Experience

Lown Institute

• United States
• Think Tanks
• 1 - 100 Employee

• Vice President of Communications

  • May 2019 - Present

  Lead communications strategy for a healthcare think tank known for its groundbreaking project to measure hospital social responsibility. Produce event series that takes on hard issues like racism in healthcare and attracts prominent speakers and hundreds of attendees. Oversee successful media outreach program that has recently earned coverage from outlets like NPR, USA Today, CNN, National Geographic, Axios, The Boston Globe, The Guardian, Forbes, etc. Created and manage a sardonic, end-of-year awards program (The Shkreli Awards) naming the worst in healthcare profiteering, now in its fifth year. Show less

• Director Of Communications

  • Apr 2017 - Apr 2019

  Brought brand strategy and focus to a nonprofit seeking to reinvigorate itself after the departure of a celebrated founder. Established institution as an expert on insulin pricing. Directed marketing efforts for national conference. Added 25,000 new subscribers and launched new CRM, website, and social presence in first year. Managed content strategy and marketing channels including social, website, email, podcast, and livestreaming programs. Created annual awards program for the WORST in healthcare involving a national panel of judges. Media placements with NPR, USA Today, CNN, France 24, Boston Globe, STAT, and more. Show less



PHI - Paraprofessional Healthcare Institute

• Director of Online Communications

  • Oct 2007 - Apr 2017

  Managed staff and provided leadership, creative direction, and management of all digital communications--including web, social, email, video, podcasts, and data visualizations--for the leading expert on America’s caregiving workforce. • Led online campaign securing minimum wage protections for home care workers after decades of exclusion. • Produced video series featuring state and federal legislators. • Oversaw production of over one thousand blog posts. • Authored a 50-point strategic social media plan that tracked KPI through a custom online dashboard. • Managed the creation of the definitive document clearinghouse and data center for the nation's direct-care workforce. • Expanded and refined the organization's digital presence with a disciplined commitment to best practices for branding, usability, information architecture, and technologies. Show less



Independent Consultant

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Strategist / College Instructor

  • 2000 - 2016

  Develop websites and digital communication strategies for higher education, nonprofit, and political clients. Manage digital presence and communications for state and federal politicians. Serve as an instructor for web development and graphic design courses at local colleges. Develop websites and digital communication strategies for higher education, nonprofit, and political clients. Manage digital presence and communications for state and federal politicians. Serve as an instructor for web development and graphic design courses at local colleges.



KnowThyNeighbor

• Founding Co-Director

  • 2005 - 2011

  Led a disruptive organization that had a national impact in the fight for same-sex marriage and instigated a U.S. Supreme Court case. Named “Straight-Person-of-the-Year” by the Advocate magazine. Managed grassroots, legislator, and media communications. Appeared on television and radio. Testified at legislative hearings. Managed digital communication plans targeting grassroots supporters, legislators, and media. Led a disruptive organization that had a national impact in the fight for same-sex marriage and instigated a U.S. Supreme Court case. Named “Straight-Person-of-the-Year” by the Advocate magazine. Managed grassroots, legislator, and media communications. Appeared on television and radio. Testified at legislative hearings. Managed digital communication plans targeting grassroots supporters, legislators, and media.



North Shore Community College

• United States
• Higher Education
• 400 - 500 Employee

• Web & Digital Marketing Administrator

  • Nov 1999 - Oct 2007

  Managed internal and external digital communications for an institution serving 10,000 students and 400 staff. Led technical, creative, and editorial services associated with web, email, and social. Managed a complex email marketing strategy targeting current and prospective students. Developed an e-recruitment system that increased trackable prospects by 800%. Created an enrollment marketing program that cut months off the recruitment process. Presented at conferences, developed grant applications, and authored policy/training documents. Show less