Experience

掌门1对1

• China
• Primary and Secondary Education
• 1 - 100 Employee

• 全国推广总监

  • Jul 2019 - Present

  Responsible for all marketing affairs. Responsible for all marketing affairs.



DaDa

• China
• E-Learning Providers
• 200 - 300 Employee

• Marketing Director

  • Aug 2017 - Jul 2019

  Proficient in both online & offline management& operations. Proficient in both online & offline management& operations.



TutorABC

• Taiwan
• Education
• 200 - 300 Employee

• National Promotion Director

  • Mar 2016 - Jul 2017

  1、全面负责整体团队的架构组建，人员的招募培养、团队管理及部门业绩的产出保障。根据公司的整体战略规划，制定年度、季度的市场战略方案。 2、负责公司产品的整体市场推广/展会/Road show路演等各项活动，独立完成推广项目策划、执行以及后续效果反馈、确认、总结。3、控制市场预算，通过市场推广，实现公司产品的客户有效信息量、品牌知名度、品牌传播力等考核指标。4、对不同活动进行目标分析和最终方案制定，提升客户体验度与参与度，增加客户连结，加强品牌粘度。5、针对产品方案制定培训课程，流程完善，向所有活动方案执行者进行培训 6、整体流程的审查，以及执行中的监督反馈，确保活动高效完美达成。7、跟进以及维护各线下推广资源合作关系，包括但不仅限于商圈渠道、展会渠道、校园渠道等。8、积极寻求开拓市场资源，第一时间了解最新推广方式，并能准确筛选出适合公司产品的推广形式。9、配合公司或其它部门所需要支援等进行的各种线下品牌露出活动。♦ 带领部门全国共350人(上海，北京，广州，深圳，杭州，南京，武汉)，上海本部150人，部门独立Auto Run，有自行的完善运行体系，包括渠道开发，人员管理，培训，招聘等环节全具备。部门所有的工作流程和人力招募等，都是从0一手建立起来。♦ 通过日常大量的推广、展会、路演Road Show策划等活动，建立、积累与广大客户的品牌效应连结及增加客户粘度，通过Leads Genaration 每月达业绩量均全行业Top1。♦ 全国市场推广团队的建立、管理、以及最终的业绩产出，达到行业规模最大，业绩最高，ROI也最优秀的最强之师！ Show less

• Offline Marketing Manager

  • Mar 2014 - Mar 2016

  综合管理线下的业务拓展，人员培训，战略布局，活动策略等各项内容，与Online Marketing相匹配、互补、结合、实现以"O2O"为主要的最佳增长模式。



Miracle Mandarin

• China
• Education Administration Programs
• 1 - 100 Employee

• Marketing Mannager

  • Oct 2013 - Mar 2014

  * Cooperate with potential clients company, follow up, and maintain good relationships for long-term. * Lead the team to achieve monthly promotion/sales target through planning, executing and managing promotion activities. * Organize and hold the monthly Chinese Culture Events. * Evaluate promotion locations according to company KPI and arrange the coming month plan based on the analysis. * Collect and update competitor information in all aspects of marketing promotion, signage, new center openness plan and etc.. Show less



SAIC VOLKSWAGEN

• China
• Motor Vehicle Manufacturing
• 700 & Above Employee

• 门店营销主管

  • Apr 2013 - Sep 2013

  * Finish the TGT by month,to keep the team reach the TGT. * Looking for potential customers, follow-up tracking, and meke successful sales; * Using RSE(rules of saling excellent) communicate with customer in the process of Hall reception. * Establish and improve the perfect sales archives. * Keep in touch with customers regularly , for developing more referral. * Cars layout and display * Various ancillary saling with car * Recommend car owners club. * Collect competitor information,and guide the purchase of customers by CPR/ACE method as required. Show less



Wall Street English China

• China
• Education Administration Programs
• 200 - 300 Employee

• Marketing Specialist/ Supervisor

  • Sep 2009 - Mar 2013

  * Lead the team to achieve monthly promotion/sales target through planning, executing and managing promotion activities. * Organize and hold the monthly meeting,training members the new info and regular review the performance. * Site visit the promotion activities and provide constructive proposals on promotion and promoter management policies through observation and feedback collection with promoters. * Plan and take the lead in the initiative of developing high-end shopping mall long term promotion location. * Through the effective communicate and solve the emergency with the help from other departments. * Evaluate promotion locations according to company KPI and arrange the coming month plan based on the analysis. * Collect and update competitor information in all aspects of marketing promotion, signage, new center openness plan and etc. Show less