Experience

Clientbook

• United States
• Software Development
• 1 - 100 Employee

• VP of Product

  • Oct 2023 - Present



Campfire

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Co-Founder - Head of Product, Engineering, and Design

  • Jan 2020 - Oct 2023

  - Led the creation of our best-in-class interactive video classroom and live session content and scheduling platform. Owns the product roadmap and responsible for all product design and delivery. - Recruited and mentored 15 team members across engineering, product and design. Utilized balance of agencies, contractors, interns, and full-time employees to deliver at speed and high quality. - Established nimble product delivery processes empowering team members to test and deploy code to production multiple times a day. - Led the creation and implementation of a design system across marketing, content, and product that has dramatically increased speed of design across all departments. - Designed, built, and launched product as solo designer and engineer, allowing for rapid iteration with customers toward product market fit. Show less



Instructure

• United States
• E-Learning Providers
• 700 & Above Employee

• Director of Product Management

  • Apr 2017 - Jan 2020

  - Led product strategy for the team that grew the corporate LMS business from 0 to $20M in ARR and serviced enterprise learning and development teams across the globe. The product was used extensively by customers like Tesla and Slack.- Scaled from one product to an integrated product suite across learning, performance management, career development, employee engagement and peer mentoring that increased market share and ability to service enterprise customers. - Coordinated customer listening and prioritization across Sales, Support, Customer Success, and Product to identify opportunities to expand revenue and drive retention. - Recruiting and hiring product managers, product analysts and product designers. Many of those hired have moved into Director and VP level product roles at Instructure and other companies. Show less

• Sr. Product Manager

  • Apr 2016 - Apr 2017

  • Conducted research with customers, wire-framed ideas, scoped work with engineers and delivered new value to customers through releases every two weeks. • Became a go-to resource for nurturing and maintaining relationships with key customers including Tesla. Communicated changes to the product, plans for the future, and negotiated contract renewals. • Led discovery, delivery and go-to-market of our knowledge retention feature in under 60 days.



The Church of Jesus Christ of Latter-day Saints

• United States
• Religious Institutions
• 700 & Above Employee

• Sr. Product Manager

  • Dec 2014 - Apr 2016

  Introduced custom CRM product to 40 new business units, doubling users. Negotiated a technical and legal solution allowing the expansion of product to users in 7 EU member states in 2016.Led design, development and rollout of a lead tracking system to 80,000 users in 405 business units worldwide.Conducted product discovery of next generation mobile CRM product through market and user research, vendor engagement, prototyping and aligning crossfunctional teams. Responsible for product vision, executive alignment, technical strategy, ux design and implementation.Championed user research and developed roadmap pattern adopted by all product teams in the Missionary Department. Show less

• Lead Product Designer

  • Oct 2011 - Dec 2014

  Working with a great technical team and sponsors, led a pioneering effort to envision and deliver mobile experiences transforming how users do their work. Currently in use by 12,000+ in the U.S. and Japan and rolling out to 30,000 more in 2016.Represented the product and its goals to all areas of the enterprise from sponsors, stakeholders and developers to training and marketing teams.Provided product roadmap, user stories, detailed mockups and html prototypes to communicate the vision for compelling experiences. Prioritized user stories by user need, business value and cost to build.Spent 100+ hours with current and prospective users to understand their goals, needs and behavior and incorporated findings into design changes and new features. Show less

• UX Manager

  • Jan 2009 - Dec 2014

  Helped build a team of 12 designers and business analysts that launched the award winning “I’m a Mormon” campaign for Mormon.org and produced an online newsroom that allows 75+ Public Affairs offices worldwide to publish content in 25+ languages.Created a lasting model for interaction design processes and trained designers to work this model effectively with customers and development teams.Collaborated on product roadmaps and design strategy for portfolio of 20+ products.

• Interaction Designer

  • Sep 2006 - Jan 2009

  Provided product leadership for many Church departments including Missionary, Human Resources, Welfare, Finance and Records, ICS and Curriculum.Gathered and documented requirements, provided visual design, created working html prototypes and production quality front-end code.



Solvvy from Zoom

• United States
• Internet Publishing
• 1 - 100 Employee

• Product Designer

  • Sep 2013 - Jan 2015

  Partnered with a bright startup to bring a product to market that provides actual answers to questions instead of just search results. The company is led by Mehdi (PhD CMU, Forbes "30 to watch under 30"), Justin (CMU PhD, "Read the Web" project featured in the NY Times) and backed by True Ventures, Pejman Nozad, Mar Hershenson, Bobby Yazdani, Dan Rose, etc. Designed a multi screen experience for helping people discover answers to their questions. Designed Android app for phone and tablet, responsive web app, company brand, landing page and marketing materials. Show less



Slipstone Inc.

• United States
• IT Services and IT Consulting

• UX / Product Management Consultant

  • Jun 2012 - May 2013

  Coached product manager at a new startup on UX, user research, writing and prioritizing user stories, and running agile sprints with his team. Refined branding and product positioning for product to reach both the REO and Inspections market. Designed multiscreen workflow to enable users to use their phone to capture and record the work to be done and organize and publish their work on a larger screen. Coached product manager at a new startup on UX, user research, writing and prioritizing user stories, and running agile sprints with his team. Refined branding and product positioning for product to reach both the REO and Inspections market. Designed multiscreen workflow to enable users to use their phone to capture and record the work to be done and organize and publish their work on a larger screen.



24-7 Care and Rehab

• Hospitals and Health Care
• 1 - 100 Employee

• Brand Strategy Consultant

  • Jan 2011 - Aug 2011

  Contracted by a consulting firm to unify branding for a family of care facilities in Utah and Arizona. Provided website and marketing materials for each facility in harmony with the new corporate branding strategy. Contracted by a consulting firm to unify branding for a family of care facilities in Utah and Arizona. Provided website and marketing materials for each facility in harmony with the new corporate branding strategy.



SATECH Inc.

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Web Designer / Developer

  • May 2004 - Sep 2007

  Worked closely with VP of Marketing on company website and marketing materials. Moved site from table based layout to CSS layout. Created market-specific landing pages for pharmacies, equestrian, airports, home and other markets. Worked closely with VP of Marketing on company website and marketing materials. Moved site from table based layout to CSS layout. Created market-specific landing pages for pharmacies, equestrian, airports, home and other markets.



National Security Education Program

• United States
• Higher Education
• 1 - 100 Employee

• Senior Consultant

  • Jan 2007 - Aug 2007

  Worked with program director and alumni to design and develop a federal government scholarship program website. Introduced alumni profiles to bring rich stories to the forefront of the messaging. Improved information architecture, introduced focused calls to action and dramatically improved the look of the site. As sole designer and developer, led the team through the design and development process and helped train staff on how to maintain the website. Worked with program director and alumni to design and develop a federal government scholarship program website. Introduced alumni profiles to bring rich stories to the forefront of the messaging. Improved information architecture, introduced focused calls to action and dramatically improved the look of the site. As sole designer and developer, led the team through the design and development process and helped train staff on how to maintain the website.