Director of Sales

• Jun 2023 - Present

Regional Sales Manager- Ohio, Michigan, Indiana

• Jun 2022 - May 2023

Brands- Paulaner, Hacker Pschorr, Fullers, Tsingtao Responsible for the management of 35 Distributors as well as several regional accounts in OH, MI, and IN. Responsibilities include Annual Business Plans, Trimester planning and programming, regional specific retail programming, planning and execution of 12 Oktoberfest events across the region. Management responsibilities include direct management of an Area Sales Manager and dotted line management of 3 NAMs and a Marketing Manager. Brands- Paulaner, Hacker Pschorr, Fullers, Tsingtao Responsible for the management of 35 Distributors as well as several regional accounts in OH, MI, and IN. Responsibilities include Annual Business Plans, Trimester planning and programming, regional specific retail programming, planning and execution of 12 Oktoberfest events across the region. Management responsibilities include direct management of an Area Sales Manager and dotted line management of 3 NAMs and a Marketing Manager.

Adult Beverage Consultant/Principal

• Mar 2020 - May 2023

Working with clients ranging from startup companies to established wholesalers, suppliers, and retailers. Assisting them with talent identification and acquisition, employee education, merchandising, and go-to-market strategies. Working with clients ranging from startup companies to established wholesalers, suppliers, and retailers. Assisting them with talent identification and acquisition, employee education, merchandising, and go-to-market strategies.

National Account Manager- Kroger

• Sep 2017 - Mar 2020

Responsible for total Yuengling business in Kroger, managing 10 Kroger Divisions (>1500 stores locations) in 15 states and 3 YBCO Business Units. Delivered >$25 million to the Kroger Beer Category in 2017, growing YBCO brands at 13%. Currently managing Kroger’s roll out of YBCO brands in both the Kentucky and Arkansas Markets, encompassing over 150 stores locations and 10 new wholesale partners. Responsible for total Yuengling business in Kroger, managing 10 Kroger Divisions (>1500 stores locations) in 15 states and 3 YBCO Business Units. Delivered >$25 million to the Kroger Beer Category in 2017, growing YBCO brands at 13%. Currently managing Kroger’s roll out of YBCO brands in both the Kentucky and Arkansas Markets, encompassing over 150 stores locations and 10 new wholesale partners.

National Account Manager- Speedway

• Nov 2016 - Aug 2017

Responsible for managing the National Speedway call covering 22 states and nearly 2000 Speedway locations. Work with Speedway Buying Team located in Enon, OH as well as 3 Constellation Business Units driving volume and distribution. Grew Speedway volume at 20% (Category growing at 1.5%) as measured in IRI YTD through July 2017.

Director Team Lead- Kroger

• Jan 2010 - Nov 2016

Manage dedicated Kroger Team. Create and implement merchandising and assortment intiatives on local and national levels across all Kroger banners. Brands include Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico, Victoria and Tsing Tao.

Senior National Account Manager

• Nov 2008 - Jan 2010

Develop and implement sales and markeing initiatives for Kroger on a national level representing Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico, St. Pauli Girl, and Tsing Tao. Lead 9 National Account Managers in activating national initiatives to Kroger Divisions.

Chain Account Manager

• Oct 2003 - Oct 2008

Responsible for managing three Kroger Divisions (Columbus, Michigan, and Cincinnati) encompassing nearly 400 store locations in Ohio, Michigan, Kentucky, Indiana, and West Virginia. Develop and implement local sales and marketing strategies as well as incorporate national strategies on a local level. Assist category buyers in developing advertising, merchandising, and category management strategies as they relate to the overall success of Kroger’s beer category strategy as well as the success of MillerCoors Company Brands. Communicate and coordinate with MillerCoors field personnel as well as with nearly 60 privately owned wholesalers, handling the day to day needs of the Kroger store locations within this geography, as well as managing a sales support budget of over $250,000. Show less

Retail Account Executive

• Mar 2001 - Aug 2002

Responsible for developing and implementing marketing strategies for retailers in the Ohio and Kentucky markets. Communicated and coordinated efforts with over 30 privately owned wholesalers and Coors field personnel, ensuring that headquarter strategies were executed at store level. Account responsibilities included three Kroger Columbus, Cincinnati, Louisville, Rite Aid, Big Bear, Sam’s Club, Winn Dixie, and Meijer. Responsible for developing and implementing marketing strategies for retailers in the Ohio and Kentucky markets. Communicated and coordinated efforts with over 30 privately owned wholesalers and Coors field personnel, ensuring that headquarter strategies were executed at store level. Account responsibilities included three Kroger Columbus, Cincinnati, Louisville, Rite Aid, Big Bear, Sam’s Club, Winn Dixie, and Meijer.

Area Sales Development Manager

• Mar 1996 - Mar 2001

Responsible for managing and developing 5 key account managers in the Ohio and Dayton markets calling on grocery, drug, and C-store chains. Retained responsibility of managing day to day key account business for Kroger Columbus and Drug Emporium as well. Responsible for managing and developing 5 key account managers in the Ohio and Dayton markets calling on grocery, drug, and C-store chains. Retained responsibility of managing day to day key account business for Kroger Columbus and Drug Emporium as well.