Experience

REALGTM

• Business Consulting and Services
• 1 - 100 Employee

• Managing Partner

  • Oct 2022 - Present

  Co-Founder and Managing Partner 95% + of new businesses never experience an exit, and 85% of them have the wrong GTM Strategy. As a Fractional C-Level, Hands-on, Servant Leader, I put the odds back in your favor with our proven system. Go-to-Market Strategy and Execution: - Identify Establishment: Connect with your niche to keep everyone focused ON your PURPOSE - Talent Acquisition: Match PURPOSE driven candidates and companies to create STAY power. - Employee Comp.: IN$PIRE your TEAM to reach peak cash flow and compensate above market - Strategic Partnerships: Increase profit and customer retention in your own sales REALM - Revenue Ignition: CHARGE forward with explosive revenue as an omni-channel sales powerhouse



Madison24, Inc.

• Chairperson and CEO

  • Jan 2020 - Present



Daxko

• United States
• Software Development
• 400 - 500 Employee

• Vice President - PLAYERSPACE / Daxko

  • Jan 2020 - Jan 2021

  Served as a key leader in the technical, cultural, sales, and customer success integration of PLAYERSPACE into the Daxko ecosystem post Daxko / GI acquisition. Served as a key leader in the technical, cultural, sales, and customer success integration of PLAYERSPACE into the Daxko ecosystem post Daxko / GI acquisition.



Playerspace

• United States
• Software Development
• 1 - 100 Employee

• Founder & CEO

  • 2008 - Jan 2021

  The dominate SaaS leader in registration, payment and program management for member-based organizations including YMCAs, Municipalities and Local Camp, Sport and Aquatic Organizations. From an inspiration in 2007 to strategic exit in 2020, attracted the right people, put the pieces together, and executed the initiatives that lead to PE firm GI Partner’s acquisition at a premium valuation that delivered 3x to 10x ROI to our investors. Secured complete ownership of our niche market from 2016-2018 by creating sole source products and services through strategic partnerships to win against industry-leading competitors - NBC, Dick’s Sporting Goods, Sports Illustrated, and PE-backed Stack Sports. During the same time period * Launched new products resulting in a 10x upsell opportunity * Acquired Multi-year contracts with 43 of the largest 50 YMCAs in the U.S. * Increased average deal size from ~$6.6K ARR to >$36.5K ARR and * Rose closing ratios from 28% to 39% * Maintained a staggering 96% renewal rate * Operated on a 72% net profit margin * Trimmed our sales cycle from 96 to 39 days * Our customers loved us



Listingbook

• United States
• Real Estate
• 1 - 100 Employee

• Chief Operating Officer

  • Jan 2008 - Mar 2012

  Listingbook (Elm Street Technologies) - CRM SaaS application that keeps Real Estate agents connected with their clients and prospects by converting an MLS System into a consumer-friendly search engine and collaboration tool. Brought on as key leader in January 2008, identified, executed, and lead initiatives including the Go-to-Market Strategy that scaled the company to national recognition as the premier CRM system for real estate agents; all while successfully navigating through one of the hardest hit market segments during the Great Recession. Implemented the company’s first CRM tool with a revolutionary and innovative custom Salesforce instance that delivered a system-dependent infrastructure based in SOPs, KPIs, and workflow that manifested explosive success for Sales, Customer Support, and Training departments. Recognized as one of the 100 Most Influential Real Estate Industry Leaders in 2009, 2010, and 2011 by Industry authority, Inman News for: * Spiking ARR more than 2000% with an omni-channel sales initiative * Attracting and converting 100,000+ new Real Estate Agent customers * Evolving to a stable, scalable, cloud-hosted platform that made quick market reaction possible



AOL

• United States
• Software Development
• 700 & Above Employee

• Strategic Account Director

  • Dec 2005 - Oct 2007

  Cultivated strategic and cross-company partnerships to accelerate online ad revenues for the company’s content and e-commerce channels. Key highlights include: * 60% YOY (2006) Aol Mobile Advertising Revenue growth, bringing the total to $10M annually * Achieved 148% of Revenue Budget in 2006, * Earned President’s Cup Award and Sales Conference Attendance at the Ritz Carlton - Jamaica (2006) * Managed Aol Radio / SiriusXM strategic relationship to $1M in incremental Aol Advertising Revenue and 75k new Aol Radio premium content (powered by XM) subscribers.



