Experience

Keweenaw Co+op Market and Deli

• United States
• Retail
• 1 - 100 Employee

• Marketing / Outreach Manager

  • May 2017 - Present

  Marketing and Outreach Manager for the only natural health food market in the Western U.P. I manage the customer store experience, the social media accounts, the website, the sales flyers, department signage, the quarterly community publication Circumspice (Graphic Design, Art Direction, Editor, Copy Editor, etc), organize and develop FARM TOUR KEWEENAW, coordinator of seasonal events and many other day-to-day responsibilities. I manage the outreach and implement donations/sponsorships to worthy local charitable organizations/groups. Created many programs including our ROUND U.P. fund that is making a big difference locally.



Antiquorum

• Switzerland
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Art Director of Marketing/Creative Services and Catalogue Art/Production

  • Sep 2012 - Jun 2017

  Art Director, Stylist, Graphic Designer and Production Manager for Antiquorum USA, the world’s premier luxury auction house of modern and vintage timepieces. • Serve the visual needs for main offices in Geneva, Hong Kong and New York and several satellite offices worldwide [marketing, communications, advertising, collateral, catalogue production] delivering a museum quality design sense to products and amplified the user experience of the brand for clients and consigners. • Successfully updated and redesigned the brand to better reflect the luxury content of each auction with a bold and clean design that resonates well with our customers and generates more revenue. • Manages the user experience of Antiquorum’s online catalogue and virtual flip catalogue to greatly enhance our clients familiarity in bidding for upcoming auctions and searching for their ideal timepieces to enrich their shopping apprehension. • Greatly reduced the cost of producing approximately 10 auction catalogues per year, one biannual magazine and various digital/traditional ancillary products [look books, marketing, email blasts and direct-mail pieces] while upgrading the quality and global brand identity.



Coats

• United Kingdom
• Textile Manufacturing
• 700 & Above Employee

• Marketing Artistic Director/Manager

  • May 2011 - Aug 2012

  Coats North America is the world’s largest supplier of crafting products – from innovative Coats & Clark sewing threads to Red Heart knitting yarn, embroidery, crochet, fabrics and a large range of accessories. Managed Coats & Clark’s marketing graphic design staff and department for their world headquarters in Charlotte, NC. • Identified problems and developed visual sollutions in updating the company’s 200-year-old image across all mediums into a modern and refreshed brand. In so doing, I was instrumental in visually reinventing the company and increased the revenues above target goals by assisting in regaining the much coveted long-term contract with Walmart. • Mentored a staff of talented graphic designers with weekly brainstorming meetings, motivating them to create fresh and contemporary concepts/designs visually enhancing our global product and brand presence. • Spearheaded staff retail visits [Michaels, Walmart, Hobby Lobby, Jo-Ann Fabrics, etc.] that featured Coats & Clark products and Red Heart yarns to better apprehend store product placement. Result: the design staff gained a better knowledge of marketing our brand to the customer more successfully with exceptional packaging/hang-tag designs, graphics, color palettes, signage, POP, trade show booth designs/graphics.



miamore communications

• United States
• Public Relations and Communications Services

• Vice President: National Accounts & Creative Art Services

  • Aug 2010 - Aug 2012

  Vice President in charge of National Accounts and Marketing Creative Director for a full-service boutique marketing agency specializing in non-profits and lifestyle brands. • Established contacts with top editors of New York's finest publications and responsible for understanding each magazine's editorial calendar for client product placement. • Achieved great success in client product placement within the editorial content of "O"​ The Oprah Magazine, Marie Claire, Harper's Bazaar, Vogue, People Stylewatch, Martha Stewart Weddings, National Jeweler, etc. • Designed my clients’ advertising, catalogs, collateral pieces, logos, look books, websites, etc.



Reed Business Information

• IT Services and IT Consulting
• 700 & Above Employee

• Editorial Art Director [JCK / JCK LUXURY / JCKstyle]

  • Oct 2004 - May 2010

  Art direction, design, layout of high-end, luxury magazines. Award-winning editorial Creative Director handling all visuals/layouts for top publications for television magazines and promoted to jewelry/fashion magazines. Continually updated and maintained the brand looks of several publications.• Successfully redesigned and updated 140-year-old publication to become a highly profitable brand in the publishing industry. The sales staff was quoted as saying that I “saved the publication” with outstanding redesign, refresh and reinvention of the brand.• Proficient at assigning and directing illustrators, stylists and photographers. Strong edit/marketing/art teamwork is attained through effective communication with coordinators and editors. Able to connect needs of edit/marketing and art through positive work ethic and high energy.• Awarded many domestic and international accolades for design, typography and photography.• Meticulous at orchestrating photo shoots from concept to completion. Exceled in behind-the-scenes planning and implementation of photo shoots from choosing props, backdrops, scenery, locations and editing to best tell any story visually. As a result, true edit/art harmony was achieved.

• Editorial Art Director

  • Oct 1998 - Oct 2004

  Broadcasting & Cable [weekly] Promoted to Art Director of JCK, JCKstyle and JCK Luxury magazines.