Todd Rappe
Creative at Epsilon- Claim this Profile
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Topline Score
Bio
Kaitlin Corcoran
Todd was a key part of a team that frequently helped my team and our business with creative work. He worked well with both his team and ours and always had great ideas for innovation and creativity. Todd always helped me out when I needed it, whether it be a question about Adobe programs or needing him to rush out for a creative eye at a photoshoot in house. We trusted Todd to pick up on our personal styles and our company's style and he always delivered. I highly recommend Todd for his knack with creativity, his eye for detail and his natural personable character.
Tracie Schwickrath
Leadership. Creativity. Passion. Dedication. This combination of attributes is what a manager hopes to find in an employee and without a doubt, is what Todd brings to any organization fortunate enough to have him on staff. I worked with Todd at my first job in the industry and he made such a positive impression that when the opportunity came several years later to hire him as our Creative Design Manager, I jumped at the chance. From the first day Todd made a positive impact on our team by directing outstanding creative results, driving new business and guiding a large staff towards achieving superior results for our clients. Todd's efforts were recognized and he was assigned to a special forces project team devoted to launching our multi-channel marketing solutions. Once again, he performed outstandingly, strategically planning, concepting and executing relevant multi-channel campaigns for several national consumer marketers. I would recommend Todd in a heartbeat and hope to have the opportunity to work with him again in the future.
Kaitlin Corcoran
Todd was a key part of a team that frequently helped my team and our business with creative work. He worked well with both his team and ours and always had great ideas for innovation and creativity. Todd always helped me out when I needed it, whether it be a question about Adobe programs or needing him to rush out for a creative eye at a photoshoot in house. We trusted Todd to pick up on our personal styles and our company's style and he always delivered. I highly recommend Todd for his knack with creativity, his eye for detail and his natural personable character.
Tracie Schwickrath
Leadership. Creativity. Passion. Dedication. This combination of attributes is what a manager hopes to find in an employee and without a doubt, is what Todd brings to any organization fortunate enough to have him on staff. I worked with Todd at my first job in the industry and he made such a positive impression that when the opportunity came several years later to hire him as our Creative Design Manager, I jumped at the chance. From the first day Todd made a positive impact on our team by directing outstanding creative results, driving new business and guiding a large staff towards achieving superior results for our clients. Todd's efforts were recognized and he was assigned to a special forces project team devoted to launching our multi-channel marketing solutions. Once again, he performed outstandingly, strategically planning, concepting and executing relevant multi-channel campaigns for several national consumer marketers. I would recommend Todd in a heartbeat and hope to have the opportunity to work with him again in the future.
Kaitlin Corcoran
Todd was a key part of a team that frequently helped my team and our business with creative work. He worked well with both his team and ours and always had great ideas for innovation and creativity. Todd always helped me out when I needed it, whether it be a question about Adobe programs or needing him to rush out for a creative eye at a photoshoot in house. We trusted Todd to pick up on our personal styles and our company's style and he always delivered. I highly recommend Todd for his knack with creativity, his eye for detail and his natural personable character.
Tracie Schwickrath
Leadership. Creativity. Passion. Dedication. This combination of attributes is what a manager hopes to find in an employee and without a doubt, is what Todd brings to any organization fortunate enough to have him on staff. I worked with Todd at my first job in the industry and he made such a positive impression that when the opportunity came several years later to hire him as our Creative Design Manager, I jumped at the chance. From the first day Todd made a positive impact on our team by directing outstanding creative results, driving new business and guiding a large staff towards achieving superior results for our clients. Todd's efforts were recognized and he was assigned to a special forces project team devoted to launching our multi-channel marketing solutions. Once again, he performed outstandingly, strategically planning, concepting and executing relevant multi-channel campaigns for several national consumer marketers. I would recommend Todd in a heartbeat and hope to have the opportunity to work with him again in the future.
Kaitlin Corcoran
Todd was a key part of a team that frequently helped my team and our business with creative work. He worked well with both his team and ours and always had great ideas for innovation and creativity. Todd always helped me out when I needed it, whether it be a question about Adobe programs or needing him to rush out for a creative eye at a photoshoot in house. We trusted Todd to pick up on our personal styles and our company's style and he always delivered. I highly recommend Todd for his knack with creativity, his eye for detail and his natural personable character.
Tracie Schwickrath
Leadership. Creativity. Passion. Dedication. This combination of attributes is what a manager hopes to find in an employee and without a doubt, is what Todd brings to any organization fortunate enough to have him on staff. I worked with Todd at my first job in the industry and he made such a positive impression that when the opportunity came several years later to hire him as our Creative Design Manager, I jumped at the chance. From the first day Todd made a positive impact on our team by directing outstanding creative results, driving new business and guiding a large staff towards achieving superior results for our clients. Todd's efforts were recognized and he was assigned to a special forces project team devoted to launching our multi-channel marketing solutions. Once again, he performed outstandingly, strategically planning, concepting and executing relevant multi-channel campaigns for several national consumer marketers. I would recommend Todd in a heartbeat and hope to have the opportunity to work with him again in the future.
