Lead Designer

• Mar 2023 - Present

Brand Designer

• Aug 2022 - Feb 2023

Responsible for creative and consistency across the studio team. Working with product and marketing departments to plan, ideate, and deliver complex campaigns and messaging to a core B2C social audience, and a newly prioritised B2B market. Design lead on Impact Shop launch, Ecologi’s first in-house creative campaign, leading to over $40k revenue in month one and an average transaction value of over $100 direct from external comms. Impact Shop is now the largest marketplace revenue generator, making up the majority of Ecologi’s e-commerce sales. As brand designer, I oversaw organic social and ad content designed to reposition Ecologi as a B2B brand. Ecologi is now the 2nd most recognisable brand in B2B climate action and 100% more likely to be a consumer’s preferred climate action brand. Collaborated with marketing and operations teams to introduce design ops processes and management tools during a 50% increase in team growth, leading to reduced technical debt and more efficient use of resources. Show less

Head Of Design

• Jul 2021 - Jul 2022

Directing, overseeing, and working directly with the studio team to create brands and holistic campaigns for a varied client base, spanning the public & private sector, B2B & B2C, national & international. I inhabited a dual role covering creative leadership and department management with a single, consistent thread – problem-solving.Oversaw a merger and change in proposition to place the design team at the heart of the agency, leading to growing the design team from 2 to 6+ staff, as well as placing the studio team at the forefront of revenue generation.Introduced design ops processes, resulting in a revenue increase of 90%+ over 2 years.Collaborated with management to pioneer and implement new dev workflows to increase the efficiency of the development team, leading to ~50% more profit across the development department.Lead creative and presenter for the majority of pitches with a 100% success rate.Managed freelance support and scheduling due to the studio team being consistently over-capacity for almost 12 months to ensure no potential revenue was lost and staff were supported, engaged and retained. Show less

Senior Designer

• Jan 2020 - Jul 2021

Digital Design & Development Lead

• Aug 2017 - Dec 2019

Creative and department lead, producing high-quality web, digital & physical deliverables. Working closely with SMEs & Blue Chip clients to create a vision, conceive designs, and consistently meet deadlines and specifications. Coordinating suppliers and colleagues to meet all project requirements. Managing all operations, strategies, finances, quotes/bids, staffing and administrative functions within the department.

Designer

• Apr 2014 - Aug 2017

Designer

• Sep 2013 - Apr 2014

Brand, editorial & UI, specialising in design for the legal sector. Brand, editorial & UI, specialising in design for the legal sector.

Designer

• Jun 2012 - Sep 2013

Designer as part of a close-knit creative team, working with local, national and international clients. Driving the addition of in-house web design, digital marketing, and development services. Responsibilities included managing logistically complex projects, design for print, digital media and front-end development. Designer as part of a close-knit creative team, working with local, national and international clients. Driving the addition of in-house web design, digital marketing, and development services. Responsibilities included managing logistically complex projects, design for print, digital media and front-end development.

Creative Director

• Apr 2010 - Jun 2012

Founder and lead designer at an award-winning studio. Time spent honing design skills alongside creating and growing lucrative client relationships, including Blue Chip clients. Founder and lead designer at an award-winning studio. Time spent honing design skills alongside creating and growing lucrative client relationships, including Blue Chip clients.

Freelance Designer

• Mar 2009 - Jun 2009

Freelance designer for Innersmile, a design studio specialising in youth marketing and communication. Freelance designer for Innersmile, a design studio specialising in youth marketing and communication.