Todd Rotolo

Account Director at Stacker
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Contact Information
us****@****om
(386) 825-5501
Location
Portland, US

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Experience

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • Account Director
      • May 2022 - Present

      As Account Director at Stacker Studio, I work with our Account Management team to create and implement best practices, upskill our teammembers, and ensure we provide the greatest SEO value and client experience to the brands we work with. Stacker Studio is scaling quickly based on our ability to earn hundreds of DR 50+ backlinks in weeks, not months. As a result of that growth, our team has doubled this year alone and is managing more clients and publishing more stories than ever… Show more As Account Director at Stacker Studio, I work with our Account Management team to create and implement best practices, upskill our teammembers, and ensure we provide the greatest SEO value and client experience to the brands we work with. Stacker Studio is scaling quickly based on our ability to earn hundreds of DR 50+ backlinks in weeks, not months. As a result of that growth, our team has doubled this year alone and is managing more clients and publishing more stories than ever before. As we continue on our current trajectory, we're working to build out the processes and infrastructure to support this growing volume of clients and ensure consistent delivery of excellent experiences at scale. Show less As Account Director at Stacker Studio, I work with our Account Management team to create and implement best practices, upskill our teammembers, and ensure we provide the greatest SEO value and client experience to the brands we work with. Stacker Studio is scaling quickly based on our ability to earn hundreds of DR 50+ backlinks in weeks, not months. As a result of that growth, our team has doubled this year alone and is managing more clients and publishing more stories than ever… Show more As Account Director at Stacker Studio, I work with our Account Management team to create and implement best practices, upskill our teammembers, and ensure we provide the greatest SEO value and client experience to the brands we work with. Stacker Studio is scaling quickly based on our ability to earn hundreds of DR 50+ backlinks in weeks, not months. As a result of that growth, our team has doubled this year alone and is managing more clients and publishing more stories than ever before. As we continue on our current trajectory, we're working to build out the processes and infrastructure to support this growing volume of clients and ensure consistent delivery of excellent experiences at scale. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Account Manager | Enterprise Search
      • Mar 2022 - Jun 2022

      Partner with Enterprise ecommerce and lead generation B2B & B2C companies on growth marketing, spending $20k-$500k+/ month across marketing channels. Mentor newer teammates on marketing strategy, client management, and internal processes. - Top 2021 Enterprise PPC Client Services AM for referral and second-business sign-ups and email marketing cross-sales. Communicate value, best practices, and results for each channel in the marketing mix and methodology for making data-based… Show more Partner with Enterprise ecommerce and lead generation B2B & B2C companies on growth marketing, spending $20k-$500k+/ month across marketing channels. Mentor newer teammates on marketing strategy, client management, and internal processes. - Top 2021 Enterprise PPC Client Services AM for referral and second-business sign-ups and email marketing cross-sales. Communicate value, best practices, and results for each channel in the marketing mix and methodology for making data-based optimizations and budget allocations to achieve KPI-based and accountable goals. Drive goal-based strategy for clients leveraging all segments of marketing funnel to fuel growth, maximize customer acquisition efficiency, and shorten marketing payback period. Implement growth strategies through: - Google & YouTube Ads - Microsoft Ads (formerly Bing Ads) - User eXperience Optimization (UXO) - Conversion Rate Optimization (CRO) - Facebook & Instagram Ads - Amazon Ads - Search Engine Optimization (SEO) - Email Marketing & Automation - Website Development

    • Manager | User eXperience Optimization
      • Jul 2020 - Jun 2022

      Created, launched, and execute product that makes data-based site usability recommendations to improve conversion rates and average order values. Trained client services staff on value propositions and how to position it to clients. Conduct testing and analysis on sites and have recommended changes that increased agency LTV by thousands and client revenue by millions. - Deliver average ROI of 16X within 12 months, average AOV increase of 40%, average CR increase of 43%

