Experience

Promotora Opción S.A. EAFC

• Peru
• Banking
• 1 - 100 Employee

• Digital Marketing Analyst

  • Mar 2023 - Present

  Creative responsible for the strategic proposal, planning, implementation, monitoring and optimization of digital marketing campaigns. Audit of websites, virtual stores and applications. Web Analytics. Reports and management of social networks. Responsible for monitoring the correct functioning of digital channels. Define, implement and monitor the advertising campaign on all digital channels (FB, IG, SEM, PR, TV, Radio). From cost analysis and performance measurement. Ending with an analysis of results and points for improvement. Functions: - Plan and manage the execution of digital campaigns. - Analyze and research the market, competitors, audiences and trends to build the digital strategy for each project. - Extract actionable insights from quantitative and qualitative data. - Manage investment budget in guidelines, Facebook, Google, Linkedin, Youtube. - Implementation of advertising guidelines, implementation report. - Manage the planning of digital projects from start to finish. - Prepare performance reports, weekly results of each digital campaign. Show less



Doseles Agencia de Marketing

• Director of Operations

  • Feb 2020 - Present

  • Oversees day-to-day production activities in accordance with commercial business objectives • Defines, implemented and revised operational policies and guidelines of each contract with current and new clients. • Keeps up-to-date with industry trends and identified areas of opportunity to drive improvements. • Achieves team goals through formalized training plans, coaching and performance management. • Devises new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth. Show less



Proyecta Q S.A.C.

• Peru
• Business Consulting and Services

• Marketing Coordinator

  • Mar 2019 - Dec 2019

  • Designed the marketing plan for each real estate project guaranteeing the necessary information to establish commercial goals. • Saved up to 60% in advertising expenses through negotiations with current suppliers and the contracting of new suppliers. • Leveraged different market research strategies to investigate new products and enhance campaign planning to sell real state. • Assisted with designing and implementing test plans to understand drivers of response and value on creative assets and campaign strategies. Show less



Dunkelvolk

• Apparel & Fashion
• 1 - 100 Employee

• Sales Assistant

  • Aug 2018 - Feb 2019

  • Reported daily sales management at national level, generating a weekly and monthly follow-up for the area's indicators, managing to implement strategies to increase sales. • Improved the visualization of sales data at national level including factors to be taken into account for the design of commercial actions and achievement of results. • Researched market to identify potential customers, increasing customer accounts by 30%. • Managed and analyzed budgets, P&L, balance sheets and sales reports. Show less



El Clan - Fondos Colectivos

• 1 - 100 Employee

• Commercial Assistant

  • Dec 2017 - Jul 2018

  • Supported actions to maintain the motivation of the sales force by creating interesting, innovative and relevant awards for sales executives. • Used key metrics and prepared reports for senior management to monitor performance of commercial activities. • Handled light accounting duties, enhancing financial accuracy and compliance with diligent attention to every need. • Managed and analyzed budgets, P&L, balance sheets and sales reports supporting decision making process. • Supported actions to maintain the motivation of the sales force by creating interesting, innovative and relevant awards for sales executives. • Used key metrics and prepared reports for senior management to monitor performance of commercial activities. • Handled light accounting duties, enhancing financial accuracy and compliance with diligent attention to every need. • Managed and analyzed budgets, P&L, balance sheets and sales reports supporting decision making process.



Viale Calzados

• Peru
• Retail
• 1 - 100 Employee

• Human Resources Intern

  • Aug 2016 - Mar 2017

  • Assisted the Human Resources area in administrative and internal communication activities, improving the interaction flow of collaborators. • Maintained updated the institutional wall newspaper at national level informing all activities, calendar and appointments to the activities. • Answered phone and performed clerical duties to assist human resources department. • Assisted the Human Resources area in administrative and internal communication activities, improving the interaction flow of collaborators. • Maintained updated the institutional wall newspaper at national level informing all activities, calendar and appointments to the activities. • Answered phone and performed clerical duties to assist human resources department.



Fenacrep

• Peru
• Financial Services
• 1 - 100 Employee

• Human Resources Assistant

  • Feb 2016 - May 2016

  • Supported the Human Resources Area in administrative and logistical activities with efficiency and care in employee information. • Reduced delays in the execution of personnel functions through a system of notices by area and the implementation of achievement awards. • Distributed, accepted and processed employment applications to pre-screen and schedule follow-up interviews. • Filed paperwork, sorted and delivered mail and maintained office organization. • Supported the Human Resources Area in administrative and logistical activities with efficiency and care in employee information. • Reduced delays in the execution of personnel functions through a system of notices by area and the implementation of achievement awards. • Distributed, accepted and processed employment applications to pre-screen and schedule follow-up interviews. • Filed paperwork, sorted and delivered mail and maintained office organization.



Restaurante Punta Sal

• Peru
• Hospitality
• 1 - 100 Employee

• Marketing Assistant

  • May 2015 - Nov 2015

  • Developed promotion of commercial alliances and communication campaigns assisting the General Management. • Conducted market research as Mistery Shopper for standardization of stores. • Achieved a 95% improvement in the acceptance and response in Facebook publications and interaction with users. • Obtained approval from Visa for a budget of USD2600 for the renovation of the letters presenting the company's products. • Developed promotion of commercial alliances and communication campaigns assisting the General Management. • Conducted market research as Mistery Shopper for standardization of stores. • Achieved a 95% improvement in the acceptance and response in Facebook publications and interaction with users. • Obtained approval from Visa for a budget of USD2600 for the renovation of the letters presenting the company's products.