining our North Star Metric and our main other kpis to keep track on • Piloting the production of BI dashoards (with Looker Studio) Show less

Growth Marketing Manager

• Nov 2020 - Feb 2022

Karos is the leading app in daily comute carpooling. 🚗As a Growth manager, my focus is to recruit new users on our target area and to lead a multi-task team of 4 people. My daily routine is:🎯 Definition of our Growth Strategy • Definition of our personae • Planification of our quarterly action plan • Definition of our internal processes, always with a test and learn approach☕ Team organization • Recruitment of innovative, rigorous, creative and talented profiles • Permanent training to disruptive acquisition strategies • Definition and follow up of concrete, measurable and ambitious goals • Set up of project management tools • Creation of a healthy company culture founded on: goodwill, ambition, solidarity, accountability and transparency 💸 Management of an acquisition budget in hundreds of k€ • Draft of a mix media marketing strategy • Pilote 360 multi-territories acquisition campaigns including OFFLINE (print, POS, radio, TV) and ONLINE (Facebook Ads, Google Ads, Apple Search Ads, Waze, CityMapper, ...) • Optimization of our campaigns with a ROI oriented vision • Management of C-Level strategic relationships🖥️ Management of our website karos.fr • Adoption of the SCRUM methodology • Animation and follow up of our weekly meetings • Definition and prioritization of our user stories 💡 Impulse innovative user acquisition strategies • Identification of opportunities • Permanent benchmark of growth tools and methodologies • Development of Growth Hacking strategies: scrapping, data enrichment, marketing automation...📈 Track our performance at all levels • Development of KPI dashboards in order to measure all our actions (website, acquisition, weekly goals, ...) • Impulse a KPI oriented mindset to the team, and not only Show less

Private Consultant in Business Development

• Oct 2018 - Present

I help various organizations (SMBs, Startups, Charities...) to solve their strategic issues: 📈 setting up automated reporting dashboard to track KPIs 🛠 writing business plan 🎁 launching new product or services 💸 developing B2B sales strategy 🤖 automating lead generation 🎓 teaching Growth Hacking mindset and methodology I'm fond of giving all the knowledge I've learned during my past experiences, and to understand your proper issues at the same time. If you ever need a fresh look on your business, feel free to text me. 💌 #GoogleDataStudio #DataViz #BusinessIntelligence #BusinessDevelopment #BizDev #ProductMarketFit #GrowthHacking #LeadGen #OutboundSales Show less

Community Member

• Sep 2020 - Present

Head of Sales

• Jan 2020 - Jun 2020

After participating into 6 months of market research for Group Adeo, we have launched the brand LEROY MERLIN in Vietnam. With a test and learn approach, using lean and agile methodology, we have released our first MVP in less than 2 months: leroymerlin.vn Our mission: make home improvement easy for Saigoneese by connecting them to our network of local qualified workers and by offering them our structured range of products. Combining both services and products, we offer a one-stop shop solution for small repairs and installation of products. As the Head of Sales, my job is to: - Recruit and manage a team - Create sales strategy and processes - Set up our KPI dashboard (Google Data Studio) - Optimize our CTA onsite by creating and setting up the tagging strategy (Google Tag Manager) - Launch and pilote Growth Hacking actions (scrapping, email and SMS marketing automation, social listening & selling, Facebook Ads and Google Adwords highly targetted campaigns, ...) - Elaborate and execute the onsite chat engagement strategy (Intercom) - Pilote perfomance tracking tools (Hotjar, FullStory) - Create and animate various communities (plumbers, electricians, painters, ...) - Select, negotiate, and operate with an ecosystem of local actors combining startups, prescribers, affiliate, advertisers, ... Show less

Digital Manager

• Jan 2019 - Jan 2020

Sent by Adeo Group in Vietnam for a 2 years mission. Within a 5-persons team who's first mission is to understand the market of home improvement. My missions: 🎓 Market diagnosis 🔥 Mapping of the competitive landscape 🚀 Identifying business opportunities 🕸 Expanding our network 🛠 Launching concrete Proof of Concept Using a test & learn approach, our ambition is to adress the pain points of the Vietnamese middle-class and to bring them value with a relevant strategy. Show less

Head of Sales

• Sep 2016 - Oct 2018

In charge of our business growth with many levers 🚀 1) B2C Hotspots 🔥 → Identifying prospects → Viral campaigns → Sales events 2) B2B Strategy → Daily customized mailing → Gamification of UX 3) Implementing new sales tools to: A. Increase sales 🚀 B. Boost cash advance 💸 4) Handling growth hacking 🔥 Results: growth x10 and reduced our churn by 30% In charge of our business growth with many levers 🚀 1) B2C Hotspots 🔥 → Identifying prospects → Viral campaigns → Sales events 2) B2B Strategy → Daily customized mailing → Gamification of UX 3) Implementing new sales tools to: A. Increase sales 🚀 B. Boost cash advance 💸 4) Handling growth hacking 🔥 Results: growth x10 and reduced our churn by 30%

CEO & cofounder

• Sep 2015 - Nov 2016

Co-founder and CEO of Be SCOOL Be SCOOL is the new e-commerce website helping parents to prepare the back to school period. We deliver all the schools supplies needed for your children. In charge of: - Market planning - Supply prospection - Legal and accountancy - UX Designer - Raised a seed of 6k€ - Commercial strategy with: B2B partnership / Webmarketing / Growth Hacking - Communication strategy with: Press releases / Community management / Flying Co-founder and CEO of Be SCOOL Be SCOOL is the new e-commerce website helping parents to prepare the back to school period. We deliver all the schools supplies needed for your children. In charge of: - Market planning - Supply prospection - Legal and accountancy - UX Designer - Raised a seed of 6k€ - Commercial strategy with: B2B partnership / Webmarketing / Growth Hacking - Communication strategy with: Press releases / Community management / Flying

Junior Consultant

• Sep 2015 - Dec 2015

- Diagnostic of the company - Project manager - Diagnostic of the company - Project manager

Business Developer

• May 2015 - Jul 2015

Business Developpment

• Jun 2014 - Dec 2014