Experience

Wunderman Thompson South Africa

• South Africa
• Advertising Services
• 100 - 200 Employee

• Creative Group Head

  • Feb 2020 - Present

  I’m currently employed as the creative director on the Standard Bank social account as well as the Sprite, Stoney and Powerade social and digital accounts. This adds a different skill set to the work I’ve previously done on through-the-line accounts. We are responsible for the ‘always on’ content on those accounts (day-day posts) as well as their digital campaigns. I’m currently employed as the creative director on the Standard Bank social account as well as the Sprite, Stoney and Powerade social and digital accounts. This adds a different skill set to the work I’ve previously done on through-the-line accounts. We are responsible for the ‘always on’ content on those accounts (day-day posts) as well as their digital campaigns.



VML

• United States
• Advertising Services
• 700 & Above Employee

• Senior Art Director / Designer

  • Aug 2016 - Present

  I’ve worked in a senior role at VMLY&R (initially Y&R) on various accounts as an art director and a designer. Initially started working on their banking client at that time, Investec and then moved over to the Danone account. After a while I settled on the Amstel account which I’ve been on for the past few years. My role has given me the opportunity to launch new drinks for them, create television adverts, conceptualize events, create their out of home content and their day to day in-trade collateral. Show less



The Creative Counsel

• South Africa
• Advertising Services
• 300 - 400 Employee

• Art Director

  • Feb 2014 - Sep 2016

  Work on through the line campaigns that thrive on connecting brands to people. There's a strong push to solving unique business problems, from sales to exposure to launching products and creating brand love. The role requires me to have key insight on target markets, consumer behavior and a real understanding of how they use and interact with products as well as how to capture their imagination. Some of the brands I've worked on to date include Vodacom, Microsoft, Rajah, Knorrox, Standard Bank, Aquafresh, Clover, Nivea and pitch winning work for Hansa. Show less



Promise Agency

• South Africa
• Advertising Services
• 1 - 100 Employee

• Designer

  • Feb 2013 - Jan 2014

  Mainly worked at Promise Brand in a design role. Learnt the art of great editorial design, layout design, craft and how to make sure the essence of the brand is captured through design. Because it was a relatively small agency, it meant having to take more initiative and ownership of projects. Some of the clients I worked on include SAB, Redd's, Brutal Fruit, CNA, Afrisam and Renault. I also got exposure to working on brands from other African markets, specifically the Irvine's brand which was a chicken business based in Zimbabwe. We worked on certain ATL projects for them as well as ones that were more strategically aligned to solving their business problems. Show less



M&C Saatchi Abel

• South Africa
• Advertising Services
• 100 - 200 Employee

• Designer / Art Director

  • May 2012 - Jan 2013

  My time at M&C Saatchi Abel gave me a sneak peek into the world of fashion. From the conceptual stage, the casting of models, the shoot and delivering the final product, I had the opportunity of working on Edgars and more specifically their iconic Red Hanger sale campaign. I also got to work on some Nedbank campaigns as well as a big campaign for Frisco coffee. My time at M&C Saatchi Abel gave me a sneak peek into the world of fashion. From the conceptual stage, the casting of models, the shoot and delivering the final product, I had the opportunity of working on Edgars and more specifically their iconic Red Hanger sale campaign. I also got to work on some Nedbank campaigns as well as a big campaign for Frisco coffee.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Designer / Art Director

  • Mar 2010 - Apr 2012

  From the conceptual phase, the design and art direction and finally the execution, I worked as part of a creative team that ensured that the final product we created met the clients vision and communicated it effectively. Work also included going on shoots, briefing retouchers and putting together professional presentations. Some of the memorable projects include work done on Goal Mouth, which became Supersport's own reality show search for a commentator. This show managed to win them an international award but more importantly it pioneered the way for other reality commentator search shows like Gladebek and Lady Rugga. I did a lot of work for SAB, especially for Castle Larger and Miller's. Worked on one of the first Castle Larger Superfans campaign that integrated all three of South Africa's top sporting codes. Other national and international brands I worked on during my time at Brand Activation include, BP, Sun International, Nike, DStv and Castrol. Show less