Experience

WCM Digital

• Australia
• Advertising Services
• 1 - 100 Employee

• Head of Delivery - North American Team

  • Jan 2022 - Present

• Production Manager & Strategist

  • Sep 2021 - Dec 2021



Adfolk

• Canada
• Advertising Services

• Head of Performance

  • Dec 2021 - Present



Freelance Online Marketing Consultant

• Worldwide

• Digital And Executive Marketing Consultant

  • Sep 2010 - Present

  Responsibilities: • Analyse client brand and product, online presence and business situations quickly and accurately drawing on extensive experience in the space. • Create, develop, execute and optimise successful brand and rebrand porojects for a variety of budgets, goals and expectations. • Create, develop, maintain and optimise successful SEM campaigns for a variety of budgets, goals and expectations. • Create, develop, maintain and optimise successful Social Media plans, content development, online presence and brand voice through social media for specific regions, industries and themes • Implement, manage and support a wide range of projects, including organic optimization, conversion optimization, customer loyalty programs, competitor and landscape analysis, paid search marketing, social media marketing, etc. • Create and deliver presentations and education materials for levels of understanding and audiences based on identified requirements. • Establish and manage multiple shareholders on behalf of business and brands. Develop goals, KPI's and deliverable's inline with internal deadlines and goals. • Provide guidance and thought leadership on marketing opportunities both online and for more traditional marketing tactics across multiple industries and verticals. • Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements for SEO and customer satisfaction support. • Manage successful client relationships based on clear expectations and outlined mutual goal setting. Show less



iseekplant.com.au

• Australia
• Construction
• 1 - 100 Employee

• Marketing Team Lead - Project Based

  • 2021 - Sep 2021



5K Media | formerly Conklin Media

• United States
• Advertising Services
• 1 - 100 Employee

• Director

  • Nov 2019 - Jul 2020



Brains Communication

• Cambodia
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Sep 2018 - Nov 2019

  Responsibilities: • Develop and execute the company’s business strategies in order to attain the goals of shareholders • Drive new business and contracts including international partners and government bodies • Develop creative and strategic direction for total suite of clients, new and old • Develop and execute on complete process development both internally and externally • Build and train new teams, new internal structure and HR planning for the future • Provide strategic advice to shareholders so that they will have accurate view of the market and the company’s future • Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities • Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times • Communicate and maintain trust relationships with shareholders, business partners and authorities • Oversee the company’s financial performance, investments and other business ventures • Delegate responsibilities and supervise the work of executives providing guidance and motivation to drive maximum performance • Read all submitted reports by lower rank managers to reward performance, prevent issues and resolve problems • Act as the public speaker and public relations representative of the company in ways that strengthen its profile • Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth Show less



Edgar Allan Paw & House of Hounds

• Phnom Penh

• Business Owner

  • 2015 - 2018

  With a personal passion for retail, design, sales and pet health; I decided that it was time to spread my wings and start my own business. I opened both a petstore/cafe and dog daycare. I sold healthy products, developed a diner style menu, built out a successful cafe, created my own pet products and diet options, took on training, rescuing and comprehensive 360 service for my clients. Having an entrepreneurial spirit has always been one of my most appealing qualities as an employee as i'm better able to take on a very wide variety of tasks that i have great passion for. I have learnt the true value of running a business and the highest highs and lowest lows. I am exceptionally grateful for the life experience of running businesses in a developing country and have a huge combination of skills from my time owning two successful and popular service and sales based businesses, a product line and a consumer line of products. Show less



Hootsuite

• Canada
• Software Development
• 700 & Above Employee

• Paid Search Campaigns Manager

  • Jul 2014 - Jul 2015

  Responsibilities: • Develop and optimize targeted campaigns through Hootsuite’s global paid search program including keyword selection, ad copy, and specific URLs to conduct visitors to highly relevant landing pages. • Develop and execute cohesive digital marketing programs including but not limited to prospecting, display, YouTube, newsletter based content syndication and nurture remarketing. • Develop and support marketing initiatives and campaigns through verticals, themes, geographical targeting and product launches. • Focused on increasing customer acquisition and qualified lead generation through data optimization and program optimization. • Reporting of KPIs and key metrics to ensure growth and targets are achieved while maintaining CPA/CPL and other targets • Executed Landing page redesigns and optimization of content and collateral design with conversion metrics as the core KPI. • Build and maintain relationships with strategic network partnerships and digital vendors. • Supporting multiple business units and stakeholders in execution of programs and working collaboratively with various departments to help execute on acquisition strategies through digital marketing channels Show less