    • Senior Account Manager | Mid-Market Search
      • Jul 2021 - Mar 2022

      Primary relationship owner and omnichannel digital marketing strategist growing Mid-Market and Enterprise companies spending $5k-$100k+/ month on paid ads. Manage client book worth 7 figures in annual fees & 8 figures of marketing budget while growing spend and cross-selling managed services by acting as a trusted business advisor and marketing expert. Leader to teammates dealing with client escalations and preparing for difficult interactions. - Top AM by marketing spend and management… Show more Primary relationship owner and omnichannel digital marketing strategist growing Mid-Market and Enterprise companies spending $5k-$100k+/ month on paid ads. Manage client book worth 7 figures in annual fees & 8 figures of marketing budget while growing spend and cross-selling managed services by acting as a trusted business advisor and marketing expert. Leader to teammates dealing with client escalations and preparing for difficult interactions. - Top AM by marketing spend and management fee with record-breaking retention and multi-business client rates. Specialize in crafting and executing growth marketing strategies to build brands, increase customer acquisition volume and efficiency, and drive greater value through improved on-site conversion rates, gross margins, and customer lifetime value. Partner with B2B & B2C / DTC companies on ecommerce and lead generation growth marketing from Series A startups to established, enterprise-level corporations. Communicate value, best practices, and results for each channel in the marketing mix and methodology for making data-based optimizations and budget allocations to achieve client goals.

    • Account Manager | Mid-Market Search
      • Jan 2019 - Jul 2021

      Omnichannel Digital Marketing Strategist growing Mid-Market and Enterprise companies spending $5k-$100k+/ month on paid ads. Specialize in crafting and executing growth marketing strategies to build brands, increase customer acquisition volume and efficiency, and drive greater value through improved on-site conversion rates, gross margins, and customer lifetime value. Partner with B2B & B2C / DTC companies on ecommerce and lead generation growth marketing from Series A startups… Show more Omnichannel Digital Marketing Strategist growing Mid-Market and Enterprise companies spending $5k-$100k+/ month on paid ads. Specialize in crafting and executing growth marketing strategies to build brands, increase customer acquisition volume and efficiency, and drive greater value through improved on-site conversion rates, gross margins, and customer lifetime value. Partner with B2B & B2C / DTC companies on ecommerce and lead generation growth marketing from Series A startups to established, enterprise-level corporations. Communicate value, best practices, and results for each channel in the marketing mix and methodology for making data-based optimizations and budget allocations to achieve client goals.

    • Account Manager | SMB Search
      • Nov 2018 - Jan 2019

      Marketing strategist and consultant for SMB pay-per-click clients working with Logical Position to manage their Google and Microsoft Ads accounts. Relationship owner and primary point of contact to business owners spending $1k - $15k/ month on their digital advertising. Liaison to internal product owners for SEO, Facebook & Instagram Ads, and website development. Worked with clients to grow their businesses through targeted online advertising and brand building.

    • United States
    • Accounting
    • Account Manager
      • Jun 2018 - Oct 2018

      Managed client relationships with SMBs and enterprise clients up to Fortune 100 corporations. Maintained positive image and productive relationships with key decision-makers. Managed Collabera employees working as contractors with clients. - Managed client relationships with local Hewlett Packard offices and Oregon Health Sciences University - Created professional relationships with dozens of new clients, from $1M/yr businesses to $1B corporations Collabera is ranked among the… Show more Managed client relationships with SMBs and enterprise clients up to Fortune 100 corporations. Maintained positive image and productive relationships with key decision-makers. Managed Collabera employees working as contractors with clients. - Managed client relationships with local Hewlett Packard offices and Oregon Health Sciences University - Created professional relationships with dozens of new clients, from $1M/yr businesses to $1B corporations Collabera is ranked among the top 10 Information Technology (IT) and professional staffing firms in the U.S., with more than $600 million in sales revenue and a global presence that represents approximately 15,000+ professionals across North America, Asia Pacific and Europe. We support our clients with a strong recruitment model and a sincere commitment to their success, which is why more than 90% of our enterprise clients rank us amongst their top three staffing suppliers by performance. Committed to exceeding our clients’ needs, while maintaining a high level of employee satisfaction. Our employees are the cornerstone of our success and we want to see them grow. We've created an opportunity-rich environment and promote lifelong learning for our employees. As a result of these efforts, we have been recognized by Staffing Industry Analysts (SIA) as the “Best Staffing Firm to Work For” – seven consecutive years since 2012. Collabera provides services such as staff augmentation, managed services and professional search services to Fortune 500 corporations across the globe. Awards and Recognitions --Staffing Industry Analysts: Best Staffing Firm to Work For (2018, 2017, 2016, 2015, 2014, 2013, 2012) --Staffing Industry Analysts: Largest U.S. Staffing Firms (2016, 2015, 2014, 2013) --Staffing Industry Analysts: Largest Minority-Owned IT Staffing Firm in the U.S.

