Titus Mutai
Head Of Marketing Communications at Riana Group- Claim this Profile
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Bio
Credentials
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Digitals Skills for Africa
GoogleMar, 2019- Nov, 2024
Experience
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Riana Group
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Kenya
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Software Development
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1 - 100 Employee
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Head Of Marketing Communications
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Jan 2021 - Present
As the Head of Marketing and Communications at RIANA GROUP, I lead the strategic marketing communications and operational delivery for the group company and its subsidiaries. I provide marketing direction across four subsidiaries(Q-SYS, USS, Secuviz) to support the business objectives of brand awarenes and lead generation. My role involves defining and driving the brand proposition to a range of stakeholders, tailoring messaging and developing targeted marketing campaigns. I also generate creative ideas for brand recognition to support brand awareness, market penetration and engagement. I have a proven track record of strategy development and operational delivery, in addition to my technical experience. I possess strong leadership experience and an awareness of change management. Show less
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Standup Collective
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Performing Arts
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Program Coordinator
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Jan 2020 - Jan 2021
My role involves contributing to the collective's growth strategies and policy direction, ensuring that programs align with the strategic vision of creating a community of funny people and comedy lovers in Kenya and the region. I design, and implement policies to promote the culture and vision as well as oversee operations to keep the organization on track. My role involves contributing to the collective's growth strategies and policy direction, ensuring that programs align with the strategic vision of creating a community of funny people and comedy lovers in Kenya and the region. I design, and implement policies to promote the culture and vision as well as oversee operations to keep the organization on track.
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EDITEC
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United Kingdom
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Gambling Facilities and Casinos
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300 - 400 Employee
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Communications Officer
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Apr 2016 - Feb 2020
I curated online and offline PR/Marketing initiatives by coordinating activations and event sponsorship initiatives. I was responsible for championing the brand assets through clear and consistent communication with the media and other stakeholders. I generated company news for use across a broad platform of channels including print, web, social media, mobile and POS TV. I implemented the company’s content strategy through channels across several national brands. I supported marketing teams with their development in all areas of communication including branding, point of sale and customer/employee communication. I was also involved in the development of social media schedule with engaging and interactive content as well as Proofing final artwork and securing endorsements from the Head of Department. I generated periodic reports with the help of analytic tools for our online initiatives for use by upward management. I supervised the agency creative development process to ensure the delivery of timely marketing materials including coming up with write ups. I communicated effectively with contracted influencers to develop relevant content to run campaigns. Show less
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Creatives Garage
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Consumer Services
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1 - 100 Employee
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Marketing and Communications Officer
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Jan 2014 - Mar 2016
Maintaining and constantly updating members/ clients email database. Writing and publishing weekly internal journals for the intranet and the blog. Working closely with consultants and suppliers to ensure consistency in branding materials as well our publications. Negotiating for partnerships with creative/ cultural organizations within East Africa; donors and business community. Coordinating comparative market surveys with a view of establishing trends in the East African Festival Circuit. Assisting with the acquisition of all relevant licenses and other logistical requirements. Event conceptualization and planning through timely marketing campaign both online and offline. Curating the exhibitions at Sondeka festival by sourcing for exhibitors. Drafting and executing of press releases as well as turning up for interviews on behalf of Creatives Garage and the Airtel Sondeka Festival with the media. Show less
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Interactive Marketing & Communications Ltd
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Nairobi, Kenya
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Assistant Project Manager (Samsung, Nivea and Kenafric Industries Accounts)
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Apr 2013 - Dec 2013
Recruiting and training brand ambassadors to run activations. Collecting and collating daily records from brand ambassadors and generating weekly/ monthly reports from the information gathered. Obtaining relevant permits and licenses required to run activations. Tracking the distributing of giveaways whilst ensuring there are controls to avoid misappropriation of such resources. Negotiating for exhibition space for our clients on the display set up in retail stores and supermarkets with assistance from merchandisers. Facilitating in identifying events/ festivals in which our clients could participate in. Overseeing client’s setup to ensure optimum visibility at exhibitions and festivals that we participate in. Ensuring the timely delivery of marketing and branding materials to the field Show less
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Education
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2009 - 2013
Moi University
Bachelor's degree, Bachelor of Arts ( Linguistics Media and Communication)
Community
