Experience

AlphaTheta Corporation
• Japan
• Retail Musical Instruments
• 1 - 100 Employee
• 商品企画

  • Sep 2021 - Present


BRITA Group

• Germany
• Manufacturing
• 700 & Above Employee

• Business Development Manager

  • Jan 2019 - Present

   Led multi role business management including management of New Business Development, Product Management, and Customer Support,  Executed social marketing and started Japan’s first ‘collective impact’ method as company activity. Managed collaboration with NPOs such as WWF/Green peace,  Managed Government approach with Y20 before G20, and 2019 Eco Products Award. Collaborated with companies such as JTB and created connections with students by contest. Approached and won the Eco Products Award 2019 prize.https://prtimes.jp/main/html/rd/p/000000129.000000563.htmlhttps://prtimes.jp/main/html/rd/p/000000127.000000563.htmlhttps://prtimes.jp/main/html/rd/p/000000130.000000563.htmlhttps://www.ginza.jp/csr/12524https://www.fmyokohama.jp/ene/2019/07/yes-for-you-37.htmlhttp://alternas.jp/study/news/78404http://www.jemai.or.jp/ris/2st_eco-pro_award_results.htmlhttps://prtimes.jp/main/html/rd/p/000000008.000057138.htmlhttps://prtimes.jp/main/html/rd/p/000000002.000057138.html Led product management, covering new product launch planning, current product maintenance and adapting to Household Goods Labeling Law.https://prtimes.jp/main/html/rd/p/000000123.000000563.html Managed customer support including strategic planning of cost efficiency, optimization of FAQ, and management of daily end user communication and trouble shooting. Improved annual customer response ratio 156% vs 2019. Show less

• Brand Manager

  • Jan 2018 - Dec 2018

   Defined water filter bottle product launch strategy including 2nd generation new model.http://d.brita.co.jp/fillandgo/ Planned and controlled annual marketing budget. Planned and maintained media and advertisement, TVCM, media publicity with TV broadcasting, digital advertising including smartphone apps, YouTube, SNS, YDN/GDN. Planned and maintained PR, including celebrity marketing ’Dream Ami’ and Instagrammers. Planned and maintained Sports sponsorship, ’J2 Yokohama FC.’ Planned and controlled PR events, including launch, Dream Ami, and J2 special match events. Planned and controlled magazine advertorials in Tarzan, Number Do, and World Soccer King Planned, controlled, and used feedback from qualitative and quantitative user surveys, for marketing plan optimization. Managed product portfolio and quality including communication with German headquarters. Directed creation of marketing strategy material for trade negotiation. Planned POS material in cooperation with Trade marketing. Planned and controlled CRM, BRITA club, and BRITA home page. Planned and controlled customer support including FAQ maintenance. Maintained SAP system as Product Manager. Planned new products based on user survey and feed back to HQ. Show less

• Manager of Product Management

  • Oct 2016 - Dec 2017

   Managed all B2C Water filter product. Successfully launched the first original water filter bottle, targeting the vast bottled water market which has $3000M/year revenue in Japan. Managed successful generation upgrade of all water filter jugs, the main business line, in half a year.http://www.brita.co.jp/brita/jp-jp/cms/cpd.grid Organized product launching process as a project leader.



Toshiba

• Japan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Manager leader of B2C TOSHIBA Branded External HDD

  • Jan 2011 - Mar 2016

   Launched over 10 major products of world-wide 'CANVIO brand.http://www.toshiba-personalstorage.net/product/hdd.htm Worked in close contact with Styling Design, Development, Sales, Advertisement department and Chinese and Taiwan ODMs. Built product concept based on market research and benchmark and succeeded in technical feasibility study with Taiwan and China ODMs, including business trips on sight. Released MRD (Marketing Requirement Document) and obtained approval from senior management for the investment. Input requirement spec to development and followed-up on the schedule. Managed risk (weekly follow up and making second plan) for development and sales launch preparation. Created management scheme for new market creation, based on Agile scheme and short-term trial and error feedback PDCA. Negotiated in English as an organizer of worldwide strategic meeting with overseas subsidiaries in America, Europe, MEA, China, Singapore, Taiwan, and Korea. Show less

• Product Manager of B2B HDD business development

  • Apr 2010 - Dec 2010

   Launched the world's first high security-controlled HDD as Product Manager. Developed new business based on target marketing and new customer approach. Managed press releases of highly confidential products in communication with Legal and IP dept. Negotiated with 3rd party security software vendors to fit customer requirements.

• Product Manager of B2B HDD

  • Apr 2004 - Mar 2010

   Planned HDD products to fit customer applications for: PC, iPod, PlayStation, Xbox, camcorders, car navigation, etc. Gained complete product management skills, including VOC research and competitor benchmarking. Planned roadmap and product concept, gained top management approval and requirement spec input, managed development risk and follow up, prepared for launch, handled EOL and planned support.

• Sales Manager of B2B HDD(OEM)

  • Apr 2001 - Mar 2004

   Carried out HDD OEM B2B sales for Notebook PC customer (Sony VAIO). Gained strong negotiation skills based on communication with high ambitious customers.