Vice President Retail Sales

• Mar 2021 - Present

Midwest/Central/Northeast Region Division Manager

• Jan 2020 - Mar 2021

Sr. Busines Development Manager

• May 2010 - Sep 2018

Manage national Supervalu team with 6 indirect reports, national Target business, and Fareway Foods regional account, broker relationships, and train broker representatives. • Delivered average sales growth of 28% over last 8 years.• Exceeded sales goal for 2017 fiscal year 48% by implementing new selling strategy.• Awarded national distribution by Target, going from 677 to 6.6K points of distribution in 3 years by hiring broker group to focus on test market in Chicago, and delivering compelling presentations to Target leadership. • Developed and maintained trusted relationships with top executives by delivering thoughtful and actionable solutions to business problems and innovative ideas, supporting business growth through focused monthly goal-setting and supporting marketing campaign.

Business Development Manager

• Aug 2009 - Apr 2010

Conducted corporate calls with key customers, established sales goals for key customers, created marketing plans to accomplish goals, managed broker network, and tracked promotional effectiveness.Key customers: Target, SuperValu, Nash Finch. • Identified key category opportunities through data analytics (IRI, Nielsen), capturing underperforming retail shelf space. • Kept active pulse on businesses, successfully adapting selling content / style, increasing relevance and sales. • Developed long-standing relationships with key buyers in retail grocery industry with “sell to people” not “sell a product” philosophy focused on adding value, and through skillful negotiation enabled company and customer to achieve goals. • Averaged 36% sales increase, with high level of customer satisfaction, by planning and executing strong promotional pricing strategies.

Executive Vice President

• Jan 2003 - Aug 2009

Managed day-to-day operations of Sales division, with 4 direct reports. Acted as integral member of “New Items Team” focused on new product development. • Initiated and led “Simek’s Express” Division, a well-received grassroots effort to persuade grocery stores to begin selling Simek’s products, leading to Simek becoming food supplier exclusively, reaching $12M in sales in 6 years.• Ensured accurate profit reporting by actively managing accrual funds for promotional activities. • Managed broker relationships and trained broker representatives, increasing monthly sales consistently by outlining measurable goals and creating action plans.Additional roles at Simek's:Vice President of Simek’s Express Manager of Simek’s Express Marketing Manager