Project Manager

• Jun 2011 - Present

As product and project manager I’m responsible for the concept, production, planning and distribution of the merchandise and physical releases. I'm the point of contact for, label partners, designers, distributers, licensees, pressing plants and all involved in the concept and product development process.

Playlist Editor

• Nov 2013 - Present

Managing playlists and compilations as well as initiating the creative content around these digital products, including pitching music to Spotify, Deezer, Pandora, iHeart, SiriusXM.

Merchandise Manager

• Dec 2013 - Jul 2017

Creating and overseeing the compleet merchandise product line for Armada Music, Armin van Buuren and A State Of Trance. Distributing products to events worldwide. Accounting of Sales of those events and the webshop. Overseeing the Armada Music Webshop and controlling stock movement, distribution.Optimizing stock; guarantee the commercial impact of key products by setting the right quantities in store. Create and execute reduction strategies that will secure profitability and optimal composition of stock for your concept. Create the best customer offer.Drive strategies (for example on price tactics, competitor analysis, and campaign feedback)

Compilation Manager

• Jan 2012 - Sep 2016

Compiling playlists and compilations as well as initiating the creative content around these digital & physical products. Some examples I worked on are: A State Of Trance, Armin van Buuren, Lost Frequencies, Gareth Emery, Chicane, Dave Seaman and many more.

Promotions Manager

• Jun 2011 - Jun 2015

DJ and Radio promotion worldwide. Including promoting hit records like "Armin van Buuren feat. Trevor Guthrie - This Is What It Feels Like" & "Lost Frequencies - Are You With Me" to International and US radio.

International Licensing

• Sep 2013 - Feb 2014

Exploitation of music worldwide, Structuring deliveries and delivering projects to license partners worldwide. Overviewing product development with licensees. Market, competition and sales analysis

Music Department

• Mar 2010 - May 2011

General Manager

• Nov 2005 - Feb 2010

As Store Manager I was responsible for achieving sales and service targets; for getting store operations, staff performances, store maintenance, visual merchandise and everything else that concerns the store up to standards.

A&R, Product Manager

• Oct 1999 - Feb 2010

A&R (Artist & Relations) / product management for the Rhythm Import record labels. (Including hit singles: S.O. Project - Direct Disko, Club Encounter, Mac Zimms and many more)

Buyer, distribution

• Nov 1999 - Dec 2009

Distribution, logistics, sales

Sales-person

• Sep 1998 - Sep 1999

Responsible for sales.