Tobias Loy
Professioneller Coach at klarheit & drive- Claim this Profile
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English Full professional proficiency
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German Native or bilingual proficiency
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Russian Elementary proficiency
Topline Score
Bio
Markus Smet
Tobi is capable of mixing strategy with delivery and identifying problems whilst offering constructive solutions on how to proceed. For example, Spreadshirt's brand strategy wasn't fully formed and support was not universal across the Executive team in defining the Brand's meaning, both for the internal audience and customers. Tobi not only identified the gaps, he went on to implement a methodology and sequence of workshops to groundswell support and agreement on the Brand across the Executive, Marketing and Creative teams. This helped improve the quality of Marketing Communications and enhanced alignment between Marketing and Creative teams improving the overall quality of marketing execution. He's also been a great 'hands on' UX designer - always with an eye on justifying and rationalising his decisions with strategy. He's also a really nice guy, he has clear ideas, vision and he's willing to negotiate his point of view with others. That's a neat blend of proactivity and collaboration to solve problems whilst keeping colleagues happy and engaged.
Markus Smet
Tobi is capable of mixing strategy with delivery and identifying problems whilst offering constructive solutions on how to proceed. For example, Spreadshirt's brand strategy wasn't fully formed and support was not universal across the Executive team in defining the Brand's meaning, both for the internal audience and customers. Tobi not only identified the gaps, he went on to implement a methodology and sequence of workshops to groundswell support and agreement on the Brand across the Executive, Marketing and Creative teams. This helped improve the quality of Marketing Communications and enhanced alignment between Marketing and Creative teams improving the overall quality of marketing execution. He's also been a great 'hands on' UX designer - always with an eye on justifying and rationalising his decisions with strategy. He's also a really nice guy, he has clear ideas, vision and he's willing to negotiate his point of view with others. That's a neat blend of proactivity and collaboration to solve problems whilst keeping colleagues happy and engaged.
Markus Smet
Tobi is capable of mixing strategy with delivery and identifying problems whilst offering constructive solutions on how to proceed. For example, Spreadshirt's brand strategy wasn't fully formed and support was not universal across the Executive team in defining the Brand's meaning, both for the internal audience and customers. Tobi not only identified the gaps, he went on to implement a methodology and sequence of workshops to groundswell support and agreement on the Brand across the Executive, Marketing and Creative teams. This helped improve the quality of Marketing Communications and enhanced alignment between Marketing and Creative teams improving the overall quality of marketing execution. He's also been a great 'hands on' UX designer - always with an eye on justifying and rationalising his decisions with strategy. He's also a really nice guy, he has clear ideas, vision and he's willing to negotiate his point of view with others. That's a neat blend of proactivity and collaboration to solve problems whilst keeping colleagues happy and engaged.
Markus Smet
Tobi is capable of mixing strategy with delivery and identifying problems whilst offering constructive solutions on how to proceed. For example, Spreadshirt's brand strategy wasn't fully formed and support was not universal across the Executive team in defining the Brand's meaning, both for the internal audience and customers. Tobi not only identified the gaps, he went on to implement a methodology and sequence of workshops to groundswell support and agreement on the Brand across the Executive, Marketing and Creative teams. This helped improve the quality of Marketing Communications and enhanced alignment between Marketing and Creative teams improving the overall quality of marketing execution. He's also been a great 'hands on' UX designer - always with an eye on justifying and rationalising his decisions with strategy. He's also a really nice guy, he has clear ideas, vision and he's willing to negotiate his point of view with others. That's a neat blend of proactivity and collaboration to solve problems whilst keeping colleagues happy and engaged.
Experience
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klarheit & drive
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Germany
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Business Consulting and Services
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1 - 100 Employee
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Professioneller Coach
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Sep 2022 - Present
klarheit & drive ist das Positionierungs- und Markenprogramm für Entrepreneure und Mittelstand. Mach Dein Unternehmen zur Marke ohne Dich zu verbiegen. Für bessere Margen, Wunschkund:innen, klare Kommunikation und ein motivierteres Team. klarheit & drive ist das Positionierungs- und Markenprogramm für Entrepreneure und Mittelstand. Mach Dein Unternehmen zur Marke ohne Dich zu verbiegen. Für bessere Margen, Wunschkund:innen, klare Kommunikation und ein motivierteres Team.
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tobiasloy.com
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Leipzig
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Brand & Positioning Expert | Design Thinking Facilitator
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Sep 2016 - Present
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Etage Leipzig
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Germany
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Events Services
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CEO
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Jun 2020 - Present
Workshopraum / Studio / Loft Workshopraum / Studio / Loft
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Hochschule Mittweida
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Germany
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Higher Education
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100 - 200 Employee
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Dozent (Lecturer) Medienmanagement
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May 2016 - Present
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Board Member / Vorstand
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Nov 2020 - Dec 2021
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Projektkoordinator
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Mar 2021 - Jul 2021
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Spread Group
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Germany
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Technology, Information and Internet
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200 - 300 Employee
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Senior UX Designer | Design Lead Marketplace
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Mar 2015 - Jun 2016
User Centered Design, Innovation, Brand Strategy Development User Centered Design, Innovation, Brand Strategy Development
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Begood-beta.de
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Leipzig Area, Germany
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Co-Founder
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Apr 2015 - Mar 2016
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PLUSPOL interactive
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Germany
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IT Services and IT Consulting
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1 - 100 Employee
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UX/UI Designer, Ideenschmied, Markenentwickler
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May 2012 - Feb 2015
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Education
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2009 - 2013
Hochschule Mittweida (FH)
Bachelor of Arts (B.A.), Arts, Entertainment, and Media Management -
Hochschule Mittweida (FH)
Bachelor's Degree, Arts, Entertainment, and Media Management -
2001 - 2001
Illinois Mathematics and Science Academy
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1994 - 2002
Königin Luise Gymnasium
High School
Community
