Experience

AFEX

• Nigeria
• Capital Markets
• 300 - 400 Employee

• Market Development (Cudie)

  • Apr 2023 - Present

  (Cudie)• Develop comprehensive marketing materials to successfully launch the new product, leveraging both online and offline channels to effectively reach the target audience.• Spearhead the recruitment and training of Cudie agents, strategically selecting individuals who will play a pivotal role in expanding the platform's reach to more target users, thereby driving user acquisition and platform engagement.• Design captivating and impactful marketing content for the Cudie USSD platform, including social media posts, email campaigns, infographics, and promotional videos, resulting in increased user engagement and conversion rates.• Collaborate with cross-functional teams to develop and implement data-driven strategies that align with business objectives and contribute to the overall growth and success of AFEX.• Executed two successful marketing runs to roll out the Cudie USSD platform in Kaduna, Kano, Katsina, and Jigawa. These campaigns significantly contributed to increasing brand awareness and user adoption.• Successfully reached and exceeded a milestone of 260,000 registered users on the Cudie USSD platform, achieved through strategic marketing initiatives and user-centric campaigns. Show less

• Market Development Analyst

  • Oct 2022 - Mar 2023

  • Spearheaded market development initiatives in the cocoa and cashew region, resulting in a 25% increase in market activities within three months.• Implemented strategic plans to boost AFEX activities within the PAN (Poultry Association of Nigeria) network, leading to a significant increase in participation and market share.• Designed and executed an outreach program in 12 communities within the cocoa region, promoting AFEX's services and enhancing brand awareness among farmers and stakeholders.• Organized and successfully executed a Cocoa Premium Payment Event, ensuring timely and accurate payments to farmers, resulting in improved trust and loyalty among cocoa suppliers.• Initiated and cultivated a strategic partnership with an outsourcing company to build an online educational platform for AFEX staff. Show less



Saro Agrosciences Limited

• Nigeria
• Farming
• 1 - 100 Employee

• Trade Marketing Executive

  • Apr 2020 - Sep 2022

  • Developed and executed trade marketing plans, promotions, and programs to support sales objectives and increase product distribution and sales volumes. • Collaborated with sales teams to identify opportunities and addressed challenges in the market, ensuring brand positioning and merchandising excellence. • Analyzed market trends, consumer behavior, and competitor activities to identify potential growth areas and provided strategic recommendations to senior management. • Managed trade budget effectively, optimized ROI, and ensured cost-efficient utilization of resources. • Conducted regular market visits to gain insights, gathered feedback, and monitored the execution of trade marketing initiatives. • Led cross-functional teams in launching new products, conducting market research, and creating go-to-market strategies to achieve successful product introductions. Show less