Experience

Intelsat

• United States
• Telecommunications
• 700 & Above Employee

• Sr Principal Product Marketing Manager

  • Aug 2022 - Present

  Tysons Corner, Virginia, United States



Telesat

• Colombia
• Telecommunications
• 1 - 100 Employee

• Manager, Product Marketing - Telesat Lightspeed

  • Oct 2021 - Aug 2022

  Washington DC-Baltimore Area Collaborated with Product Management, Marketing, and Sales to define differentiated product positioning that resonates with target buyer personas. Developed compelling customer-facing sales presentations and collateral storylines, and collaborated with marketing to deliver professional materials that are aligned with brand standards. Partnered with Product Management and Sales Operations to develop and deliver Sales Training focused on product knowledge and customer… Show more Collaborated with Product Management, Marketing, and Sales to define differentiated product positioning that resonates with target buyer personas. Developed compelling customer-facing sales presentations and collateral storylines, and collaborated with marketing to deliver professional materials that are aligned with brand standards. Partnered with Product Management and Sales Operations to develop and deliver Sales Training focused on product knowledge and customer conversations. Developed and launched new SharePoint site for Sales, improving content management and usability. Show less

• Senior Principal Product Marketing Manager

  • Apr 2018 - Jun 2021

  Contribute to achieving business unit revenue targets through combination of product marketing activities, including global campaigns, market research, presentations, social media, content (white papers, blogs, articles), speaking engagements, contributions to press releases, product and business unit messaging, events, and new website copy. Launched new solutions and services in the marketplace while also promoting upcoming innovations. Included product naming, positioning, messaging… Show more Contribute to achieving business unit revenue targets through combination of product marketing activities, including global campaigns, market research, presentations, social media, content (white papers, blogs, articles), speaking engagements, contributions to press releases, product and business unit messaging, events, and new website copy. Launched new solutions and services in the marketplace while also promoting upcoming innovations. Included product naming, positioning, messaging, training, demos, social media, working with Marketing and Communications on execution. Led initiative to launch company’s first big “C” campaign, focused on driving awareness, generating leads for new revenue, and nurturing existing customer business. Helped create Demand Generation model. Gathered and analyzed market intelligence to understand industry opportunities and trends, including industry reports, news, databases, white papers, and polls/surveys. Developed product marketing plans and worked with Marketing to identify key tactics for executing on the plan, which included revenue targets by region and product, primary targets and verticals, audience profile, product positioning and messaging. Played leading role in developing the overall theme, messaging, and product marketing content, demos and presence at major events and customer workshops, including Mobile World Congress Barcelona, Mobile World Congress LA, and AfricaCom. Participated on panels and presented as public speaker at several events. Conducted webinar. Developed solutions overview documents (brochures) for portfolio. Co-authored three white papers (including 5G) and contributed content to Broadband Commission Report. Authored blogs and articles. Authored content for website. Developed and presented product/service training sessions. Created commercial presentations and cheat sheets (job aids) for use by Sales. Recipient of company’s prestigious Epic Award in the category of Transformer. Show less



InfoVista

• France
• Software Development
• 400 - 500 Employee

• Product Marketing Manager of TEMS Network Testing Portfolio

  • Feb 2016 - Apr 2018

  Washington D.C. Metro Area NOTE: Formerly Ascom Network Testing, which was acquired by InfoVista October 2016. Responsible for creating, executing, and measuring B2B marketing programs, with limited budget, to support product positioning and messaging that differentiates the company's wide range of products and solutions in the global wireless technology market. Primary focus is on defining, prioritizing, and executing the right set of product marketing objectives to help grow demand for the company's products used… Show more NOTE: Formerly Ascom Network Testing, which was acquired by InfoVista October 2016. Responsible for creating, executing, and measuring B2B marketing programs, with limited budget, to support product positioning and messaging that differentiates the company's wide range of products and solutions in the global wireless technology market. Primary focus is on defining, prioritizing, and executing the right set of product marketing objectives to help grow demand for the company's products used for testing, measuring, and monitoring mobile networks. • Collaborate with product management and sales teams to define and implement strategies and plans for driving adoption of the company’s suite of benchmarking and analytics products. • Design and implement marketing campaigns to generate sales leads, utilizing various marketing channels and methods, including 3rd party sites, email, webinars, and LinkedIn sponsored content. • Produce compelling and engaging digital marketing content for banner ads, blogs, articles, data sheets, social media, and web pages that make the company’s products stand out from the competition. • Analyze marketing tactics and campaign results using Google Analytics and other data analytics sources to increase user engagement, lead quality, conversion rates, program performance, and the effectiveness of the marketing spend. • Conduct in-depth research and analysis in order to understand unique target segment needs and use cases, as well as evolving market (including niche markets) and industry trends. • Work with product management and R&D to gain product knowledge, understand use cases, and be the product expert and evangelist. • Represent the company, its brand, and its products at relevant national and international trade shows and events. • Create content for compelling executive, sales, and customer presentations. Show less



