Experience

Wind River Environmental

• United States
• Environmental Services
• 100 - 200 Employee

• Content Manager

  • Jul 2022 - Present

  Marlborough, Massachusetts, United States



Kubotek3D

• United States
• Software Development
• 1 - 100 Employee

• Marketing Specialist

  • Dec 2020 - Jun 2022

  Marlborough, Massachusetts, United States Develop, plan, execute, and monitor marketing programs across a variety of channels. Research the 3D CAM software market, analyze trends, help define the organization's marketing strategy, and provide advice as to how to best reach the target market. Manage email marketing campaigns, SEO, Google Ads, social media, and the coordination of trade shows and events.



NEC Energy Solutions

• United States
• Oil and Gas
• 1 - 100 Employee

• Marketing Communications Specialist

  • Aug 2014 - Jun 2020

  Westborough, Massachusetts, United States Spearheaded multichannel marketing and communications campaigns including website launches, targeted emails, trade shows, and content management focused on individual personas. Illustrated expertise in both marketing automation and campaign optimization. Managed budget creation, reporting, and analysis. Directed promotions, lead entry, and held bottom-line accountability for web traffic analytics. Architected diverse creative projects including design and graphics for product literature, trade… Show more Spearheaded multichannel marketing and communications campaigns including website launches, targeted emails, trade shows, and content management focused on individual personas. Illustrated expertise in both marketing automation and campaign optimization. Managed budget creation, reporting, and analysis. Directed promotions, lead entry, and held bottom-line accountability for web traffic analytics. Architected diverse creative projects including design and graphics for product literature, trade show booth graphics, website, and landing pages. • Web Performance: Developed reputation for successfully using HubSpot to ensure landing page conversion rate of +50%. Designed and launched 3 company websites. Managed web content, CRM & SEO initiatives. • Marketing Automation: Implemented HubSpot CRM initiatives, developed hierarchy of customer journeys and personas. Designed and executed landing pages and associated targeted emails for +300 campaigns. • Branding: Facilitated the company new brand launch; developed brand guidelines, website and landing pages, trade show graphics, product literature, and company templates to adhere to the new brand strategy. • Trade Shows: Led operations for creative endeavors and logistics for over 20 trade shows annually. Show less



Canadian Solar Inc.

• Canada
• Renewables & Environment
• 1 - 100 Employee

• Marketing Communications Specialist

  • Aug 2011 - May 2014

  Westborough, Massachusetts, United States Held bottom-line accountability for all web creation activities such as content management, training, and end-to-end planning and implementation. Managed all primary marketing functions including web concept creation, online advertising, and direct marketing strategies. Coordinated cross-functional teams to gather web content, while overseeing testing for user functionality. Enhanced efficiency by reducing duplications within team and standardizing website workflows. • Annual Growth: Aided… Show more Held bottom-line accountability for all web creation activities such as content management, training, and end-to-end planning and implementation. Managed all primary marketing functions including web concept creation, online advertising, and direct marketing strategies. Coordinated cross-functional teams to gather web content, while overseeing testing for user functionality. Enhanced efficiency by reducing duplications within team and standardizing website workflows. • Annual Growth: Aided in augmenting yearly organizational shipments 100% through strategic milestone channel marketing enterprises. • Channel Development: Coordinated innovative channel development, sales, and marketing activities which propelled sales >$500K incrementally per quarter. Show less



Evergreen Solar

• India
• Renewable Energy Semiconductor Manufacturing

• Marketing Communications Specialist

  • May 2005 - May 2011

  Marlborough, Massachusetts, United States Pioneered international client marketing communications programs and directed day-to-day marketing functions. Oversaw production of organizational print literature and focused efforts to encourage continuous web content updates: ensured optimum content, functionality and search engine optimization. Managed creation and distribution of all newsletters, press releases, and bulletins. • Website Optimization: Designed and implemented website automated response system which slashed +$300K a… Show more Pioneered international client marketing communications programs and directed day-to-day marketing functions. Oversaw production of organizational print literature and focused efforts to encourage continuous web content updates: ensured optimum content, functionality and search engine optimization. Managed creation and distribution of all newsletters, press releases, and bulletins. • Website Optimization: Designed and implemented website automated response system which slashed +$300K a year. • Technical Expertise: Illustrated extensive knowledge of Salesforce and WordPress and architected two international, multilingual website launches. Show less


The Holmes Group, Inc.
• United States
• Non-profit Organizations
• 1 - 100 Employee
• Direct Marketing Assistant

  • Jul 2002 - May 2005

Staples
• United States
• Retail Office Equipment
• 700 & Above Employee
• Product Content Specialist

  • Oct 1999 - Jul 2002

EG&G
• United States
• Construction
• Information Technology Specialist

  • 1987 - 1999