Experience

Studio After Six

• Philippines
• Design Services
• 1 - 100 Employee

• Co-Owner

  • Mar 2018 - Present

  Managed, wrote and illustrated for both local and multinational brands. Managed, wrote and illustrated for both local and multinational brands.



New York Blooms

• Manhattan, New York, United States

• Sales And Marketing Specialist

  • Sep 2021 - May 2022

  Put the newly-opened business on the digital map by establishing the store on relevant e-commerce platforms, online business profiles and by rebranding the visuals and tone of voice to fit the Manhattan audience. Worked directly with designers, florists, managers, event coordinators and customers while overseeing day-to-day business operations and account management. Executed a myriad of guerilla marketing efforts in-store and around the city, such as "Sip & Style Workshops", "Flower Pop-ups", "Secret Comedy Shows" and "V-Day DM Balloons". Highlights: • Acquired and managed $30K+ worth of private events and wedding clientele upon the first 3-months of operation. • Established and fully integrated the newly-launched business on the web for Google, Linkedin, Instagram TikTok, EventBrite, Nudge, Floom X, DoorDash, FTD and BloomNet. • Established the store on Zola, WeddingWire, The Knot and Bark, plus acquiring 30+ clients, with over $50K worth of bookings and private events. • Worked closely with the CEO and designers in coming up with innovative floral designs, products and community-building workshops and services. • Mounted and managed several sold out live shows never-before-seen in floral shops, together with Don't Tell Comedy and Underground Overground Comedy. • Pitched, participated and managed charity-driven workshops in collaboration with Columbia University. • Created complete digital and printed brand assets as a one-woman team, from photography to writing to graphic design. • Directly communicated and managed walk-in, online and phone-in customers, with a return rate of 3 out of 5. • Created unique floral arrangements, terrariums, signage, business cards and in-store displays. Show less



Seven A.D.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Jan 2021 - Aug 2021

  Project lead for Clotrimazole (Bayer), Nissin Japan, Cebu Pacific Air, Selecta (Core Flavors), and sole writer for C2 Cool & Clean, Sky Cable and Jack n' Jill Nova.Responsible for pushing new digital executions to multinational clients, particularly for TikTok, Instagram and E-commerce apps– creating an avenue to reach new target demographics, evolve consumer engagement and added revenue for the agency.Highlights:• Awarded "Best Indie Agency" for 5 years in a row by the 4A's (Association of Accredited Advertising Agencies of the Philippines)• Conceptualized, pitched and lead the #GoodbyeFungiChallenge garnering 97,594 video creations and 109 million impressions in 3 days.• Pitched and introduced out-of-the-box efforts on E-Commerce platforms such as cross-platform bundling, interactive banners, play-to-win promos and live sell engagement activities.• Optimized influencer-lead campaigns by crafting creative strategies and content curated for their followers on multiple platforms like TikTok, Instagram and Facebook. Show less

• Copywriter

  • Feb 2019 - Jan 2021

  Sole writer for more than 8 brands across different industries and consumer product categories, juggling project management, creative strategy and presentation responsibilities.Highlights:• Wrote and conceptualized content for Jack n' Jill Nova, which had a significant turn around in social media performance (260% of 2018 target engagements delivered) and recognized as “best in class” within the JnJ Snacks group.• Pioneered precision marketing for Selecta, Jack n' Jill Nova and C2 Cool & Clean, creating copy frameworks and targeted messaging across several audiences and product variants under tight deadlines.• Conceptualized, wrote and produced the big idea plus ATL and TVC ads for Nissin Japan's new "Cheesy" line, for the first time overtaking sales vs the core flavors by 23%.• Spearheaded, art directed and wrote for different product groups for Cebu Pacific Air, which lead to major campaign launches– notably "Make Moments Happen", CEB Cargo, CEB BIZ, Charlie the Chatbot, CEB NEO, CEB Safety, "Clark Can!" and "FlyEasy".• Pioneered and crafted social media content and branding for several snack brands under the Universal Robina Corporation, including Nova, Nips, C2 Cool & Clean, Mang Juan and Wafrets.• Helped transform a small thrift bank into a major player in the finance field with creative recognitions from New York Festivals.• Pitched and won Selecta, the #1 ice cream brand in the Philippines, and wrote for TV and digital videos garnering at least 10M views each. Show less

• Junior Copywriter

  • Jun 2017 - Feb 2019

  I was assigned as the sole writer for a team of (4) Art Directors, juggling over 6+ brands across different consumer categories. Despite my junior role, I was able to write for and produce over 8 TV ads and received the Employee Excellence award or SEVEN STAR, in 2018.Highlights:• Conceptualized and wrote for Shakey's Philippines' first LIVE interactive product reveal on Facebook, with over 17K in engagement and boosting their sales by 47% upon launch.• Adapted and wrote for several digital and above-the-line channels, including social media, radio, print and TV.• Seamlessly integrated 5-10 shows and movies in one 30-seconder commercial for the very first Netflix feature in any local TV/Cable ad that ran for 5+ years on air (Sky Cable)• Pitched and wrote dynamic social media strategies and creative content for typically "traditional" brands like James Hardie, Medicard and Philippine Savings Bank, boosting their following and consumer engagement.• Gave valuable market insights and copy for pitches for multinational brands like Hunts, Swiss Miss, Scotch Brite and Surf. Show less



Montgomery Fitch and Associates

• Philippines
• Advertising Services
• 1 - 100 Employee

• Associate Copywriter

  • Jun 2016 - Jun 2017

  I spearheaded the creative team towards strategy-based, digital-first campaigns, singlehandedly developing social media pitches and over 8+ content calendars to fit the clients' limited budget. Highlights: • Proposed and conceived the company's first-ever internal branding campaign and creative content for social media and talent acquisition. • Spearheaded advertising campaigns using online and grassroots consumer research for Tagaytay Highlands, ProSource and PHINMA, among others. Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Sep 2015 - May 2016

  Worked as both an art director and copywriter for Ogilvy Advertising, servicing brands such as Philippine Airlines, Huggies, Crocs, Ace Hardware, Allerta, Athena, Mang Tomas and SM Shopping Malls. Highlights: • Conceptualized guerilla markting efforts in tandem with one of the most viral events in Filipino internet culture "Sapakan sa Ace Hardware", with over 90,000+ Facebook impressions and an actual on-site event. • Modernized the visuals and assisted in rebranding the country's flagship carrier, Philippine airlines, for their digital ads and internal assets. • Pitched and pioneered "Choose Your Own Adventure" storytelling YouTube video ads for UNILAB, the #1 pharmaceutical company in the country. Show less