Senior Account Manager

• Mar 2022 - Oct 2023

- Strategic senior account manager for Questus’ largest hospitality industry client, Wyndham Hotels & Resorts, overseeing end-to-end production, launch, and optimization of marketing campaigns across multiple brands. - Scope and manage multiple client projects — including integrated media campaigns and social media production from start to finish while delivering on time, on budget, and on strategy. - Efficiently manage overlapping brief development and timelines, budget allocation, and… Show more - Strategic senior account manager for Questus’ largest hospitality industry client, Wyndham Hotels & Resorts, overseeing end-to-end production, launch, and optimization of marketing campaigns across multiple brands. - Scope and manage multiple client projects — including integrated media campaigns and social media production from start to finish while delivering on time, on budget, and on strategy. - Efficiently manage overlapping brief development and timelines, budget allocation, and deliverable management. - Collaborate with internal media and creative teams to analyze campaign performance, extracting insights to inform future campaigns. - Cultivate robust client relationships with multiple internal stakeholders, helping secure renewed retainer contracts and increased scope on the account. - Mentor, train and monitor junior-level staff to ensure consistent, high-quality output. Show less - Strategic senior account manager for Questus’ largest hospitality industry client, Wyndham Hotels & Resorts, overseeing end-to-end production, launch, and optimization of marketing campaigns across multiple brands. - Scope and manage multiple client projects — including integrated media campaigns and social media production from start to finish while delivering on time, on budget, and on strategy. - Efficiently manage overlapping brief development and timelines, budget allocation, and… Show more - Strategic senior account manager for Questus’ largest hospitality industry client, Wyndham Hotels & Resorts, overseeing end-to-end production, launch, and optimization of marketing campaigns across multiple brands. - Scope and manage multiple client projects — including integrated media campaigns and social media production from start to finish while delivering on time, on budget, and on strategy. - Efficiently manage overlapping brief development and timelines, budget allocation, and deliverable management. - Collaborate with internal media and creative teams to analyze campaign performance, extracting insights to inform future campaigns. - Cultivate robust client relationships with multiple internal stakeholders, helping secure renewed retainer contracts and increased scope on the account. - Mentor, train and monitor junior-level staff to ensure consistent, high-quality output. Show less

Digital Manager

• Aug 2021 - Mar 2022

Web -Oversee paid digital initiatives including budgets and strategies -Communicate with clients to ensure needs and goals are being met -Oversee web projects managing timelines and assigning projects to the web development team while staying on track to meet deadlines -Lead QC initiatives for websites using BugHerd to communicate changes with the development team and ensure websites meet our design and functionality standards -Write and place copy and creative assets into… Show more Web -Oversee paid digital initiatives including budgets and strategies -Communicate with clients to ensure needs and goals are being met -Oversee web projects managing timelines and assigning projects to the web development team while staying on track to meet deadlines -Lead QC initiatives for websites using BugHerd to communicate changes with the development team and ensure websites meet our design and functionality standards -Write and place copy and creative assets into CMS -Utilize basic HTML knowledge to make website content updates -Initiate domain transfers from a variety of hosting sites -Document hours and billing to be invoiced to clients -Familiar with WordPress, GoDaddy, Cloudways, Gatsby, and Media Temple Email -Build templates that deliver content in a visually appealing manner -Strategize and implement email campaigns -Write copy for eblasts and newsletters -Build and manage subscriber lists -Experienced in Klaviyo, Mailchimp, Hubspot, and Marketing Cloud Email Studio Social -Guide overarching social strategies and communicate challenges and solutions to clients -Provide guidance to the Social Media Manager and oversee their workload -Monitor analytics and provide reporting that is digestible for clients

Social Media Manager

• Sep 2020 - Aug 2021

Social Media -Create organic & paid social media content for clients in the hospitality, pharmaceutical, and lifestyle industries -Schedule social media content and campaigns -Monitor social media channels for community management and engage with followers on behalf of brands -Monitor and report monthly analytics while using my findings to steer future content strategy Email -Strategize and implement email campaigns using Klaviyo & Mailchimp -Write copy for eblasts and… Show more Social Media -Create organic & paid social media content for clients in the hospitality, pharmaceutical, and lifestyle industries -Schedule social media content and campaigns -Monitor social media channels for community management and engage with followers on behalf of brands -Monitor and report monthly analytics while using my findings to steer future content strategy Email -Strategize and implement email campaigns using Klaviyo & Mailchimp -Write copy for eblasts and newsletters Digital -Oversee paid digital team initiatives including budgets and strategies -Communicate with clients on behalf of the paid digital team to ensure client needs and goals are being met -Oversee web projects managing timelines and assigning projects to the web development team -Lead QA initiatives for website development using BugHerd to communicate changes with the dev team and ensure websites are working as expected when they are presented to clients -Write and place copy and photo assets into websites using WordPress -Initiate domain transfers from a variety of hosting sites