Time Warner Cable

• Telecommunications
• 700 & Above Employee

• General Manager

  • Jan 2004 - Nov 2005

  Realized aggressive revenue growth, profitability, and a sales team transformation, through creativity, innovation and change management expertise while as a thought leader alongside Warner Bros and Turner Broadcasting execs on the Time Warner Corporate Council for Advanced TV Advertising.Built, maintained, and grew 27-person team to elevate our region #1(out of 32) in top- and bottom-line performance for 2 consecutive years.Provided the team with new innovative and scalable solutions, operational best practices, and advanced TV advertising technology while developing then deploying an easy-to-use online tool (A-Ease) that bridged communication gaps between sales, sales operations, and account management functions across TWC media sales.Achieved a 23% media sales revenue increase by conceptualizing and launching The Now Networks (local TV and online destinations highlighting Coastal Carolina entrepreneurs) then championed its popularity and adoption across other TWC markets as directed by the division’s President.

• Director of Online Monetization

  • 2002 - 2004

  Hired in 2002, formulated the broadband division’s first comprehensive interactive advertising strategy for TWC’s $300M Media Sales department.Negotiated agreements for advertising, e-commerce, paid content, and revenue-share campaigns while teaming with C-level executives at Warner Bros, Time Inc., Aol, and Turner Broadcasting to supply 300+ TWC sales reps with packaged products for cable TV, online advertising, and magazine advertising. Results included:* 10X YOY Online Advertising Revenue Increase—from $2M to $20M.* Conceived, spearheaded, and brought to market BeepBeep.com (an online automotive marketplace and lead-generation tool) to strategically increase revenue by $25MM in TWC’s largest television advertising category.* Executed a strategic agreement in 2003 with Google to power our consumer portal search engine which increased online advertising revenue and provided a peak search experience to our subscribers.



AOL

• United States
• Software Development
• 700 & Above Employee

• Director of Automotive Advertising Sales

  • 2000 - 2002

  Joined the internet movement in early 2000 as commitment to innovation #1 salesperson/account executive (2000 – 2001) out of 128 for: * Achieving 220% of sales budget while breaking sales * Recording for the largest individual local advertising sale ($1.6M/yr) in company history * Tallying the most new contracts in the entire sales organization The demonstrated strategic approach, follow through tactics, and subsequent results contributed to earning a promotion to lead a new initiative as the Director of Local Automative Advertising (2001-2002) where I: * Crafted a comprehensive, data-driven Go-to-Market Strategy, * Assembled a team of 25 people to execute it * Instituted best-in-class sales training * Deployed a sales initiative that grew revenue from $0 to over $1mm in MRR within 6 months. As the #1 revenue-producing, local advertising vertical, was able to attract and secure strategic partnerships with Comcast and Charter to grow our national footprint for Aol’s multimedia, cross-platform advertising suite which substantially increased revenue for all parties.



Innovative Binding, Inc.

• Falls Church, VA

• Founder & CEO

  • 1996 - 2000

  Halted graduate studies in 1996 to launch my first entrepreneurial venture (IBI), spring boarding from GBC, where I: * Acquired 1,000+ recurring revenue producing national B2B accounts within 3 years of launch * Generated over $500,000 in annual profit * Prompting a compelling purchase offer, and eventual company sale to, Channelbind (a division of Xerox). A Key catalyst for the growth included our successful launch of the first mass scale, on-demand personal hardcover book binding and publishing service by structuring a STRATEGIC PARTNERSHIP with Family Tree Maker (now ancestry.com).



GBC

• United States
• Retail Office Equipment
• 300 - 400 Employee

• Sales Representative

  • 1994 - 1996

  GBC is a bookbinding, graphics, and business equipment provider Began sales career in 1994 while working towards a master degree in the evenings. * #1 regional salesperson / top 10% nationally for reaching 128% over-quota in 1995 * 1995 Generals Club Awardee / Kauai, HI Sales Conference GBC is a bookbinding, graphics, and business equipment provider Began sales career in 1994 while working towards a master degree in the evenings. * #1 regional salesperson / top 10% nationally for reaching 128% over-quota in 1995 * 1995 Generals Club Awardee / Kauai, HI Sales Conference