Experience

Gutenberg

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Vice President

  • Feb 2022 - Nov 2023

  New York, United States Gutenberg is a digital integrated marketing communications firm headquartered in New York, with 8 offices in the US, UK & India. Gutenberg’s team of storytellers includes digital ninjas, authors, editors, playwrights, filmmakers, brand wizards, PR mandarins, SEO buffs, programming geeks, and sociologists.



CG Studios

• Owner

  • Jun 2018 - Feb 2022

  Greater St. Louis Area CG Studios is a leading interactive and animation studio located in the Midwest. In addition to traditional videos and animation, we now offer immersive technology such as Augmented Reality and Virtual Reality, in addition to virtual 3D models that the user can control. We boast clients both nationally and internationally. In my current role, I oversee day-to-day company operations, project development and client acquisition. I have served as producer, director and screenwriter on many… Show more CG Studios is a leading interactive and animation studio located in the Midwest. In addition to traditional videos and animation, we now offer immersive technology such as Augmented Reality and Virtual Reality, in addition to virtual 3D models that the user can control. We boast clients both nationally and internationally. In my current role, I oversee day-to-day company operations, project development and client acquisition. I have served as producer, director and screenwriter on many projects. For more info, please visit: www.cgstudios.com Show less



Consultant

• Senior Marketing Communications Executive & Digital Strategist

  • Nov 2016 - Feb 2022

  -Consult with startup businesses, national companies and non-profits -Grew website traffic for national security and staffing company by 50%, increased time spent on website and page views by more than 45%, created successful social media ad campaign that increased recruiting by 200% -Developed external content for websites, social media, marketing sales materials, public relations and crisis communications, media outreach included stories published by USA Today, St. Louis Post-Dispatch,… Show more -Consult with startup businesses, national companies and non-profits -Grew website traffic for national security and staffing company by 50%, increased time spent on website and page views by more than 45%, created successful social media ad campaign that increased recruiting by 200% -Developed external content for websites, social media, marketing sales materials, public relations and crisis communications, media outreach included stories published by USA Today, St. Louis Post-Dispatch, Yahoo News, various trade/industry media outlets -Completed certification courses for SEO (Moz and eMarketing Institute), Digital Strategy (Babson College) and Advanced Google Analytics (Google) Show less



Conflict Resolution Center - St. Louis

• United States
• Alternative Dispute Resolution
• 1 - 100 Employee

• Mediation Apprenticeship Program Member

  • Jun 2021 - Jan 2022

  St Louis, Missouri, United States Lead and co-lead alternative dispute resolution sessions (mediation). Observe mediation and discuss strategy. Present mediation overview and conclusion with parties. Develop agreements. Apprenticeship concluded Jan. 2022.



Citi

• United States
• Financial Services
• 700 & Above Employee

• Communications Vice President Lead

  • Jun 2012 - Oct 2016

  Greater St. Louis Area -Created senior leader/executive communications program (Leaders & Lenders) centered on information sharing among employees at all levels (Senior to frontline) to ensure greater transparency and a better understanding of business goals -Worked with CEO and her staff to develop proactive Strategic Communications Plan that aligns with corporate identity -Developed and implement culture campaign (Power of One) for all CitiMortgage full-time employees (9,000) -Managed and oversee all… Show more -Created senior leader/executive communications program (Leaders & Lenders) centered on information sharing among employees at all levels (Senior to frontline) to ensure greater transparency and a better understanding of business goals -Worked with CEO and her staff to develop proactive Strategic Communications Plan that aligns with corporate identity -Developed and implement culture campaign (Power of One) for all CitiMortgage full-time employees (9,000) -Managed and oversee all communications and special events for CitiMortgage -Identified, built and pitched external stories with media, including CNN and Fox News Show less



Black Twig Marketing + Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Partner