Social Media Strategist

• Feb 2020 - May 2020

-Built persona guides for subject matter experts and company leadership -Implemented the social media strategy for our thought leadership hub, Solve -Wrote and edited Solve social media copy -Created video content with Lumen5 -Built influencer lists in Cision -Maintained the back end of the Solve blog -Built persona guides for subject matter experts and company leadership -Implemented the social media strategy for our thought leadership hub, Solve -Wrote and edited Solve social media copy -Created video content with Lumen5 -Built influencer lists in Cision -Maintained the back end of the Solve blog

Social Media & Communications Specialist

• Dec 2018 - Dec 2019

In addition to continuing my coordinator position tasks I: -Make suggestions for organic social media budgets and packages for new & existing clients -Scope potential budget and reach for prospective paid social clients -Analyze current social media practices of new clients and their competitors as a part of the client discovery process -Participate in Business Process Reviews for incoming clients -Research keywords for future blogs and articles

Social Media & Communications Coordinator

• Dec 2016 - Dec 2018

*Formerly Main Path Marketing -Write, schedule and manage monthly social media calendars -Create and implement paid social media content and manage budget for clients -Track analytics for paid and organic social clients -Design social media graphics and videos with Canva and Lumen5 -Solidify lasting partnerships with editors at publications across multiple industries -Secure article placements in print, digital publications and blogs -Send press releases using platforms… Show more *Formerly Main Path Marketing -Write, schedule and manage monthly social media calendars -Create and implement paid social media content and manage budget for clients -Track analytics for paid and organic social clients -Design social media graphics and videos with Canva and Lumen5 -Solidify lasting partnerships with editors at publications across multiple industries -Secure article placements in print, digital publications and blogs -Send press releases using platforms such as Cision -Manage blogs and onsite pages for clients' websites in Hubspot and Wordpress -Research keywords for future blogs and articles

Account Intern

• May 2016 - Aug 2016

-Compiled an educational content analysis for Indiana University Health -Contributed to an Instagram audit for Indiana University Health -Created an in-house content calendar for blogs and social media -Wrote blog content for in-house as well as clients -Wrote statement of work contracts for new clients and projects -Assisted in a video shoot for Eli Lilly -Headed research for clients such as Midwest Fertility and Backhaul -Compiled an educational content analysis for Indiana University Health -Contributed to an Instagram audit for Indiana University Health -Created an in-house content calendar for blogs and social media -Wrote blog content for in-house as well as clients -Wrote statement of work contracts for new clients and projects -Assisted in a video shoot for Eli Lilly -Headed research for clients such as Midwest Fertility and Backhaul

Account Coordinator

• Aug 2015 - May 2016

Cardinal Communication's is a nationally recognized creative communications agency run by students at Ball State University. Clients include: ecoREHAB, Straight But Not Narrow and Whitely Community Council. As an account coordinator my duties are as follows: -Create a content calendar for ecoREHAB -Write blog content for ecoREHAB -Plan an event for the SBNN “power on” campaign -Write copy for Whitely Community Council’s monthly brochure Cardinal Communication's is a nationally recognized creative communications agency run by students at Ball State University. Clients include: ecoREHAB, Straight But Not Narrow and Whitely Community Council. As an account coordinator my duties are as follows: -Create a content calendar for ecoREHAB -Write blog content for ecoREHAB -Plan an event for the SBNN “power on” campaign -Write copy for Whitely Community Council’s monthly brochure

