Experience

TEQUILA / TBWA Advertising Agency

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Feb 2009 - Present

  • Developed communication plan and brand strategy for Haagen Dazs retail shops. • Managed and executed all communication campaigns. • Developed communication plan and brand strategy for Haagen Dazs retail shops. • Managed and executed all communication campaigns.



Sharing Commune Holding Company Limited

• Marketing Supervisor

  • Sep 2007 - Nov 2008

  • Developed and managed marketing campaign for Sharing Commune retail cafe - 喜来公社. • Responsible for marketing, advertising, branding and CI/VI system. • Promoted quarterly campaign which increased revenue by 80 % between Jul to Oct. • Developed and managed marketing campaign for Sharing Commune retail cafe - 喜来公社. • Responsible for marketing, advertising, branding and CI/VI system. • Promoted quarterly campaign which increased revenue by 80 % between Jul to Oct.



Hyperlink Market Research

• Researcher

  • Feb 2006 - Aug 2007

  • Managed FMCG accounts and project team relationship building. • Responsible for designing and executing research projects as the project leader. • Successfully completed two and a half million RMB in market research projects. • Managed FMCG accounts and project team relationship building. • Responsible for designing and executing research projects as the project leader. • Successfully completed two and a half million RMB in market research projects.