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Bio

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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • President
      • Sep 2019 - Present
    • Belgium
    • Events Services
    • Chief Executive Officer
      • Jun 2018 - Mar 2020

      Impact Media is an industry-leading large format design company with a standard of excellence and a customer-centric focus at the forefront of every project. Branding the slogan, “Make An Impact”, the company strives to make an impact on every level throughout the lifecycle of the project - from customer experience, to skillfully crafted design and 3M certified installation. With more than 77 years of combined industry experience, our team was strategically built - featuring hand-picked award-winning designers and a drive to deliver large format graphics to thriving companies, laser-focused on growth and innovation. With impressive warranty coverage and top-shelf materials, our products withstand the test of time and wear for years to come. My focus at Impact Media is to create strategies for company and consumer growth - developing projects that focus on bringing new products to the market while maintaining elite certifications and delivering the best possible consumer journey. In my role as CEO and Chief Strategist, I challenge my staff to think outside the box and allow their creativity to flow while encouraging them to question every step of the process from the customer point-of-view to ensure the utmost level of satisfaction. Show less

    • Chief Executive Officer
      • Dec 2012 - Jul 2017

      A cutting-edge leader in school photography, Cady Studios began with humble beginnings as a family-owned photography business, and has since built a reputation for innovation and challenging the status quo.As the CEO of this fast-paced, growth oriented company, I was instrumental in designing the award-winning company strategy that has set Cady Studios apart. Working closely with the company’s creative team, I developed and executed an innovative corporate strategy that resulted in increased revenue and improved YOY EBITDA. This original leadership approach helped the company’s revenue to triple during my tenure.My focus at Cady Studios was to develop strategies and plans to identify marketing opportunities and new project development. Integrating new technologies was always at the forefront of Cady Studios success. Working to redefine school portraits, our customer-first approach helped us to deliver experiences that exceed the norm when it comes providing modern-style photography experiences to schools and their students. In my role as CEO and Chief Strategist, I challenged the staff to explore new thinking in providing the customer with the kind of unique photography options that drove us to success. Show less

    • Director of Sales
      • Nov 2011 - Dec 2012

      I was recruited by this family-owned enterprise to grow revenue, increase profits and develop new markets. During my time as Head of Sales at Cady Studios, I spearheaded a campaign designed to differentiate the company from its competitors. This included creating unique value propositions, sales presentations, materials and communications geared toward developing a new sales strategy and sales processes.In my first year as the Director of Sales, we launched a new Atlanta market, increasing revenue by 177%. This added new responsibilities to my role including: Establishing sales and benchmarking metrics Developing performance budgets for all sales divisions Creating a new compensation plan/commission infrastructure to increase sales performanceWith success come new challenges, which I met with a sense of excitement. By consistently analyzing sales results I improved top line revenue and gross profits by offering my sales staff the tools and strategies they needed to succeed. It was this people-driven approach to sales that created an environment that generated success. Show less

    • Director of Sales
      • Apr 2009 - Nov 2011

      Konica Minolta is a pioneer in digital, optical and electronic technology. Believing in more than the bottom line, this company brings the ideas of customers to life through innovation. When Konica Minolta merged with Danka Office Imaging, I was promoted to Director of Sales, where I led 5 branch leaders and 30 sales representatives to reach company-wide goals. I was chosen to provide leadership, training, and strategy to multiple sales offices which included Branch/Sales Managers, Solutions Analysts, Major Account Executives, Branch Managers and Service personnel throughout the Florida Region. In this position, I strategized and implemented a marketing campaign that was focused on increasing and retaining new major accounts segments. Through my leadership, the companies YOY major and national account sales grew by 250%. Developing an annual sales plan that supported the organization’s strategy and objectives, my team generated over $50 million in annual revenue. It was my managerial approach and project success that garnered me a spot on the Strategic National Growth Committee. Show less

    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Area Vice President
      • Apr 2007 - Mar 2009

      Danka Office Imaging was a multimillion dollar leader in selling and servicing office imaging equipment for more than 30 years. This long-standing Florida icon was sold in 2009 to rival Konica Minolta for $240 million.In my role as Area Vice President, I was responsible for leading the turnaround of underperforming markets in Florida, Louisiana and Alabama. My ability to initiate and lead organizational change helped me to create a successful strategy for bid response that increased engagements and improved the entire company’s bid process. As I worked to develop this new program and complimentary presentation strategies for Fortune 1000 clients, it became clear that a more innovative approach was needed on a national level. That led to my appointment to help develop and launch the CRM for sales teams nationwide. While the work in leading teams in a new approach to sales was successful, the position did present some challenges when it became apparent that Danka would merge with rival Konica Minolta. As speculation grew throughout the company, it was my job to navigate every challenge that arose, striving to inspire and invigorate my workforce despite the uncertainty that lay ahead. Show less

    • Branch Manager
      • Oct 2004 - Mar 2007

      A long-standing Florida Icon in the office imaging equipment services industry, Danka Office Imaging ranked amongst industry leaders since its inception in 1977. I was offered the role as Branch Manager at Danka Office Imaging as a promotion from Named Account Executive, due to my ability to grow Major Accounts through successfully developing and leading the implementation teams.I recognized the need to develop a sales team equipped with the knowledge and understanding to take care of customers, so I implemented a new strategy for recruiting and training a high-performing sales team that improved overall sales growth. It was this innovative approach that garnered me the title of Manager of the Year in 2005 and 2006. Show less

    • Named Account Executive
      • Apr 1998 - Sep 2004

      Danka Office Imaging is a mid-sized company with offices across the nation. Considered a leader in the office imaging industry, Danka ranks among the top-tier service providers in the U.S. My focus as a Danka Account Executive was on Major Accounts. This included developing a sales plan to support the organization’s strategy and objectives in my region. In this role, I implemented current sales policies and practices, while developing my own unique sales strategy. I successfully managed multiple channels for sales, earning top performer status in a highly competitive environment by ranking top 5% nationwide.Thanks to my high success rate, I was appointed to several national sales strategy and training committees where I was responsible for helping to build and develop new sales plans for the company. Show less

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