Promotions and Marketing Intern

• Apr 2015 - Aug 2015

As an intern, my responsibilities are as follows: -Contribute to the planning of Mass Ave Criterium and Cultural Vision Awards -Create content calendars for Twitter and Facebook -Create weekly e-newsletters using MailChimp -Write contest and event descriptions for the website -Distribute promotional content to businesses throughout Indianapolis -Attend weekly events throughout Indianapolis to promote NUVO and take event photos for social media I also have the amazing… Show more As an intern, my responsibilities are as follows: -Contribute to the planning of Mass Ave Criterium and Cultural Vision Awards -Create content calendars for Twitter and Facebook -Create weekly e-newsletters using MailChimp -Write contest and event descriptions for the website -Distribute promotional content to businesses throughout Indianapolis -Attend weekly events throughout Indianapolis to promote NUVO and take event photos for social media I also have the amazing experience of working closely with our Promotions and Marketing Director to plan NUVO's 8th annual Mass Ave Criterium. In this planning process I am given the responsibility of visiting all businesses on the race path to get up-to-date information for a merchants map. I scout out locations for our vendors to set up. I also have written a letter to send to all businesses informing them of race details and how they can get involved. On top of these duties leading up to the event, I help set up on the day of the race as well as make sure everything is running smoothly throughout the day. Show less As an intern, my responsibilities are as follows: -Contribute to the planning of Mass Ave Criterium and Cultural Vision Awards -Create content calendars for Twitter and Facebook -Create weekly e-newsletters using MailChimp -Write contest and event descriptions for the website -Distribute promotional content to businesses throughout Indianapolis -Attend weekly events throughout Indianapolis to promote NUVO and take event photos for social media I also have the amazing… Show more As an intern, my responsibilities are as follows: -Contribute to the planning of Mass Ave Criterium and Cultural Vision Awards -Create content calendars for Twitter and Facebook -Create weekly e-newsletters using MailChimp -Write contest and event descriptions for the website -Distribute promotional content to businesses throughout Indianapolis -Attend weekly events throughout Indianapolis to promote NUVO and take event photos for social media I also have the amazing experience of working closely with our Promotions and Marketing Director to plan NUVO's 8th annual Mass Ave Criterium. In this planning process I am given the responsibility of visiting all businesses on the race path to get up-to-date information for a merchants map. I scout out locations for our vendors to set up. I also have written a letter to send to all businesses informing them of race details and how they can get involved. On top of these duties leading up to the event, I help set up on the day of the race as well as make sure everything is running smoothly throughout the day. Show less

President

• Jan 2015 - Jul 2015

As President of the Beta Tau chapter of Alpha Gamma Delta, I am learning how to cultivate a true balance between friendly and professional relationships with my sorority sisters. As President, I hold the following responsibilities: -Oversee all chapter operations of our 100+ members -Lead weekly chapter meetings, manage visitors and follow up with all chapter activities promptly -Work with the Office of Student Life and Panhellenic Council to create an accreditation plan for… Show more As President of the Beta Tau chapter of Alpha Gamma Delta, I am learning how to cultivate a true balance between friendly and professional relationships with my sorority sisters. As President, I hold the following responsibilities: -Oversee all chapter operations of our 100+ members -Lead weekly chapter meetings, manage visitors and follow up with all chapter activities promptly -Work with the Office of Student Life and Panhellenic Council to create an accreditation plan for academic and social growth throughout campus

VP Finance

• Dec 2013 - Dec 2014

-Help create budgets for each chapter committee -Oversee charges and incoming payments for the chapter -Make payments on behalf of the chapter

Public Relations Coordinator

• Jan 2013 - Dec 2013

Public Relations Intern

• May 2014 - Aug 2014

Retro 101 is a mobile fashion boutique based out of Fishers, Indiana. As an intern, I hold the following responsibilities: -Work at several events per week throughout the Indianapolis area -Build relationships with customers and give them a positive shopping experience -Create content for Facebook, Instagram and Twitter -Create and implement promotional ideas for the company to utilize to build relationships with customers and local businesses Retro 101 is a mobile fashion boutique based out of Fishers, Indiana. As an intern, I hold the following responsibilities: -Work at several events per week throughout the Indianapolis area -Build relationships with customers and give them a positive shopping experience -Create content for Facebook, Instagram and Twitter -Create and implement promotional ideas for the company to utilize to build relationships with customers and local businesses

Blogger/Social Media Intern

• Jul 2013 - Oct 2013

Write fashion focused posts about companies offering unique products. Write fashion focused posts about companies offering unique products.

Public Relations Team Member

• Aug 2012 - May 2013

My duties include assisting in the distribution of magazines across campus, helping plan ideas for release parties on campus, and preparing new ways to inform the student body about the magazine. My duties include assisting in the distribution of magazines across campus, helping plan ideas for release parties on campus, and preparing new ways to inform the student body about the magazine.