Marketing Manager

• Mar 2023 - Present

As the Marketing Manager for Opulence Education Group, I lead the development and execution of digital marketing strategies to promote our educational institutes in Canada, Australia, and Latin America. My primary focus is on establishing new institutes in the Canadian and Latin American markets, where I leverage data-driven insights and innovative tactics to drive brand awareness, increase enrollment, and generate revenue. My responsibilities include: Developing and implementing comprehensive digital marketing plans for Opulence Education Group's institutes Leading a team of digital marketing experts in areas such as SEO, social media marketing, email marketing, and paid advertising Conducting market research to identify opportunities for growth and expansion in the Canadian and Latin American markets Collaborating with cross-functional teams to create compelling marketing campaigns that resonate with our target audience Analyzing data to measure the effectiveness of our digital marketing efforts and making data-driven decisions to optimize performance Ensuring that Opulence Education Group maintains its reputation for excellence in the international education space Show less

Co-Founder

• Oct 2019 - Dec 2022

Co-founded Edfly, a platform that provides comprehensive information about schools and helps parents make informed decisions about their children's education. Worked closely with the product, marketing, and business development teams to develop and execute successful strategies that helped to establish Edfly as a leading resource for parents and educators. Built strong relationships with key stakeholders in the education industry, including schools, educational institutions, and policymakers, and collaborated closely with them to identify and address their needs. Developed and executed successful marketing campaigns that helped to increase brand awareness and drive user acquisition, including innovative strategies that were particularly relevant during the COVID-19 pandemic. Provided leadership and guidance to the Edfly team, helping to foster a culture of collaboration, innovation, and customer-focused decision making. Worked on making the business relevant during COVID-19 by developing and implementing innovative marketing ideas that justified ROI and helped to drive growth despite the challenging economic environment. Show less

Co-Founder

• Jan 2017 - Dec 2022

Co-founder at OnFees, driving ideation, execution, and promotion of one-of-a-kind SaaS solution for Indian educational institutes Developed and promoted OnFees to enable seamless transition to new age digital world in compliance with revised government policies Collaborated with product and marketing teams to ensure user-friendly, customizable, and scalable payment platform with flawless integration with existing payment platforms Real-time monitoring of fee payments and reduction in need for admin management Show less

Co-Founder

• Jul 2016 - Dec 2022

ChalkTalk is a communication app for students & parents. It bridges the communication gap between the institutes and other stakeholders by providing real time updates on student's academic performance, exams, attendance, important events, notices or any other information released from institutes. To make all of this possible with world class user experience, we create a robust and centralised back-end solution for institutes. We opt for a 360 degree approach to provide a holistic solution and fix critical pain points of Schools & Colleges when it comes to centralizing the data for a seamless management of admissions,staff & student management, fee submissions, lecture scheduling, library management etc. In order to maintain high quality experience, we have a strong & experienced servicing team which offers 24x7 customer support to make this "complicated looking" arrangement extremely simple at user's end. Show less

Digital Marketing Professional: Edelweiss Broking

• Oct 2013 - Jun 2016

➢ Product Manager for Edelweiss Mobile Trading Application. ➢ I was responsible for developing communication and promotional strategy for increasing usage and client acquisition through the Mobile app. ➢ Managing marketing communications strategy and implementation across web, print, sales training, corporate positioning, product launches and sales collaterals for Mobile app promotion through offline and online channels. ➢ Managing direct marketing, SEM, affiliates and exploring paid media options to increase download and usage of the Mobile app. ➢ Handled social media and ORM for the organization ➢ Contributed to global marketing strategies for investment research products and promote research content on social and otherwise. Show less

Online sales & Marketing Professional

• Jul 2012 - Sep 2013

 Coordinating with the online team to increase online sales  SEO optimization & devising strategies to drive online traffic to the company website.  Analyzing the website traffic and doing keyword analyses for on-page optimization.  Regular Website analytics and work on improving traffic on website and reducing bounce rates.  Creating new opportunities to sell products on various online portals.  Tracking conversion rates and making improvements to the website  Overseeing the social media strategy for the company..  Designing mobile website for Android users.  Managing online brand and product campaigns to raise brand awareness Show less

Marketing Manager

• May 2011 - Jul 2012

Brand development, web site traffic growth, web site UI and advertising revenue. Generated new sales & promotional deals with various online B2B portals, Technical Forums etc Managing various promotional offers run by company. Brand development, web site traffic growth, web site UI and advertising revenue. Generated new sales & promotional deals with various online B2B portals, Technical Forums etc Managing various promotional offers run by company.

Management Trainee

• May 2010 - Jul 2010