    • Associate Account Manager
      • Feb 2018 - Jun 2018

      Recruited technical contractors and full-time staff for Mid-Market, Enterprise, & Fortune 500 corporations nationwide. Negotiated favorable rates and hiring terms for clients. - Set office record for candidates sourced in one week. - Promoted to AM ahead of schedule based on performance metrics and client feedback.

    • United States
    • Software Development
    • Co-Founder
      • Dec 2015 - Jan 2018

      Oversaw development of Marble Technologies "converrge" social learning platform. Built relationships with system beta testers, venture capitalists, and freelance developers. Worked with a team that included the former CEO of OSU Online and the former Principal Engineer of Northrop Grumman. Oversaw development of Marble Technologies "converrge" social learning platform. Built relationships with system beta testers, venture capitalists, and freelance developers. Worked with a team that included the former CEO of OSU Online and the former Principal Engineer of Northrop Grumman.

    • United States
    • Technology, Information and Internet
    • 400 - 500 Employee
    • PNW Operations
      • Jul 2015 - Dec 2015

      Transitioned Seattle from single employee operation into American-PNW operations hub. Hired new Seattle operations associate and oversaw a 50% growth of the Seattle contractor base by improving operational efficiencies and coordinating with company headquarters to implement remote operational standardizations.

    • Portland Operations
      • Sep 2014 - Jul 2015

      Sole employee responsible for managing Handy's on-demand cleaning service's Supply + Demand curve and independently contracted cleaning professionals for the Portland market. Transformed failing operation into Top 5 city for Quality, NPS, and job fulfillment in six weeks by implementing new contractor screening methods and quality monitoring systems. Coordinated with NY-based HQ to implement company policy and vision in Portland. Placed in charge of additional Seattle market… Show more Sole employee responsible for managing Handy's on-demand cleaning service's Supply + Demand curve and independently contracted cleaning professionals for the Portland market. Transformed failing operation into Top 5 city for Quality, NPS, and job fulfillment in six weeks by implementing new contractor screening methods and quality monitoring systems. Coordinated with NY-based HQ to implement company policy and vision in Portland. Placed in charge of additional Seattle market after eight months.

    • Marketing Director
      • Jan 2014 - Jun 2014

      Founding Director of university's Associated Student Community's (student government’s) Marketing Team. Worked with ASC Communications Manager to craft and execute a unified marketing strategy for the Activities, Student Life, and university Marketing departments. Established member roles and coordinated marketing for all ASC-planned events by coordinating with the ASC Events group and my team of photographers, graphic artists, and copywriters; social media associates and videographers… Show more Founding Director of university's Associated Student Community's (student government’s) Marketing Team. Worked with ASC Communications Manager to craft and execute a unified marketing strategy for the Activities, Student Life, and university Marketing departments. Established member roles and coordinated marketing for all ASC-planned events by coordinating with the ASC Events group and my team of photographers, graphic artists, and copywriters; social media associates and videographers to improve student body engagement and event attendance by double-digit percentages. Show less Founding Director of university's Associated Student Community's (student government’s) Marketing Team. Worked with ASC Communications Manager to craft and execute a unified marketing strategy for the Activities, Student Life, and university Marketing departments. Established member roles and coordinated marketing for all ASC-planned events by coordinating with the ASC Events group and my team of photographers, graphic artists, and copywriters; social media associates and videographers… Show more Founding Director of university's Associated Student Community's (student government’s) Marketing Team. Worked with ASC Communications Manager to craft and execute a unified marketing strategy for the Activities, Student Life, and university Marketing departments. Established member roles and coordinated marketing for all ASC-planned events by coordinating with the ASC Events group and my team of photographers, graphic artists, and copywriters; social media associates and videographers to improve student body engagement and event attendance by double-digit percentages. Show less

    • United States
    • Consumer Electronics
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2013 - Aug 2013

      As the company's sole Marketing Intern, I created and managed all in-house marketing collateral and acted as a company representative at home installations in the 2013 Street of Dreams. I was responsible for our company's web presence and Social Media, including FB, Instagram, and Twitter. Improved organic reach, engagement, and page likes on all medias with double and triple digit percentage marginal gains. As the company's sole Marketing Intern, I created and managed all in-house marketing collateral and acted as a company representative at home installations in the 2013 Street of Dreams. I was responsible for our company's web presence and Social Media, including FB, Instagram, and Twitter. Improved organic reach, engagement, and page likes on all medias with double and triple digit percentage marginal gains.

Education

  • George Fox University
    Bachelor of Arts (BA), Business Administration and Management, General, Entrepreneurship
    2011 - 2014

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