Tom Keenan

New Business Development at storeWall.com
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Tom Stoffel

Tom is a star!! He moved seamlessly throughout the organization and never missed a beat. Willing to take on different roles, he had the ability to adapt and provide positive results. He was probably at his strongest in the merchant roles of buyer and DMM. He utilized the knowledge gained in other parts of the business to take his area of responsibility to new levels. Universally respected in the vendor community, he was able to secure support that exceeded his predecessors and became invaluable to the organization. He is a pleasure to work with and has proven he will be successful in whatever he chooses to do.

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • New Business Development
      • 2019 - Present

      storeWALL is a privately held storage & organization company specializing in providing storage solutions for homeowners and businesses. Consistently ranked as the industry's top leader in product quality, service and innovation we continue to achieve unbeatable success for both our domestic and international partners. Responsible for overseeing all activities involved in developing new business opportunities to include: strategic planning, marketing, sales and growth. storeWALL is a privately held storage & organization company specializing in providing storage solutions for homeowners and businesses. Consistently ranked as the industry's top leader in product quality, service and innovation we continue to achieve unbeatable success for both our domestic and international partners. Responsible for overseeing all activities involved in developing new business opportunities to include: strategic planning, marketing, sales and growth.

    • United States
    • Retail
    • 700 & Above Employee
    • Strategic Consultant - Buying
      • 2018 - 2019

      My position encapsulates multiple facets with a primary emphasis on aligning strategic inventory initiatives while driving increases in revenue and gross margin for a privately held casual lifestyle apparel retailer with more than 70 locations. Additionally, I have driven bottom-line impact by leveraging methods of efficiency to streamline procurement processes and reduce operating expenses. Highlights include: • Transforming year over year sales results - realizing significant gains, taking performance from -33% to +2.5% relative to historical results. • Re-configuring supplier agreements and enhancing efficiencies to drive 4.1% cost savings in just 6 months along with identifying and securing $45k in immediate expense reductions by analyzing current obligations and instituting process improvements.

    • United States
    • Retail
    • 700 & Above Employee
    • Vice President – Divisional Merchandise Manager
      • 2015 - 2018

      Ascended the ranks quickly, holding 7 increasingly more demanding roles, culminating with Divisional VP, over an 11 year tenure with a $2.8B regional department store chain operating with 267 stores in 26 states. •Provides strategic vision and execution of new business opportunities for the Men’s division: $134.6M. •Responsible for P&L statements to increase sales, improve gross margins and maximize inventory investments across 8 different areas of business. •Communicates all product and marketing strategies to the board of directors and provides monthly financial forecasts to the CEO and senior executive teams. •Manages a team of 19 buyers and demand planners and maintains relationships with 32 highly strategic suppliers.•Increased sales +17.5% with new performance-based product strategy delivering sales of $47.8M and achieving a gross margin rate of 41.4%. •Improved ROI +8% and freed up $8.8M of cash flow by strategically planning a $101.6M inventory investment. •Strengthened the eCommerce platform and digital marketing initiatives growing sales to $13.5M or +18.4%.

    • Divisional Vice President - eCommerce Planning
      • 2015 - 2015

      • Launched a new demand planning division for the entire company’s eCommerce operation: $149.8M. • Introduced a new demand planning process and created new tools to prepare accurate sales forecasts and maintain fill rates increasing sales +22%. • Reduced expenses by $3.1M by improving shipping efficiencies and consolidating customer orders. • Responsible for the strategic 5-year operating plan for both the 267 stores and the eCommerce sales channel. • Successfully opened a new 743,000 square-foot eCommerce distribution center staffing 200 full-time associates.

    • Buyer
      • 2012 - 2015

      • Established the overall product strategy for the Men’s Tailored Clothing, Outerwear & Accessories office: $50.4M. • Increased sales by +8%, improved gross margin dollars by +$2.1M achieving a rate of 41.5% vs. 39.8% and improved inventory turnover from 1.44 to 1.54.• Initiated all brand and marketing strategies, identified the target customer base and analyzed market research to strategically redirect inventory investments and maximize the category and store financial performance.• Analyzed in-season product selling, adjusted financial forecasts and revised pricing and marketing plans to ensure financial objectives were achieved.• Lead 8-week executive training program onboarding 14 new hires.

    • Planner
      • 2011 - 2012

      • Responsible for developing and forecasting the demand plans for the Ladies Junior office: $79.8M.• Managed the store allocation function ensuring optimal inventory investments were made for the assigned area. • Supported the buying team in the category planning process by analyzing product and store opportunities in advance of placing orders with suppliers.

    • Associate Planner
      • 2010 - 2011

      • Developed demand plans for Men’s Outerwear, Accessories & Tailored Clothing office: $46.5M. • Partnered with buying team to develop product and category strategies at the store level to achieve sales, gross margin and inventory turnover expectations. • Increased sales for the assigned area by $1.9M or +4.3%.

    • Assistant Planner
      • 2008 - 2010

      .• Assisted in the preparation of department demand plans and category management for the Men’s Outerwear, Accessories & Private Label Tailored Clothing office: $31.8M.• Increased private label sales to $11.2M or +12.7% and improved gross margin rate to 41.3% from 36.2%.• Introduced new demand forecasting tools reducing out of stock rates from 36.8% to 3.1%.

    • Analyst
      • 2007 - 2008

      • Responsible for store purchase order allocation and inventory management for the Hard Home division: $131.1M.• Converted key product lines to RDS Allocation, optimizing inventory at each store exceeding sales plan +3%. • Worked with suppliers and transportation teams to shorten lead times by 3 weeks for bulk order EDI transmission. • Prepared units’ forecasts for key products resulting in orders shipping 100% complete.

    • United States
    • Textile Manufacturing
    • 700 & Above Employee
    • Sales
      • 2005 - 2007

      Company profile: $1.6B international uniform rental company operating with 230 facilities in the United States, Canada and Europe. • Consultative sales representative providing work place uniforms and protective workwear to manufacturing companies across multiple different industries. • Generated incremental business by establishing contact with new buyers, determining customer needs and negotiating contract terms cultivating long-term business partnerships. • Increased sales in assigned territory +9%.

Education

  • University of Wisconsin-Milwaukee
    BBA, Double Major: Finance & Marketing
    2002 - 2005
  • Homestead High School - Mequon, WI

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