Experience

Centricity Vision

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • Sep 2021 - Present

  •Oversee the development and implementation of all commercial strategies while maximizing product value and profitability •Develop and implement company policies, objectives and goals and set the expected performance standards for the workforce •Ensures all activities are conducted in compliance with regulatory requirements as well as related policies and procedures. •Directly responsible for raising Venture Capital funding to support the commercial efforts of Zepto® •Lead the… Show more •Oversee the development and implementation of all commercial strategies while maximizing product value and profitability •Develop and implement company policies, objectives and goals and set the expected performance standards for the workforce •Ensures all activities are conducted in compliance with regulatory requirements as well as related policies and procedures. •Directly responsible for raising Venture Capital funding to support the commercial efforts of Zepto® •Lead the design and execution of all reimbursement, market access and pricing strategies •Engagement with key opinion leaders for guiding and enabling implementation, adoption, and utilization •Manage all aspects of business development from market research and budgeting to marketing and commercial operations ensuring execution of the Company and investor business plans •Collaborate to provide commercial input to research and development strategies •Research, analyze, and monitor financial, technological, competitive, and demographic factors to capitalize on market opportunities

• Vice President, Sales and Marketing

  • Dec 2018 - Sep 2021

  •Responsible for the US commercial launch of Zepto® Precision Cataract Surgery •Built scalable strategic launch plans and sales infrastructure •Developed and executed all brand campaigns, promotional tactics, strategic communication plans and internal and external surgical training program •Collaborated with Senior Management to develop company performance objectives •Ensured key insights are incorporated into clinical and brand strategy and launch readiness •Provided… Show more •Responsible for the US commercial launch of Zepto® Precision Cataract Surgery •Built scalable strategic launch plans and sales infrastructure •Developed and executed all brand campaigns, promotional tactics, strategic communication plans and internal and external surgical training program •Collaborated with Senior Management to develop company performance objectives •Ensured key insights are incorporated into clinical and brand strategy and launch readiness •Provided leadership for the Company’s communications, corporate website, advertising, and marketing program execution activities. •Created and managed marketing and sales budgets, forecasts, and P & L •Developed and presented quarterly board of directors’ presentations and annual marketing and sales plans



Allergan

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Executive Director of Marketing – Glaucoma Surgical and Specialty Therapeutics

  • Jan 2014 - Jun 2018

  •Responsible for all marketing initiatives, strategic development, promotional execution and P&L for the $700M+ Surgical and Specialty Therapeutics Glaucoma Franchise •Led all commercial launch efforts for the XEN® Surgical Treatment System and managed a cross-functional launch team: Medical Affairs, Regulatory, Market Access, Reimbursement, Distribution and Supply Chain •Drove early adoption by maximizing the value of XEN®, created optimal market access, built an unparalleled training… Show more •Responsible for all marketing initiatives, strategic development, promotional execution and P&L for the $700M+ Surgical and Specialty Therapeutics Glaucoma Franchise •Led all commercial launch efforts for the XEN® Surgical Treatment System and managed a cross-functional launch team: Medical Affairs, Regulatory, Market Access, Reimbursement, Distribution and Supply Chain •Drove early adoption by maximizing the value of XEN®, created optimal market access, built an unparalleled training platform and ensured best-in-class customer service experience •Sold over 22,000 XEN® units and trained 367 surgeons with 43% managed care coverage in 8 months •Hired, supervised, and developed product directors, product managers and surgical trainers Responsible for Strategy development and execution for the Glaucoma Specialty Therapeutics business: Lumigan®, Combigan® and Alphagan® P 0.01% •Averaged 103% sales goal attainment over four years •Created and executed annual marketing plans and achieve sales/profit objectives •Managed and led professional marketing, patient marketing, CRM and strategic communications

• Product Director - Restasis, Professional Marketing

  • Jun 2011 - Jan 2014

  •Developed and executed new strategies that resulted in double digit growth and over $1 Billion in net sales •Responsible for the strategic development and implementation of the professional marketing plans for the Dry Eye Franchise, as well as long term strategic planning, life cycle management and key initiatives focused on driving franchise growth •Evaluated and assessed new business development opportunities within the Dry Eye Market •Managed the development of core tactics and… Show more •Developed and executed new strategies that resulted in double digit growth and over $1 Billion in net sales •Responsible for the strategic development and implementation of the professional marketing plans for the Dry Eye Franchise, as well as long term strategic planning, life cycle management and key initiatives focused on driving franchise growth •Evaluated and assessed new business development opportunities within the Dry Eye Market •Managed the development of core tactics and messages for the sales organization •Developed offensive competitive strategies and tools that favorably positioned Restasis •Built and managed sales and promotional spend forecasts for short and long-term budgets



Genentech

• United States
• Biotechnology Research
• 700 & Above Employee

• Senior Product Manager - Nutropin Marketing

  • Apr 2007 - Jun 2011

  Lead product Access and Nurse/MD promotional activities for the Nutropin brand in a highly competitive human growth hormone market

• Product Manager - Managed Care Marketing

  • Mar 2005 - Apr 2007

  Coordinated and managed pricing, payer and channel strategies among relevant managed care customer segments.



Bristol-Myers Squibb, Princeton, New Jersey

• Senior Account Executive

  • Mar 2001 - Mar 2005

  Managed 7 Managed Care accounts and coordinated formulary management process, including contract pull through by field personal

• Senior District Business Manager

  • Feb 1998 - Mar 2001

  Managed 12 sales representatives and achieved an average of 106% of planned sales objectives



Merck

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Analyst

  • Apr 1996 - Feb 1998

  Processed, analyzed and converted data to information that became decision support for Field Sales initiatives pertaining to Profit Planning, Health Education, Call Reporting, Resource Allocation and Field Incentives

• Professional Sales Representative

  • Apr 1993 - Apr 1996

  Managed a 9.6 million dollar territory and exceeded sales objectives for all therapeutic products.