Experience

New Village Arts

• United States
• Performing Arts
• 1 - 100 Employee

• Manager of Marketing and Engagement

  • May 2022 - Present

  New Village Arts is a 20-year-old Theatre Company in Carlsbad that attracts nearly 20,000 patrons every year.Led the marketing efforts for fundraising campaigns and donor benefit events through engaging content (Canva) distributed on the website (WordPress), social media (HubSpot), and marketing emails (Dotdigital). Manage client relations (sponsors/ partners) and donor relations for ongoing projects that contribute 25% of the overall revenue.▪ Responsible to synergize brand guidelines and communications across all platforms and with partners. Increased the social media following by approximately 30% through a unique content calendar, shooting and editing videos, graphic designing, Facebook ads, and surveys. Created new marketing operational processes and improved report systems to track the promotional activities for the season and campaigns to help apply for grants and reach potential collaborators and audiences.▪ Agency coordination, building media plans for print, radio, and digital precisely, ticketing software utilization, sponsorships, community collaborations, and donor relation events like annual gala and press interactions. Show less

• Connectivity Manager

  • Jun 2021 - May 2022



DDB Mudra Group

• India
• Advertising Services
• 700 & Above Employee

• Manager of Marketing

  • Aug 2019 - Oct 2020

  One of the world’s largest advertising and event-holding companies. Account management and marketing partnerships on multiple global projects with a budget of up to $10 M for NBA (National Basketball Association), Product launches of Marriott Group in the South-East Asia Market, and multi-city Music Concerts. Liaison between the internal creative team and multiple clients, cross-team collaboration, managed creative agencies, and third-party vendor partnerships, and worked on post-event reconciliations. Show less



Wizcraft International Entertainment Pvt. Ltd.

• India
• Events Services
• 400 - 500 Employee

• Marketing, Brands & IPs

  • Apr 2017 - Jul 2019

  One of India’s leading communications & entertainment companies. Marketing operations and sponsor’s content producer for internationally renowned Intellectual Properties like IIFA Awards (Indian Oscars). Brand management and event coordination for fashion shows, and trade shows. A professional event planner, client servicing, branded content producer, and channel coordinator for large-scale on-ground and on-air projects (US-Europe-Asia). Managed multiple sponsor commitments, agencies, and vendors. Show less



Goldmine Advertising

• India
• Advertising Services
• 200 - 300 Employee

• Sr. Client Servicing

  • Oct 2016 - Mar 2017

  A creative, social media, and integrated digital advertising agency. Key account management for developing marketing and advertising campaigns which involved liaising with the internal creative team and the clients. A creative, social media, and integrated digital advertising agency. Key account management for developing marketing and advertising campaigns which involved liaising with the internal creative team and the clients.



JCKRC

• Mumbai Area, India

• Marketing Executive

  • Feb 2015 - Jul 2016

  Pioneer in imported luxury beauty brands. Only Indian to receive Marketing and Technical training in Paris for one of the premium brands; later trained the team for grand product launches and effective market penetration. Pioneer in imported luxury beauty brands. Only Indian to receive Marketing and Technical training in Paris for one of the premium brands; later trained the team for grand product launches and effective market penetration.



UltraTech Cement

• India
• Wholesale Building Materials
• 700 & Above Employee

• Student Intern

  • May 2014 - Jul 2014