Experience

LightCastle Partners

• Bangladesh
• Business Consulting and Services
• 1 - 100 Employee

• Business Consultant

  • Nov 2021 - Present



DataSense™

• Bangladesh
• Research Services
• 1 - 100 Employee

• Team Lead

  • Sep 2019 - Nov 2021

  • Worked with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions.• Mined and analyzed data from company databases to drive optimization and improvement of product development, marketing techniques, and business strategies.• Assessed the effectiveness and accuracy of new data sources and data gathering techniques.• Developed custom data models and algorithms to apply to data sets for clients.• Used predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes.• Developed methodologies, research workflows, and M&E framework for the company and its clients.• Coordinated with different functional teams to implement models and monitor outcomes.• Developed processes and tools to monitor and analyze model/workflow performance and data accuracy.



ME&A, Inc.

• United States
• International Trade and Development
• 1 - 100 Employee

• Coordinator

  • Mar 2019 - Jul 2019

  • Worked on the USAID Bangladesh Monitoring, Evaluation & Learning (BMEL) Activity• Supported research for the USAID Inclusive Development Analysis (IDA) aimed to inform the design of the USAID's country strategy for Bangladesh• Assisted a team of experts to study the state of people with disabilities (PWDs), ethnic minorities, religious minorities, and the host communities of Rohingya refugees in Bangladesh• Conducted research on the state of LGBTI communities in Bangladesh, notably through a comprehensive literature review, interviews with major activists/civil society members, and FGDs of LGBTI individuals• Provided overall logistical and administrative support to the research team



DAI

• Denmark
• Construction
• 1 - 100 Employee

• Knowledge Management, Monitoring, & Evaluation Associate

  • Sep 2018 - Dec 2018

  Responsibilities & Experiences:• Worked on the USAID Agricultural Value Chains (AVC) Project• Analyzed raw data, authored reports, and otherwise supported the production of original knowledge management products based on USAID standards and guidelines• Developed and augmented survey tools and research methodologies to assess the impact of market systems based program activities on implementing partners' value chains• Directed and interfaced with third-party contractors and consultancy firms for reporting, data entry, and analysis purposes• Collaborated with M&E, programs, and communications staff to ensure effective, comprehensive, and timely reporting



YOUNIFI

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Co-Founder & Product Manager

  • May 2014 - Aug 2018

  YOUNIFI is an online platform which connects positive impact organizations and young people based on skills, interests, and mutual needs, so they can achieve greater personal development and higher social impact, together.On YOUNIFI, people use what they know for something good, and l learn something new, while doing something good.Responsibilities & Experiences:• Monitoring the development of a web application product and managing communications with third-party developers, which includes outlining organizational objectives, product functionality, layout design, user interface, and user experience• Researching market gaps and trends, with a strong emphasis on value-driven user acquisition, and regular SWOT analysis• Networking, head hunting, and recruiting talented individuals to a lean close-knit team• Managing, advising, and collaborating remotely with a team of 9 people who are on 2 different continents, and 5 different cities • Designing and developing a marketing and outreach strategy, leveraging partner organizations, thought leaders, and social media• Collectively we raised a significant amount of seed capital through the “Women For The World” Fellowship at Bryn Mawr College and the “Youth Leadership Prize” awarded by Bangladesh Youth Leadership Center and UKAID in 2016• YOUNIFI has been a Clinton Global Initiative Commitment to Action project since 2014For more details visit:www.younifi.org

• SME Ecosystems Research Intern

  • Jun 2017 - Aug 2017

  Responsibilities & Experiences:• Worked on the USAID Agricultural Value Chains (AVC) Project• Edited survey questions and interviewed value chain stakeholders in 5 districts across Bangladesh to assess the impact of the Peer-to-Peer (P2P) training program• Analyzed survey results and presented findings and recommendations to supervisors for future programs• Researched the Mobile Money (MSF) market system in Bangladesh and interviewed key industry informants to develop collaborative strategies to improve rural access to financial services• Performed a preliminary literature review to understand the role of word-of-mouth in the diffusion and adoption of production and business advice



iDE (International Development Enterprises)

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Research Intern

  • Jun 2016 - Aug 2016

  Responsibilities & Experiences:• Worked on the USAID Cereal Systems Initiative for South Asia – Mechanization and Irrigation (CSISA-MI) Project• Studied the Market Systems Approach to the development of agricultural value chains• Analyzed survey datasets, market study, and demographic information to identify the typical early adopter• Cross-referenced information from the Bangladesh Bureau of Statistics (BBS) and the USAID-led Bangladesh Integrated Household Survey (BIHS) to geo-locate early adopter concentration areas• Reviewed organizational and industry literature on agricultural technology, commercialization, and challenges



