Tjaša Založnik

Product Manager at Elan Inventa
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Contact Information
Location
Slovenia, SI
Languages
  • English Full professional proficiency
  • Slovenian Native or bilingual proficiency
  • German Elementary proficiency

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Experience

    • Slovenia
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Product Manager
      • Apr 2022 - Present

    • Marketing Associate
      • Dec 2019 - Apr 2022

      - Project management and planning: corporate identity set-up, website and online shop redesign, video content- Marketing budgetary control- Event planning, design and organisation:- Preparing promotional materials- Managing sponsorships- Expanding the product range- Certification (FIBA & IHF)- Product positioning

    • Marketing Assistant
      • Dec 2018 - Dec 2019

      - Event planning, design and organisation: international trade fairs, sales conferences, promotional events- Preparing promotional materials- Creating sports marketing content for social media, newsletters, websites and international sports & event venue magazines- Managing sponsorships- Retail and e-commerce- Quotes and estimates

    • Marketing Intern
      • Oct 2017 - Sep 2018

      - User experience research - Setting objectives and KPIs - Master's thesis entitled Marketing communication strategy of the brand Enemon (Grand Prešern Award, Beta Gamma Sigma) - User experience research - Setting objectives and KPIs - Master's thesis entitled Marketing communication strategy of the brand Enemon (Grand Prešern Award, Beta Gamma Sigma)

    • Slovenia
    • Packaging and Containers Manufacturing
    • 100 - 200 Employee
    • Marketing Intern
      • Jun 2015 - Jul 2018

      - Market research - Strategic marketing plan for the Puzzle product (Slovenian Chamber of Commerce award, nomination for the Red Dot Award) - Management of the PBC Innovation Club - Student mentoring - Event planning - Organisation of promotional campaigns - Market research - Strategic marketing plan for the Puzzle product (Slovenian Chamber of Commerce award, nomination for the Red Dot Award) - Management of the PBC Innovation Club - Student mentoring - Event planning - Organisation of promotional campaigns

    • United States
    • Medical Practices
    • Student Internship
      • 2015 - 2015

      Marketing research: customer perception of Petrol online shop Marketing research: customer perception of Petrol online shop

Education

  • University of Ljubljana, Faculty of Economics
    Master's degree, Entrepreneurship/Entrepreneurial Studies
    2015 - 2018
  • University of Groningen
    Master's Exchange Programme, Business Research
    2016 - 2017
  • University of Ljubljana, Faculty of Economics
    Bachelor's degree, Marketing
    2012 - 2015
  • Gimnazija Bežigrad
    2008 - 2012

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