Experience

Virtue Analytics Inc.

• Data Scientist

  • Feb 2022 - Present

  Lucknow, Uttar Pradesh, India In the field of Marketing Mix Modeling, I have successfully analyzed Marketing and Point of Sale (POS) data, enabling me to optimize multi-million dollar marketing expenditure for clients in various industries, including healthcare, Consumer Packaged Goods (CPG), and Retail. During my projects, I have skillfully developed Marketing Mix Models, conducted Marketing Return on Investment (MROI) analysis, and assessed Marketing Effectiveness for each client. Utilizing advanced statistical and… Show more In the field of Marketing Mix Modeling, I have successfully analyzed Marketing and Point of Sale (POS) data, enabling me to optimize multi-million dollar marketing expenditure for clients in various industries, including healthcare, Consumer Packaged Goods (CPG), and Retail. During my projects, I have skillfully developed Marketing Mix Models, conducted Marketing Return on Investment (MROI) analysis, and assessed Marketing Effectiveness for each client. Utilizing advanced statistical and machine learning tools, I have provided clients with valuable insights and effective media optimization solutions. machine learning tools. Show less



Seceon Inc.

• United States
• Computer and Network Security
• 100 - 200 Employee

• Machine Learning Engineer

  • Oct 2021 - Dec 2021

  Varanasi, Uttar Pradesh, India