Senior Performance Marketing Manager, BMW Group

• Jun 2023 - Present

Search Marketing Specialist

• May 2021 - May 2023

I have planned, strategized and executed search campaigns for EMEA with a 7-digit marketing budget: -Engaged with V-level decision makers over Search Ads strategies to ensure alignment with business targets -Reached the highest ROI and transactions in shopping campaigns after 6 months of joining. -Successfully adopted Performance Max by ensuring the automation aligns with business priorities -28% increase in transactions, 30% decrease in CPA with 12% less cost when comparing to previous peak season -Trained and onboarded colleagues on search fundamentals and strategies -Supporting projects of other teams through video and display ads Show less

Marketing Analyst

• Dec 2019 - Mar 2021

I have been working as a part time during my studies. Duties: -Managing reports and dashboards for all marketing campaigns to analyze performance -ROI analysis of campaigns with a 7-digit marketing budget -Analyzing different customer segments and proposing ways to improve targeting and overall campaign effectiveness -Performing UX/UI and content analyses and making optimization proposals for landing pages -Leading A/B test projects on ads and website to validate assumptions based on the analysis and to test new ideas Show less

Freelance | Digital Marketing Specialist

• Oct 2016 - Feb 2021

Assisting companies to reach their sale and profitability targets through various digital channels. Key Results:  Snowdropflowers (New York) • Through Google Ads and conversion rate optimization an increase in PPC conversion rate (call, purchase) from 0.29% to 3.31%. • 52% increase in a monthly revenue within 3 months with optimized UX/UI and Google Ads  Luxuryflowersmiami (Miami) • 47 % increase in weekly revenue in 2 months with a strategic and tactical changes to Google Ads campaigns  Interstudent/Oxford Language course (Baku, Azerbaijan) • Through SM ads, PPC ads and landing page optimization, 61% increase in customer acquisition in the major season vs previous year the same season.  PetshopMalta (Malta) • Increase in ROAS of Google Ads campaigns from 850 % to 1200 % through structural, keyword and ads optimization Show less

Digital Marketing Specialist (Shopping Malls)

• Jan 2018 - Sep 2019

PASHA Malls group within PASHA Construction entices 7 shopping malls in Azerbaijan. Key Results:  Google Ads results: • 57% increase in the monthly number of users from GCC countries who are prospect tourists and main target of the luxury mall, Port Baku Mall. • 60% increase in the monthly participants for the regular competition event in Ganja Mall  SEO results: • mallganjlik.az ranked at the top for terms such as 2019 Yaz Geyimleri, Yay Geyimleri (2019 spring/summer clothes), Kisi geyimleri (men clothes), usaq geyimleri (Kids clothes), kisi geyimleri magazasi (men clothing shop), 2019 debli geyimleri (2019 fashionable clothes). • mall28.az ranked at the top for 2018/ 2019 qis geyimleri (winter clothes), 2019 debli geyimleri (fashionable clothes), New Yorker. 43% increase in organic traffic of 28 Mall after Title and content optimization within 2,5 months. • 70% increase in organic traffic of Ganja Mall within 3 months after SEO title and keyword optimization.  Project Management: Successfully managed 7 website and app development projects for different malls. Show less

Digital Marketing Trainee

• Mar 2017 - Jun 2017

Optimizing and creating new pay-per-click (PPC) campaigns Search Network & Display Advertising Providing management with reports on effectiveness of campaigns alongside with web statistics reporting Generating web traffic and conversions via Search marketing, PPC and Display advertising campaigns on various platforms such as Google and Bing Reviewing and implementing optimizations to Google AdWords campaigns by managing Campaign and Ad Group structure, Landing Pages, Keywords and Negative Keywords, Responsive, Image and Text ads Preparing and presenting detailed reports to define optimization opportunities for PPC spending Working with sales team to ensure the full awareness on customer needs and behavior Setting KPIs and measuring the effectiveness of campaigns through the result of KPIs, ROIs and ROAS Planning and implementing customer acquisition campaigns through well analyzed and defined acquisition channels Working on social media engagement and brand awareness campaigns Show less

Marketing/ Sales Assistant (Internship)

• Jun 2015 - Aug 2015

Getting to know Sales figure, to support the team Implementing new sales strategies, evaluating the results and campaign effectiveness Working on Google AdWords and Google Analytics Optimizing the ads and campaigns Working collaboratively with a team to create and manage cross organizational, integrated marketing strategies Coordination of communication projects Content writing and editing support Reviewing and editing existing promotional materials for marketing effectiveness Show less

Project Manager

• Feb 2015 - May 2015

Coordinating Planning Supervising Conducting business model Negotiating with partners and clients The project named Visual Experience for Bus Travelers was designed for students to create innovative product for bus companies so that they could provide passengers with more enjoyable experience during journey. More detailed information about the project and process could be found from the link below: https://incandescentbulbs.wordpress.com/who-we-are/ Coordinating Planning Supervising Conducting business model Negotiating with partners and clients The project named Visual Experience for Bus Travelers was designed for students to create innovative product for bus companies so that they could provide passengers with more enjoyable experience during journey. More detailed information about the project and process could be found from the link below: https://incandescentbulbs.wordpress.com/who-we-are/

Branding Project

• Feb 2015 - May 2015

Marketing Promotion of Floworks Setting strategies for increasing public awareness of Floworks Building brand strategy of Floworks within TAMK university. Marketing Promotion of Floworks Setting strategies for increasing public awareness of Floworks Building brand strategy of Floworks within TAMK university.