Tobias Kuetscher

Chief Growth Officer at Underlining
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Karlsruhe Area, DE
Languages
  • German Native or bilingual proficiency
  • English Full professional proficiency
  • French Limited working proficiency
  • Spanish Elementary proficiency

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Bio

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Experience

    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Chief Growth Officer
      • Dec 2022 - Present

      Chief Growth Officer, member of global executive and founders team - Global Growth Initiatives - Strategy and company development - USA Retail development - International Expansion - Product portfolio and strategy Underlining is one of the leading beauty brand startups in the decorative cosmetics category with its brands Nailboo (Nail), Hide (Skin) and Tatbrow (Eye). Underlining is reimagining the world of beauty and wellness with their breakthrough cosmetic products, cult like consumer base and disruptive sales and marketing approaches. Show less

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • General Manager Europe & Asia Pacific
      • Jan 2021 - Dec 2022

      Management responsibility over P&Ls of 4 continents including 50 countries of Unilever. Regions: Europe, Asia, Africa, Australia

    • General Manager Europe
      • Mar 2018 - Dec 2020

      Management responsibility over P&Ls of 30 countries. Countries UK, Germany, France, Italy, Russia, Scandinavia & Eastern Europe.

    • General Manager Germany & Eastern Europe
      • Jun 2014 - Mar 2018

      Management responsibility over P&Ls of 20 countries at Unilever:- Restructure organization to sustainable growth and unprecedented profitability: +50% turnover growth in 4 years Reaching double digit profitabilty in 2 years after double digit loss- Managing Director with departments Sales, Marketing, Finance, Human Resources, Education, Customer Service, Supply Chain- Responsible for the countries Germany, Austria, Switzerland, Russia and further 18 countries in Eastern Europe Show less

    • General Manager Germany
      • Feb 2012 - Jun 2014

      Full management responsibility over P&L at Unilever:- Restructure organization to sustainable growth and unprecedented profitability: +60% turnover growth in 3 years from 2012-2014 Reaching profitabilty in 2 years after double digit loss- Managing Director with departments Sales, Marketing, Finance, Human Resources, Education, Customer Service, Supply Chain- Build brand awareness and brand identity

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Business Development Manager
      • Oct 2009 - Feb 2012

      Responsible sales steering of the complete brand portfolio in Western Germany (L’Oréal Professionnel, Kérastase, Redken, Matrix, Shu Uemura)- Responsible for the strategic development of the key clients in Germany- Responsible for the client Douglas (salons & eCommerce)- Steering and development of the field force

    • Marketing Director
      • May 2007 - Oct 2009

      Responsible steering of the brand in Germany- Responsible for the strategic positioning of the brand, profit- and loss statement: annual budget and 3 year plan- Steering and coordination of all activities in the fields of marketing, sales trainings and press- Steering and development of the marketing team- Reporting directly to the German CEO and the international head office in Paris

    • Senior Product Manager
      • Apr 2006 - May 2007

      Responsible for the categories hair care and texture- Relaunch of the complete hair care range L’Oréal Professionnel- Turnover and distribution growth of +18%- Communication with the international marketing in Paris- Coaching of Junior Product Manager

    • Product Manager
      • Jun 2004 - Apr 2006

      Responsible for the category hair care- Launch of a new scalp hair care range- Presentation and development of the strategy for the sales team- Steering of the interfaces controlling, logistics and purchase

    • Internship
      • Oct 1999 - Mar 2003

      Internships with - eBay Germany - BMW Munich - Roche Pharma - Roland Berger Strategy Consultants - BMW USA, New Jersey Internships with - eBay Germany - BMW Munich - Roche Pharma - Roland Berger Strategy Consultants - BMW USA, New Jersey

Education

  • INSEAD
    Executive Management Program
    2012 - 2013
  • University of Mannheim
    Master’s Degree, Business Administration and Management, General
    1998 - 2004
  • Swansea University
    Master’s Degree, Business Administration and Management, General
    2001 - 2002

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