  • Apr 2006 - Feb 2012

  Greater St. Louis Area -Supervised all 32 employees, 27 accounts and two offices-STL & NYC -Oversaw all client strategic planning, including marketing, social media, communications and customer relations -Supervised and managed integrated branding plan for retail account. Aspects of the plan included, marketing, advertising, interactive and social media. The impact of the campaign resulted in 200% company growth (sales), a monitoring metrics to evaluate future plans and overall increase in traffic to the web… Show more -Supervised all 32 employees, 27 accounts and two offices-STL & NYC -Oversaw all client strategic planning, including marketing, social media, communications and customer relations -Supervised and managed integrated branding plan for retail account. Aspects of the plan included, marketing, advertising, interactive and social media. The impact of the campaign resulted in 200% company growth (sales), a monitoring metrics to evaluate future plans and overall increase in traffic to the web per month (up 34%). -Secured placement for clients in the following media outlets: USA Today, Wall Street Journal, Associated Press, CNN and Fox News Show less



Kupper Parker Communications

• Advertising Services

• Vice President

  • Aug 2005 - Mar 2006

  Greater St. Louis Area Company closed.



Blick&Staff Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Director

  • Aug 2004 - Aug 2005

  Greater St. Louis Area Developed project schedules and budget, and developed ROI analyses • Created strategic marketing plans for Energizer and AutoZone Led and created project that increased awareness of Energizer Lithium Batteries. Project included meeting with key management officials, creating broad base of outreach and identifying new markets. Sales climbed by 10% and the product received outstanding reviews and placements in national media and blog outlets. Secured placement for clients in the… Show more Developed project schedules and budget, and developed ROI analyses • Created strategic marketing plans for Energizer and AutoZone Led and created project that increased awareness of Energizer Lithium Batteries. Project included meeting with key management officials, creating broad base of outreach and identifying new markets. Sales climbed by 10% and the product received outstanding reviews and placements in national media and blog outlets. Secured placement for clients in the following media outlets: FHM Magazine, USA Today, Good Morning America, the Today Show, and Hundreds of Local Morning Shows for Energizer and AutoZone Show less



SoCal Sports Prints

• Founder and President

  • Sep 2003 - Jul 2004

  Greater Los Angeles Area Marketing company that created creative pieces (posters, handouts, cards) for local community organizations--often times for fundraising. * Managed all aspects of business, including product development * Led business development efforts and secured partnerships with local businesses and community programs



Fox Sports Radio

• Marketing Account Executive

  • Jul 2002 - Sep 2003

  Greater Los Angeles Area * Developed prospective and current client analyses * Led strategic marketing meetings with client management *Sold partnerships for Los Angeles Lakers, Dodgers, Clippers, Angels and UCLA Bruins



Fleishman-Hillard

• Account Supervisor

  • Apr 1999 - Jun 2002

  Greater Los Angeles Area • Created strategic public relations plans • Managed more than 200 annual special events Developed and supervised sponsorships and community outreach programs for major municipal water and power company with the Los Angeles Dodgers, Los Angeles Clippers, Los Angeles Lakers and UCLA Bruins. I led efforts that increased participation by 100%. Duties included negotiating contracts with sports teams, creating 200 events, overseeing those events and managing a staff of 10 account executives.… Show more • Created strategic public relations plans • Managed more than 200 annual special events Developed and supervised sponsorships and community outreach programs for major municipal water and power company with the Los Angeles Dodgers, Los Angeles Clippers, Los Angeles Lakers and UCLA Bruins. I led efforts that increased participation by 100%. Duties included negotiating contracts with sports teams, creating 200 events, overseeing those events and managing a staff of 10 account executives. Secured placement for clients in the following media outlets: Wall Street Journal, Los Angeles Times, CNN, NBC Nightly News, Associated Press and other Local Los Angeles Media Show less



St. Louis Metropolitan Police Department

• Media Relations Coordinator

  • Aug 1995 - Mar 1999



St. Louis Suburban Journals

• Reporter and Layout Editor

  • Jun 1994 - Aug 1995