Dhaka Tribune

• Bangladesh
• Newspaper Publishing
• 100 - 200 Employee

• Editorial & Marketing Intern

  • Jun 2015 - Aug 2015

  Responsibilities & Experiences:• Edited style and copy of Op-Eds and long forms sent to the editorial desk• Fact-checked and reference-checked content in submissions• Proof-read and reviewed editorial page before forwarding to Editor • Designed preliminary marketing strategy to boost subscription sales on a locally emergent e-commerce platform• Renewed relationships with most frequent contributors via individual phone calls• Selected and recommended daily content for social media accounts



Palli Karma-Sahayak Foundation (PKSF)

• Bangladesh
• Financial Services
• 100 - 200 Employee

• Extern

  • Jun 2015 - Jul 2015

  Responsibilities & Experiences:• Evaluated projects and offered recommendations based on progress reports• Learnt about the two-tier model for socio-economic development management• Observed the process of monitoring and evaluating regional partners• Studied the history of micro-credit and poverty alleviation in Bangladesh• Reviewed “ENRICH,” which focused on aspects of rural development outside of typical micro-credit and focused on a more holistic approach



Bangladesh Youth Leadership Center (BYLC)

• Bangladesh
• Non-profit Organizations
• 200 - 300 Employee

• Leadership Facilitator

  • Jun 2015 - Jul 2015

  Responsibilities & Experiences:• Delivered lectures on public speaking, project planning, and adaptive leadership to 43 middle school students from diverse socioeconomic backgrounds and all three veins of education in Bangladesh – English, Bengali, and Madrassa mediums• Managed and guided discussions within a small group of 8 participants, which included reflection, debriefs, and failure case analysis• Counseled, monitored, and aided struggling students, sometimes resolving individual issues by involving a supportive peer• Studied adaptive leadership theory, originally designed at Harvard, and strategies for teaching it to students at a young age• Edited style and copy for the project final report, after collecting testimonials, biographies, and quotes



YouthWalk Bangladesh

• Bangladesh
• Non-profit Organization Management

• Co-Founder & Marketing Manager

  • 2013 - 2015

  YouthWalk Bangladesh (YWBD) is a non-profit and non-partisan youth organization aiming to drive positive social change through sustainable development.YWBD's projects include: Road to School (R2S) - an education-centered project aimed at increasing literacy rate in urban slum communities and increasing educational awareness among parentsTrash The Ash (TTA) - an awareness raising program aimed at building consciousness among the school-going young people about the dangers of smoking & narcoticsLearn more at: https://www.facebook.com/YouthWalkBangladesh/Responsibilities & Experiences:• Conducting baseline studies, needs-assessment surveys and designing projects for the inhabitants of Tejgaon slum and surrounding areas in Dhaka• Establishing a social media presence, which eventually became an essential avenue for marketing, garnering public support, and recruiting volunteers• Creating social media content plans, gathering photo content, building online volunteer recruitment drives, and covering programs comprehensively for maximum exposure• Administering an online recruitment process, screening applicants, conducting in person interviews, and outlining terms of reference• Designing and organizing recreational events for the students at Road to School, which included art competitions, health awareness drives, and sports events

• Web Marketing & Programs Intern

  • Sep 2013 - Feb 2014

  Responsibilities & Experiences:• Designed preliminary website layout and wrote website content• Researched current trends in marketing to re-design newsletter• Contributed to a marketing strategy designed to engage university students • Modified and updated a database of all major institutions of higher education in Bangladesh• Edited and proof-read miscellaneous organizational documents• Provided logistical and social media support at leadership training programs• Contacted and renewed relationships with BYLC alumni

• Leadership Trainee

  • Sep 2012 - Jan 2013

  Responsibilities & Experiences:• Studied Adaptive Leadership, under a curriculum that drew heavily from courses taught at Harvard University• Received a full-scholarship to attend the program from the US Embassy Dhaka• Trained alongside trainees representing the three different educational tracks, in Bangladesh - English medium, Bengali medium, and Madrassa• Worked closely in an eight-member small group to advance collective learning• Designed, raised funds for, and implemented a 2-month long women empowerment project (funded by BRAC Bank) in Kamalapur Slum, Dhaka