Experience
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Aspen Marketing
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United States
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Advertising Services
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200 - 300 Employee
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Creative
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Jun 2014 - Present
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Lagasse (Div. of United Stationers)
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Manufacturing
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1 - 100 Employee
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Senior Graphic Designer (Marketing)
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Jun 2012 - Dec 2013
The industry’s leading pure wholesale source of janitorial, sanitary, foodservice and disposable products, LagasseSweet offers not only the most comprehensive product selection but also the largest available catalog, along with an electronic commerce database. $1B+/yr. sales.Developer of internal and external creative design and production including program development, catalog programs, direct mail, email, as well as monthly sales and distributor flyers, category schematics, tradeshow graphics and branding guidelines. Member of the Education and Business Service Contractor team responsible for channel growth and development.• Direct all creative design aspects of JanSan, Safety and Office Product catalogs including concept and page template development through to printed piece.• Provide creative vision/strategy for the Lagasse brand as it pertains to internal/external communication.• Created design style guides and SOP’s to ensure that all brand standards maintained.• Manage budget and creative for all external agency support on an as needed basis.• Oversee marketing specialists to ensure time lines are maintained throughout 3rd and 4th quarter catalog production season including image and content procurement.• Maintain internal corporate brand/business philosophy across all marketing business channels.• Direct all product photography and maintain/manage image database.• Work with editing staff to ensure message is clear and consistent.• Oversee projects on press for color and quality control through to bind and mailing.• Develop and maintain cost/time saving production methods to maximize ROI.
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Creative Design Manager
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2005 - Jun 2012
A pre-media services center offering creative strategy, concept, design, copywriting, production, proofreading and project management for Publishers and Catalog, Retail, Commercial clients. This company has had multiple ownerships including World Color, Quebecor World, Que-Net Media, and Quebecor Inc. The company was acquired by Quad Graphics a global media leader with $6B/yr. sales.Developed and implemented cross-channel campaigns that include direct mail, email, micro-sites and mobile applications as well as all forms of printed materials including, but not limited to, catalogs, brochures and inserts - Also acted as the creative strategist for the Integrated Multi-Channel Solutions (IMCS) group.• Support the creative sales and marketing staff through creative service and/or creative concept presentations to existing and new clients in order to develop new business.• Performed as creative lead for all campaign/client presentations (internal and external) working on projects from $10K to $1M+ while leading teams of up to 35 people and multiple shifts.• Provide creative vision/strategy for design and copy staff and ensure that all client goals/requirements are met from concept through project delivery.• Maintain design style guides and SOP’s to ensure that all brand standards and goals are maintained for both external clients and internal communication.• Manage and deploy freelance staff of up to 25 designers, programmers, copywriters/editors, video specialists and project managers.• Oversee AE/PM’s to ensure that time lines and budgets are met while ensuring that any bottlenecks in production work flows are addressed and/or eliminated.• Maintain internal corporate brand/business philosophy across channels through creative review and approval of all communications.• Foster growth within creative department for designers and programmers.• Develop and maintain cost/time saving production methods to maximize company ROI.
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Creative Director
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1998 - 2005
A $1M full service creative agencyReported to Owner with accountability for new account sales and account management, concept and design of catalogs, flyers, brochures, web sites, product packaging, trade ads, direct mail, POP and trade show materials.• Developed campaign/client presentations, conceptual design and managed all production.• Generated $750K in new client accounts within the first 2 years• Handled vendor procurement and management, media and print buying, as well as model and material procurement.• Performed system maintenance and updates on Mac platform.• Created concept and hierarchy web development.• Directed photo shoots, copy writing implementation and editing, and press check management.
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Art Director
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1995 - 1998
A multi-million dollar sports equipment retailerReported to Creative Director with responsibility for concept and design of weekly catalogs, retail flyers, direct mail, ROP’s and POP’s• Created product illustration and scanning; reviewed/edited copy and design; assisted in final file release.• Handled photo coordination, model and material procurement, press check management and review. A multi-million dollar sports equipment retailerReported to Creative Director with responsibility for concept and design of weekly catalogs, retail flyers, direct mail, ROP’s and POP’s• Created product illustration and scanning; reviewed/edited copy and design; assisted in final file release.• Handled photo coordination, model and material procurement, press check management and review.
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Senior Graphic Designer
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1989 - 1995
A multi-million dollar hardware and home goods retailerReported to Creative Director with responsibility for concept and design of weekly catalogs, retail flyers, direct mail, ROP’s including: proofreading, design editing, product illustration, color implementation, stat camera operation/maintenance key-line and paste-up. A multi-million dollar hardware and home goods retailerReported to Creative Director with responsibility for concept and design of weekly catalogs, retail flyers, direct mail, ROP’s including: proofreading, design editing, product illustration, color implementation, stat camera operation/maintenance key-line and paste-up.
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Education
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College of DuPage
Advertising/Design, Advertising and Design