Sr. Manager, SEO

• Mar 2022 - Present

Owner and Primary Consultant

• 2016 - Present

* Search Engine Optimization: Providing technical auditing, on-page optimization recommendations, keyword research, competitive research, and analytics to get your message found by a bigger online audience. * Content Strategy: Helping organizations develop a strategic approach to creating, producing, and managing content that’s impactful, consistent, and on-brand. * Digital Consulting & Coaching: Extending your marketing capacity through coaching and training. * Search Engine Optimization: Providing technical auditing, on-page optimization recommendations, keyword research, competitive research, and analytics to get your message found by a bigger online audience. * Content Strategy: Helping organizations develop a strategic approach to creating, producing, and managing content that’s impactful, consistent, and on-brand. * Digital Consulting & Coaching: Extending your marketing capacity through coaching and training.

Sr SEO Content Strategist

• Jun 2021 - Mar 2022

Responsible for the following: • Research and Competitor Analysis • Preparing Content Marketing Plans and Briefs • Dictating Production Workflow • On-page SEO • Creating a style guide and ensuring content marketers adhere to it • Content Performance Monitoring and Analysis • Presenting to executive level members • Onboarding new content coordinators and teaching them on-page SEO fundamentals Responsible for the following: • Research and Competitor Analysis • Preparing Content Marketing Plans and Briefs • Dictating Production Workflow • On-page SEO • Creating a style guide and ensuring content marketers adhere to it • Content Performance Monitoring and Analysis • Presenting to executive level members • Onboarding new content coordinators and teaching them on-page SEO fundamentals

Head Of Content and SEO

• Jan 2020 - May 2021

• Introduced and led Agile adoption across marketing and development teams by teaching the 12 Principles of Agile to managers and reports • Created and maintained scrum lists such as an item backlog, a sprint backlog, the definition of completion, and the scrum board (including each team members’ tasks and their progress) • Acted as scrum master during ceremonies such as sprint planning meetings, daily standups, sprint reviews, and sprint retrospectives • In my first 60 days, project completion improved from 22% to 94% (compared to the previous period) • Supervised 18 virtual tours from conceptualization to launch - a project conceived during COVID-19 • Created the standard operating procedures for e-commerce pages and blog posts which improved speed and efficiency in both aspects by nearly 25% • Responsible for planning, executing, and closing out content and SEO related tasks such as infographics, blog posts, product descriptions, press releases, and backlink acquisition • Oversaw the redevelopment of one website from wireframing to launch which resulted in a 9-second page speed improvement and increased average time on page by 12.5% • Performed tasks critical to program success, including scheduling, budgeting and accounting, as well as assignment management • Hired and led a cross-functional team of 7 direct reports • Created a successful internship and college recruiting program – leading to four interns hired in 30 days • In Q1 2020, year over year web traffic improved by 55%, transactions by 14%, and revenue by 16% • Developed Tableau dashboards to track KPIs to deliver insights and drive decision making Show less

Search Engine Optimization Manager

• Feb 2018 - Dec 2019

• Led a cross-functional agile team consisting of two digital advertising specialists, two product specialists, and one graphic designer • Oversaw an annual marketing budget of $3.5 million • Supervised the release of 25 new pipe-identification markers and safety signs in 12 months • Conceptualized (research, design, copywriting) and launched five products on Amazon that utilized Fulfillment By Amazon (FBA) and Fulfillment By Manufacturer (FBM) • Created and presented weekly and monthly marketing reports to executive staff that included insights, raw figures, graphs, and pivot tables • Created copy for over 1,000 product descriptions, landing pages, and blog posts which helped lead to 12% traffic growth, 6% transaction growth, and 7% revenue growth year-over-year • Used sales data to remove over 200 outdated/under-performing products which reduced index bloat and helped improve the user experience • Over the course of 3 months, rewrote copy for over 500 ad groups which led to 30% impression growth, 22% click growth, and 6% conversion growth Show less

