Experience

Quince

• United States
• Retail
• 100 - 200 Employee

• Creative Director

  • Sep 2021 - Present

  As senior creative leader, oversee extensive creative portfolio. Envision and execute differentiated brand identity for Quince, establishing purpose, consistency, and authenticity of messaging across all visual touchpoints. Partner with executive team and market-facing stakeholders to translate marketing, creative, and strategic objectives into branded assets. Translate across marketing channels to drive engagement and growth. - Drive measurable gains in equity and awareness through integrated campaigns, deployed across retail and digital channels, that position the brand to interact with culturally relevant moments - Have up to date expertise in today’s complex digital landscape and be able to develop concepts for multi-platform, multi-channel projects that meet business objectives - Crafted and conveyed compelling brand stories across all physical/digital touchpoints, creating emotional connections through meaningful brand moments at all stages of customer journey.



Freelance

• San Francisco

• Freelance Creative Consultant

  • Apr 2020 - Aug 2021

  Buck Mason, Four Laps, Maui and Sons Partnered with CEO and senior leadership team of multiple lifestyle apparel brands on long-term creative strategies. Developed concepts for multi-channel, multi-platform campaigns aligned with strategic business objectives. - Recruited, retained, and developed creative talent in challenging hiring market, cultivating productivity and retention through leadership and culture building. - Implemented and optimized customer acquisition campaigns in collaboration with digital marketing teams and external vendors. - Translated creative vision across many channels, including websites, social media, and digital media



Gap

• United States
• Retail
• 700 & Above Employee

• Executive Creative Consultant

  • Feb 2019 - Mar 2020

  As a creative consultant, I worked closely with the Gap brand CEO and his leadership team on devising long-term creative strategy, establishing the brand filter, and aligning product, marketing, and creating a through-line of authenticity across all visual elements. I led the brand lab, Gap’s internal creative engine, in defining and socializing the brand lens, reinvigorated product focus in core Gap categories—denim, khakis, sweats, and tees, and rolled out a creative platform and brand identity that is optimistic, effortless, and modern. In addition, I collaborated with the senior leadership team to harmonize messaging among creatives across entire value chain, from branding to product design, merchandising, and marketing. We also hired great talent in key positions and reshaped the culture of the team.



UNIONMADE

• United States
• Retail
• 1 - 100 Employee

• Founder

  • Aug 2009 - Sep 2019

  As owner and founder of Unionmade, I conceptualized, launched, and grew the brand into a leading independent retailer that connected the concept of origin to elevated Americana. With a brand that was equally aspirational and accessible, we won numerous awards and scaled from a $40K investment to 6 brick-and-mortar and 2 ecommerce stores with $12M revenue in <5 years. As the brand evolved, we pivoted successfully, adding women’s and mill mercantile concepts, and integrated global influences with sustainably sourced, artisan-made goods from around the world. I had an amazing team, including a best-in-class creative studio that generated 6 digital newsletters, 120 new product launches, and 2 landing page campaigns weekly.



Old Navy

• United States
• Retail
• 700 & Above Employee

• Senior Creative Director

  • Feb 2007 - May 2009

  In this role, I led a 20-person creative department, directed global marketing campaigns (print, TV, radio, digital, packaging, direct mail, PR), set the vision for in-store experience and collateral; and designed windows for 1,000 stores. I also developed the brand filter/identity and drove execution across all consumer touchpoints, working across functions and geographies with merchants up to and including Gap CEO on seasonal concepting and monthly big ideas. Highlights included a successful rebranding effort, elevating the business acumen of my creative team, and delivering democratic, accessible style that balanced quality and price point in line with Old Navy’s brand promise. I deeply enjoyed developing and managing the team and invested in their growth through stretch assignments, coaching, and mentorship.



Gap

• United States
• Retail
• 700 & Above Employee

• Fashion Director

  • 2004 - 2007

  As fashion director, I partnered with product, merchandising, marketing, and visual teams on achieving consistency and impact across all brand touchpoints, ensuring execution of creative vision in product messaging, styling, and design for Gap brand and subdivisions.

• Director, Women's Merchandising

  • 2000 - 2004

  I provided strategic direction and hands-on leadership to drive consistent execution of Gap visual standards across 1,200 domestic and international stores for Gap Inc.’s most profitable and important brand. We set industry standards and created an L&C concept that was rolled out globally.