Experience

Craton Promotions, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Merchandising/Head Buyer, Motorsports

  • Jan 2023 - Present

  Welcome to Craton....Merchandise, Promo, Events. We are a very unique promotional products and corporate apparel distributor offering a wide range of services including the sale of promotional and logoed corporate apparel, wholesale and retail fulfillment programs, brand design and development, and event concession services including trackside execution of pop-up stores for races, concerts, and other sporting events throughout the country. Our mission is to help you create long-lasting relationships with your clients through the power of promotional products and stand ready to help you in any of the many services we provide to build and leverage brands through the creative use of promotional products. Show less



HIERARCHY

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Business Development

  • Apr 2022 - Jan 2023

  Launched in 2015, Hierarchy has been a tomorrow-oriented agency from the beginning. We’re obsessed with where the market’s been and where it’s going, so we can deliver you the best results in activations, consumer engagement, and year-over-year growth. Our creative innovations are always undergirded by data-driven insights, with a comprehensive research-based approach that provides detailed insights into your target market and audience. From there, we’re focused on breaking through the status quo, disrupting the usual approach, and delivering you handcrafted marketing strategies that orient you towards the future. We’ve served as trusted advisors to some of the world’s largest companies, and helped fledgling brands launch bold ideas for big results. With fresh innovations backed by expert research, Hierarchy helps brands navigate towards tomorrow, today. Show less



Booker Promotions

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive | Sales | B2B | Product Development | Negotiating

  • Aug 2015 - May 2019

  As Senior Account Executive, I worked with existing customers to execute promotional products, developed new business, and negotiated & closed deals. SURGED REVENUE 10% THROUGHOUT TENURE & CONSISTENTLY ACHIEVED SALES QUOTAS ► Created / delivered 10K custom merchandise pieces for Cartoon Network Fan Club members in just 10 days. Developed 1-off custom flag, mailers, and letter that shipped domestically & internationally with 98% delivery rate; move significantly expanded awareness of Steven Universe across social media. ► Developed / fulfilled 175+ employee uniforms created with staff input that cut client costs 35%. Presented multiple customizable options to heating & air conditioning company, ending 25+ years of uniform rentals. Show less



Todd Bomchel & Associates

• Greater Atlanta Area

• Owner | Customer Service | Product Research | Brand Development | Negotiation

  • Nov 2014 - Jun 2015

  During this time, I called on my prior success to lead operations across my own company. Building on relationships developed throughout my career, I fulfilled clients’ promotional needs, including conducting product research, vendor maintenance, and A/R. ACHIEVED 35% PROFIT MARGIN ► Managed book of business valued at $400K annually. Served as primary client contact. ► Innovated / led promotions for NBA All Star Game and SAG Awards. Leveraged industry relationships to develop new business with prior clients. Show less



BrandingHawk

• United States
• Wholesale

• Senior Account Executive | Sales Management | Business Development

  • May 2012 - Apr 2014

  During my time as Senior Account Executive, I innovated sales strategies to ensure maximum market coverage and exceed account &revenue targets. SURGED SALES BY CONSISTENTLY EXCEEDING MONTHLY TARGETS ► Innovated gifting suite for VIPs at premiere sporting events: NBA All Star Game, NCAA Final Four, and SAG Awards. Designed suite layout and ordered / produced high-end premiums. ► Developed new business with notable clients, including Sundance Film Festival. Prospected and penetrated markets to build robust relationships with clients. Show less



Artistic Design Group

• Construction
• 1 - 100 Employee

• Founding Partner / Operator of Landscape Division | Business Development

  • Mar 2009 - Sep 2011

  I founded and led a landscape design firm, including purchasing equipment; hiring and leading a team of 12; and completing scheduling, A/R, and A/P. LEVERAGED SALES EXPERTISE TO DRIVE 14X REVENUE GROWTH IN JUST 1 YEAR ► Expanded client base from 17 to 75. Developed and marketed company and its services; hired and trained new staff in providing exemplary service. ► Rapidly acquired business with commercial clients as well as homeowners associations. Customer satisfaction drove referrals for large accounts. Show less



Nadel

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Account Executive | Relationship Development | Corporate Branding

  • May 2002 - Apr 2008

  During this role early in my career, I developed relationships and successfully completed complex programs that spurred ongoing business throughout successive roles. GREW SALES 200% & PROFIT MARGINS 20% | EXCEEDED $1M FOR 2 YEARS | EARNED AWARD FOR $500K IN SALES ► Launched new homeowner kits for Pulte Homes; program’s success led to expansion across 31 cities in 2 years. Created 5K customized thank you gifts for homeowners after company was recognized with JD Power award. ► Executed promotions for major events: Wimbledon, British Open, PGA Grand Slam of Golf, and MLB All Star Game. Success led to additional sales opportunities following departure from company. ► Guided significant promotions for Papa John’s and Coca-Cola. Innovated project that built on success of Harry Potter franchise to drive sales for Coke. ► Named finalist for Promo Product of the Year. Show less