Tina Sun
Paid Media Specialist at Destination Canada- Claim this Profile
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Chinese -
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Bio
Credentials
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PuMP Certification
APMG InternationalMay, 2022- Nov, 2024 -
Certified SAFe® 5 Practitioner
Scaled Agile, Inc.Jan, 2023- Nov, 2024
Experience
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Destination Canada
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Canada
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Travel Arrangements
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100 - 200 Employee
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Paid Media Specialist
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Jan 2019 - Present
Paid media lead in the Canada domestic, APAC and previously EU markets. Paid media lead in the Canada domestic, APAC and previously EU markets.
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Trail Appliances BC
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Canada
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Retail
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300 - 400 Employee
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Marketing Specialist
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Nov 2015 - Dec 2018
In charge of planning and executing 1. Digital sale and branding campaigns 2. All ethnic online and offline marketing activities • Allocated budget mix for major sale and branding digital campaigns • Sourced marketing agencies/vendors, and closely worked with them on a regular basis to ensure delivery of desired campaign results • Planned and executed digital content marketing strategies that involve owned media, paid media, and social media • Introduced new digital marketing KPIs and implemented in the tracking system • With $0 budget, built an effective automated digital marketing results tracking system that tremendously helped with flagging any execution issue before the end of campaigns • Reinvented the Monthly Online Analytics Report intended for the eyes of c-level management, cut 80%+ of the time required in producing it, and improved its readability • Developed and executed ethnic marketing strategies that include Chinese, South Asian and Filipino print, radio, TV and online advertising, with an annual budget of $200k+ • Assisted in annual marketing budget planning • Oversaw the SEM strategy and execution • Built digital ad creatives; introduced HTML5 ad format Show less
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Quote EndQuote Cross-Cultural Strategy Inc.
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Advertising Services
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1 - 100 Employee
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Account Manager
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Jan 2012 - Nov 2015
- Managed several clients' social media accounts (main platforms are Facebook, Twitter, Sina Weibo, WeChat). Activities including content management and creation, ad buying, performance tracking, analysis, and strategy review. - Created cross-cultural strategy for clients. Tasks included conducting marketing research, providing Chinese cultural insights, and coordinating with suppliers and contractors (such as Chinese, South Asian, Filipino cultural advisors), briefing suppliers, budgeting, creating proposals. - Assisted in presenting proposals to clients - Implemented marketing plans. Tasks include media buying (could include print, radio, TV, digital), managing Google Adwords and Bing Ads accounts, coordination with the creative team, budget control, campaign/media performance monitoring and tracking, secret shopping and outreach at an event - Prepared campaign reports and presented to clients - Conducted marketing research and kept up with cultural trends, media trends, best social media practices, SEO practices...anything that can help me to improve our services to clients! - Managed interns (who are usually ESL students from Korea, Japan, Germany, Brazil, Taiwan...), which includes activities such as allocating work, teaching North American workplace norms and etiquette, providing feedback to performance, helping improve their communication, research and computer skills Show less
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Cossette
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Canada
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Advertising Services
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700 & Above Employee
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Multicultural Media Intern
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Sep 2011 - Dec 2011
- Assisted with multicultural marketing planning and buying on various accounts including TELUS and Canada Post - Coordination of media projects, including budget control, creative trafficking, and liaising with internal staff and external suppliers - Conducted marketing research - Reported and presented project status to clients - Assisted with multicultural marketing planning and buying on various accounts including TELUS and Canada Post - Coordination of media projects, including budget control, creative trafficking, and liaising with internal staff and external suppliers - Conducted marketing research - Reported and presented project status to clients
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Event Sales
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May 2008 - Jul 2008
A 3-month internship position at the Event Sales Department as a sales coordinator just before the 2008 Beijing Olympics. CWH, as a part of Shangri-La Hotels and Resorts group, is the only platinum five-star hotel in Beijing. - Increased efficiency of events coordination by acquiring necessary skills in a very short time period, and by facilitating communication between departments by acting as liaison - Earned additional responsibilities due to my ability to quickly learn and prioritize new tasks - Improved communication among managers, staff, and customers by translating between English and Chinese - Assisted with preparation and coordination of new staff orientation sessions, and conduction of the company's and competitors' SWOT analysis, which included research in the competitors' marketing mix - Motivated team player demonstrated through planning and participating in employee activities Show less
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Education
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2010 - 2011
Simon Fraser University
MBA, Business Administration and Management, General -
2006 - 2009
Thompson Rivers University
BTM, Tourism Management
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