Mediative

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Paid Search Strategist

  • Mar 2014 - Jul 2014

  Responsibilities: • Execution and management of client campaigns including paid search across multiple platforms, display, retargeting/remarketing and mobile. • Develop and deliver exceptional results to clients through the proactive and creative optimization of campaigns. • Project Management and Team Lead duties to keep projects on time, within scope and within budget. • Optimise and manage all campaigns to find opportunities to grow client results through Digital marketing strategy, roadmap and planning.. • Report on campaign performance to the account team and client using Google Analytics reporting, forecasting and budget management. • Track, monitor and ensure that campaigns and strategy are delivering against all KPI’s • Maintain and build industry insight and expertise, while monitoring industry changes and developments. Show less



O2E Brands

• Canada
• Consumer Services
• 200 - 300 Employee

• Search Engine Marketing Manager

  • Jan 2011 - Feb 2014

  Responsibilities: • Develop and maintain client level relationships with 3 brands(1-800-GOT-JUNK?,Wow One Day Painting, You Move Me), over 200 Franchise Partners across 3 countries (predominantly in the U.S.A), while managing online marketing campaigns for the World’s Largest Junk Removal Company. • Create, develop, optimise and maintain a highly successful search engine marketing program for three brands. This program has grown over 30% year over year, resulting in record revenue driven by SEM alone. • Provide expertise in SEM/PPC campaigns and created all round packages of online advertising for clients/franchise partners, demonstrating hands-on SEM optimisation experience and account management skills across multiple platforms, devices and channels. • Sourced, developed and utilse strong relationships with both Google and Microsoft for the benefit of clients/franchise partners across three brands. • Demonstrate sound general SEO knowledge and use of marketing initiatives (including but not limited to affiliate marketing, social media marketing, universal business listings, Google places/Google + for business and display advertising), to provide an all round client/franchise partner service. • Support multiple departments in the roll out of marketing programs (such as a highly successful Radio program across multiple markets in the USA and Canada) by both education, communication and a committed service level to Clients/Franchise Partners. • Assist and collaborate on multiple marketing programs across a range of goals and resources as part of highly successful marketing department. • Maintain a sound knowledge of current trends, industry current affairs and client/Franchise Partner's business's. • Developed and delivered highly engaging and educational presentations at all levels. • Recipient of the 1-800-Got-Junk? Leadership Award: demonstrating exemplary leadership in 2011. Show less



SponsoredLinX

• Australia
• Advertising Services
• 1 - 100 Employee

• Online Marketing Client Manager

  • Nov 2009 - Nov 2010

  Client Manager Responsibilities: • Maintained a diverse client base, managing online marketing campaigns for over 100 companies from a wide range of industry backgrounds, ranging from small businesses to large blue-chip clients with substantially diverse budgets • Provided coaching to team members and coordinated various marketing activities including Google Adwords, online marketing accounts and display network advertising • Provided expertise in SEM/PPC campaigns and created all round packages of online advertising for clients, demonstrating hands-on SEM optimisation experience • Demonstrated sound general SEO knowledge and use of marketing initiatives, providing assistance to clients in the creation of overall SEO strategy • Performed content writing for websites, blogs, articles submissions and social media (including Facebook and Twitter) • Utilized strong communication and negotiation skills, providing advice and guidance to clients with regards to online marketing and marketing plans; effectively managing campaigns and client relationships which resulted in satisfied clients. • Established and maintained a level of professional customer service when dealing with a difficult subjects, providing resolution to product and service complaints and quality solutions to customer problems and grievances • Maintained a sound knowledge of current trends, industry current affairs and client's business's Show less



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Creative Advertising Writer & Voiceover Artist

  • Nov 2007 - Nov 2009

  Responsibilities: • Performed creative advertising writing for Mt Isa, Mareeba, Cairns, Townsville, Rockhampton, Mackay, Emerald and the Gold Coast, completing writing for between 12 -15 Account Managers at any one time • Effectively liaised with internal and external stakeholders including clients, sales and production staff and senior management ensuring the maximization of budgets and consistent client satisfaction • Coordinated and maintained regular client and staff meetings to ensure the creation of successful campaigns in conjunction with the promotions department • Sourced music, sound effects and voice talent to enhance writing, and provided assistance to sales departments • Liaised with traffic department in assigning spots and carts, organising live reads and sim live reads in Next Gen Show less