Production Assistant

• Sep 2017 - Feb 2018

• Organized raw footage using Adobe Premiere Pro • Prepped principal locations for sound and visual quality by placing mics, running mixers, and setting up lighting • Handled errands for cast members and staff • Organized raw footage using Adobe Premiere Pro • Prepped principal locations for sound and visual quality by placing mics, running mixers, and setting up lighting • Handled errands for cast members and staff

Search Engine Optimization Lead

• Mar 2016 - Feb 2018

• Managed digital marketing (search engine optimization, copywriting, content marketing, and paid advertising) for four small businesses ($15,000 monthly budget)• Maintained an ongoing email marketing campaign to nearly 850 subscribers using MailChimp (audience increased by 1140% in just four months)• Created marketing campaigns for a pain management group that increased year-over-year appointments by 21% and sustained web traffic by 492%• Created and provided weekly and monthly reports comprised of data, analysis, and recommendations to business owners• Managed all digital media assets for two clients which included photography, videography, photo and video editing, as well as implementation on each respective website. Show less

Search Engine Optimization Specialist

• Feb 2014 - Mar 2016

Copyeditor

• Feb 2016 - Jun 2017

• Edited Pharrell Williams’ music education book from alpha until launch in 51 countries • Collaborated with co-authors Brent Paschke and Kiko Doran to produce clear, concise, accurate, and well-organized content • Provided guidance to authors and technical staff on the level of editing, project scope, deadlines, and progress needed to produce a finished manuscript • Wrote sales pitch copy for Tuniversity’s successful proposal to Apple Inc. Tuniversity worked closely with Pharrell Williams and Apple to bring a revolutionary book that teaches music and music production in a simple way. With this book and some practice, you can record your own music in GarageBand. The book launched June 26, 2017, and is available in 51 countries. Show less

Substitute Teacher

• Feb 2013 - Feb 2017

• Fulfilled both short- and long-term substitute assignments across all subject areas • Taught students of varied academic/age levels (grades K-12) and diverse cultural backgrounds • Instructed classes of as many as 28 students • Communicated with teachers, administrators, and parents • Built a positive rapport with students. • Fulfilled both short- and long-term substitute assignments across all subject areas • Taught students of varied academic/age levels (grades K-12) and diverse cultural backgrounds • Instructed classes of as many as 28 students • Communicated with teachers, administrators, and parents • Built a positive rapport with students.

Writing Tutor

• Sep 2014 - Jun 2016

Intern

• Dec 2015 - Jan 2016

• Wrote a synopsis and editorial report for a major writing agency • Made line and structural edits for a soon to be published novel • Offered editorial suggestions to both the writing agency and the author • Presented an editorial report to a team of 10 people • Wrote a synopsis and editorial report for a major writing agency • Made line and structural edits for a soon to be published novel • Offered editorial suggestions to both the writing agency and the author • Presented an editorial report to a team of 10 people

Graduate Teaching Assistant

• Sep 2014 - Jan 2016

Teaching assistant for both Drs. Annette Juliano and Rachel Hadas. • Routinely led classroom seminars to over 40 students each semester • Presented weekly reports to the professor • Met with students for one-on-one instruction • Managed grades using Microsoft Excel Teaching assistant for both Drs. Annette Juliano and Rachel Hadas. • Routinely led classroom seminars to over 40 students each semester • Presented weekly reports to the professor • Met with students for one-on-one instruction • Managed grades using Microsoft Excel

Intern

• Jun 2015 - Sep 2015

• Acted as a liaison between our company and current / potential clients • Converted over 20 years worth of physical files into a digital database • Edited over two dozen affidavits for forensic engineers • Created monthly reports and presented them to my employer • Acted as a liaison between our company and current / potential clients • Converted over 20 years worth of physical files into a digital database • Edited over two dozen affidavits for forensic engineers • Created monthly reports and presented them to my employer

Intern

• Jun 2015 - Sep 2015

• Answered phones • Assisted in filing duties • Performed basic bookkeeping duties • Compiled financial records • Retrieved files for personnel • Answered phones • Assisted in filing duties • Performed basic bookkeeping duties • Compiled financial records • Retrieved files for personnel