Mosaik Solutions

• United States
• Telecommunications
• 1 - 100 Employee

• Director of Product Management

  • Apr 2014 - Feb 2016

  Memphis, TN Entrusted with leadership of new product management function and team within the company, with oversight of product planning, development, marketing, implementation, and other activities associated with the lifecycle management of a multi-million-dollar product line. Product line concentrates on competitive network intelligence (big data) for the wireless communications industry, and a variety of cloud-based software-as-a-service (SaaS) solutions and mobile and web applications utilized by… Show more Entrusted with leadership of new product management function and team within the company, with oversight of product planning, development, marketing, implementation, and other activities associated with the lifecycle management of a multi-million-dollar product line. Product line concentrates on competitive network intelligence (big data) for the wireless communications industry, and a variety of cloud-based software-as-a-service (SaaS) solutions and mobile and web applications utilized by domestic and international mobile network operators (MNOs), machine-to-machine (M2M) companies, as well as indirect verticals (e.g. transportation). Responsible for strategy and execution of new network communications and testing SaaS solution targeting existing and new markets. • Partnered with marketing and creative teams to develop strategy, content, positioning statements, and key selling points for web, press releases, email campaigns, sales collateral, presentation materials, social media, webinar, video, and blog. Managed cross-functional initiative to rebrand and re-launch existing product. • Designed and implemented various research initiatives to capture the voice of the customer and measure customer satisfaction, including product surveys and outreach campaigns. • Conducted demonstrations and presentations of products to industry prospects and existing clients via remote and on-site meetings, as well as industry trade shows and events. • Implemented regular product performance reviews, as well as monthly financial performance reports at the product level. • Managed end-to-end execution, including pricing strategy, of new indoor/outdoor wireless (cellular & WiFi) network testing SaaS solution, consisting of a mobile app and web-based dashboard. Led remote development staff, product feature roadmap, go-to-market (GTM) activities, and market expansion strategies. Show less



Kyocera Communications Inc.

• United States
• Computer Hardware Manufacturing

• Sr. Manager, Product Planning

  • Jun 2012 - Apr 2014

  Greater San Diego Area Charged with researching mobile network operator portfolios (MNO), mobile telecom industry market trends, and related emerging technologies, in order to plan and introduce new products for consumer and enterprise markets. Responsible for managing product planning for new UMTS strategy and MNO accounts. Successfully launched three smartphone products, including first rugged smartphone. • Participated in frequent strategy and planning meetings with senior management, sales directors, and… Show more Charged with researching mobile network operator portfolios (MNO), mobile telecom industry market trends, and related emerging technologies, in order to plan and introduce new products for consumer and enterprise markets. Responsible for managing product planning for new UMTS strategy and MNO accounts. Successfully launched three smartphone products, including first rugged smartphone. • Participated in frequent strategy and planning meetings with senior management, sales directors, and marketing managers. • Collaborated with internal and Japan-based teams in planning and launching new and innovative product designs and technologies. Provided new device concepts. • Managed UMTS MNO request-for-proposal (RFP) response across domestic and international product teams. • Contributed to go-to-market (GTM) planning for new product launches. Conducted hand-off sessions between Product and Marketing for new launches. • Created professional and compelling PowerPoint presentation materials for use in marketing and sales meetings. • Presented product line roadmaps to MNO executives and stakeholders during on-site and trade-show (CES, CTIA) meetings. Show less



Sprint Nextel

• United States
• Retail

• Product & Program Marketing Manager/Project Manager

  • Jan 2000 - May 2012

  Irvine, California & Overland Park, Kansas Responsible for researching, analyzing, planning, marketing, solving, and implementing various product and performance improvement strategies, including bringing to market new devices for Prepaid division of brands, and improving customer service and experience metrics in Customer Care. • Managed cross-functional and cross-organizational activities necessary to plan and bring new smart devices to market. • Developed and oversaw implementation of key strategy to launch 4G technology… Show more Responsible for researching, analyzing, planning, marketing, solving, and implementing various product and performance improvement strategies, including bringing to market new devices for Prepaid division of brands, and improving customer service and experience metrics in Customer Care. • Managed cross-functional and cross-organizational activities necessary to plan and bring new smart devices to market. • Developed and oversaw implementation of key strategy to launch 4G technology and two first-ever 4G devices across Sprint’s prepaid brands. • Led ideation, development, and implementation of first-ever customer-facing and Care-facing device tutorial solution for major prepaid brands. Received 33,000 hits by users in first five months. • Designed and implemented Sales-facing strategy to reduce churn of iDEN/PTT customer base, and presented to Sales teams in 25 major cities nationwide. Reduced iDEN churn by nearly 1% in direct sales channels. • Established working relationships and regular meetings with mobile device and applications OEMs and vendors, including Motorola and RIM. • Implemented several initiatives to improve first call resolution (FCR) in call centers. Resulted in 1.88% improvement in Issue Resolve metric for services & features issues, and 6.64% improvement in Issue Resolve metric for network issues. Other improvements included 1.5% improvement in First Call Resolution metric and 2.0% improvement in Issue Resolution metric. • Devised strategy and implemented first ever web-based training platform for Sprint PCS division. Reduced training time from 6 weeks to 3 weeks. Show less